Uphold solid connections with current partners and clients
Develop new strategies for expanding existing collaborations
Represent the company at partners' events for networking
Coordinate efforts with other internal teams to make sure that alliance and partnership goals are in line with corporate objectives
Heading a Partnership team and assigning task to individuals
Discovering and developing new business opportunities with prospective partners and customers
Manage and coordinate projects with partners and clients
Work with the GTM strategy and the marketing team to develop promotional campaigns, events, and social media initiatives
Track and report on key performance metrics monthly related to partnerships
Oversee the analyst relations team
Achievements:
Achieved DevOps, Ec2, Lambda services competency and Well Architect program in AWS, Organized Marketing event in USA, EU region and brought qualified leads.
Analyst Relations
01.2019 - 08.2022
Job overview
To lead the global Analyst Relations practice for the Aspire's Business, Software & Hi-Tech, Retail, Insurance & Financial Services vertical across the multiple service lines include Product Engineering, Enterprise Solutions, Independent Testing Services, and IT Infrastructure Support services within Aspire Systems
To work closely with top Industry Analysts from leading Tier1 to Tier3 like Gartner, Forrester, IDC, ISG, Everest Group, HFS, Nelson Hall, Novarica & Zinnov
Execute the full cycle for strategic participation in major competitive reports Magic quadrant, Marketscape, Provider Lens, Wave, Tech Report, PeakMatrix, Hot vendor Report, Market Navigator & Zinnov Zones
To represent & act as a key SPOC between Industry analysts and Aspire's senior leadership for various engagements on key assessments, Partnership relations, responding to RFI, scheduling regular analyst briefings, Inquires, strategic advisory sessions, Market/account Intelligence (Competition Intelligence, market trends and sizing), and other core program tactics that drive insights to the business & move it to the right direction
To schedule strategic meetings with Industry analysts within the focus AR firms & involve with proactive systematic interactions i.e., Client Workshops- Deal closures, Joint Webinars, Roundtable conferences, and Fire chats (Clients/ Aspire Executives/Analysts)
To Create Marketing assets like TEI study, White papers, Custom cx case studies for Marketing and Sales team to help them with MQL & SQL's
To share report mentions approved quotes for PR and media releases to Increase the brand awareness
To strategically support sales and presales on market, competition Intel during bids
Achievements:
Positioned and transformed Aspire's rankings from Execution zone to leaders on Zinnov Zones E R&D Services - Small and Medium Service providers, Quadrant SPARK Matrix Recognizes Aspire Systems as Leaders for Cloud Native Application Development Services,2022 and Everest Group recognized Aspire as ‘Star Performer and Major Contender' in the Platform IT services in BFS peak Matrix Assessment 2022 Was instrumental & a key influencer to close the deal of $200K for Aspires BFS services for three segments custom application development, core banking SI, and payments SI and influenced deal worth of $1M for QA services for the Retail vertical
Financial Services
Solution Advisor
04.2018 - 12.2019
Job overview
Searching and identifying database related to domain and segment, using various tools like, online / social media to generate relevant database
Generated new opportunity through various marketing activity such as E-Mail campaign, Webinar calling, Event calling, Cold calling, Inbound calling
Expertizing Aspire capabilities to the customer and schedule a demo call.
Tacitkey
Outreach Lead
10.2017 - 02.2018
Job overview
Increased web traffic, new signups, influenced analyst to contribute content through various Marketing & social media activities
Interviewing, training, and managing team members for quality improvements
Plan & Execute Strategy to achieve targeted contributors to the website through various social media marketing activities.
CMO Axis Private Ltd
Associate Manager
12.2016 - 06.2017
Job overview
Identifying new opportunities through cold calling and coordinate with internal team
Identifying prospect clients and account management
Analyzing key information about consumers, competitor and provide right advise to the management
Training and managing the team.
Valued Epistemics Private Ltd
Team Lead
04.2013 - 05.2016
Job overview
Sales Activity - SPIN - Follow up with prospects with phone calls & emails to understand their challenges, requirements & convince them to enroll accordingly
Working closely with marketing function and sales team to support and improve lead generation process for additional revenues and managing lead generation through various vendors
Analyzing latest tendencies & competitor's activities and providing valuable inputs for fine tuning sales & marketing strategy
Organized Team Outing Event along with their family, Corporate Event with clients, Vendors and Camp Events for lead generation.
Education
Sri Sai Ram Institute of Management Studies
Master of Business Administration from Marketing
2013
University overview
GPA: 80.02
S.D.N.B Vaishnav College for Women, Madras University
Bachelor of Science from Computer Science
2011
University overview
GPA: 81.04
Accomplishments
Certifications
KCG Certified Industry Analyst Relations Professional
AWS Partner Migration Ambassador 2023 (Business)
Rewards & Recognition
Recognized as ‘Role start'- 2020, 2021, 2023
Awarded as ‘Rock star of the year' - 2018-19
Recognized as ‘The Best Team Lead'- Q3, 2015-16
Awarded as ‘Revenue Topper of the year' - 2014-15
Languages
English
Fluent
Tamil
Native
Timeline
Partnership Manager
Aspire Systems
08.2022 - Current
Analyst Relations
01.2019 - 08.2022
Solution Advisor
Financial Services
04.2018 - 12.2019
Outreach Lead
Tacitkey
10.2017 - 02.2018
Associate Manager
CMO Axis Private Ltd
12.2016 - 06.2017
Team Lead
Valued Epistemics Private Ltd
04.2013 - 05.2016
Sri Sai Ram Institute of Management Studies
Master of Business Administration from Marketing
S.D.N.B Vaishnav College for Women, Madras University