Demah Alfanoud
Riyadh
Summary
Adept Marketing Specialist with a proven track record at Herfy Food Services Company, enhancing brand visibility and customer engagement through innovative digital marketing strategies and effective team leadership. Excelled in content creation, social media management, and market research, achieving significant brand growth. Skilled in leveraging customer insights and stakeholder engagement to drive decision-making and process improvement.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
Trolley Convenience Store
01.2025 - Current
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Enhanced brand visibility through execution of targeted social media campaigns.
- Assisted in creating visually appealing promotional materials for various events.
- Maintained detailed records of event planning progress, keeping stakeholders informed throughout the process.
- Promoted events through strategic marketing efforts, increasing overall attendance and engagement.
- Collaborated with team members to achieve seamless event execution, incorporating diverse perspectives and expertise.
- Managed budgets effectively, negotiating with vendors to secure competitive pricing while maintaining quality standards.
Marketing Specialist
Herfy Food Services Company
01.2022 - 01.2025
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Identified new customer segments and target audiences to expand reach.
- Executed marketing campaigns to promote brand visibility and drive engagement.
- Drafted comprehensive marketing reports, leading to more informed decision making.
- Created marketing collateral in alignment with brand guidelines.
- Delivered top-quality marketing strategy and consultative services with consistently high client satisfaction scores.
- Ensured timely delivery of projects by coordinating with internal teams and agencies efficiently.
- Liaised with influencers for promotional partnerships, boosting product awareness among target audiences.
- Achieved high customer retention with excellent relationship management skills.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
- Developed creative strategies for product launches, leading to increased market engagement.
- Reduced expenditures by streamlining workflows with marketing automation tools.
- Managed social media platforms, creating and scheduling content to maintain consistent online presence.
- Directed creation of compelling content for company blogs and websites, driving increased web traffic.
- Strengthened company's online presence by managing social media accounts effectively.
- Designed engaging visual materials for print and digital media promoting brand consistency across all platforms.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Conducted competitor analysis regularly keeping abreast of industry trends and developments.
- Oversaw email marketing campaigns, optimising content and delivery for maximum impact.
- Streamlined communication process within the department enhancing operational efficiency.
- Wrote engaging, entertaining and informative media scripts for different uses.
- Networked with media and PR professionals to build campaign reach.
- Advised clients on optimum mix of products and distribution channels for greatest success.
- Predicted and interpreted consumer trends to improve product offerings.
- Managed multi-channel advertising campaigns to support sales objectives.
- Developed marketing plans to support department strategies.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Conducted market research to understand customer base and enhance products.
- Coordinated placements for television and radio, social media and print publication advertisements.
Marketing Officer
Specialized Expert Center
06.2021 - 01.2022
- Participated in department meetings to discuss new ideas for upcoming projects.
- Oversaw development and execution of multi-channel marketing campaigns to drive growth.
- Collected and analysed data to provide direction to marketing managers for projects.
- Engaged key audiences via social media channels using content generation and channel management.
- Reduced expenditures by streamlining workflows with marketing automation tools.
Education
Bachelor of Education - Special Education
Qassim University
Skills
- Digital marketing
- Customer engagement
- Content scheduling mastery
- Brand development
- Social media expert
- Social media community management
- Website design
- Copywriting proficiency
- Attention to deadlines
- Account management
- Process improvement
- Decision making
- Conflict resolution
- Time management
- Stakeholder engagement
- Team leadership
- Event management experience
Name & contact
Languages
Arabic
Native
English
Advanced
Turkish
Intermediate
Personal Information
Timeline
Marketing Specialist
Trolley Convenience Store
01.2025 - Current
Marketing Specialist
Herfy Food Services Company
01.2022 - 01.2025
Marketing Officer
Specialized Expert Center
06.2021 - 01.2022
Bachelor of Education - Special Education
Qassim University