Doaa Nasr Elbassiouni
Jeddah,KSA
Summary
Dynamic marketing professional with 4 years of experience, skilled in creating impactful campaigns and deriving data-driven insights. Excel-savvy and adept at transforming complex data into strategic actions, blending creativity with analytical precision to deliver effective marketing solutions.
Overview
4
4
years of professional experience
Work History
Co-founder
Yalladate
02.2022 - Current
- Co-founded Yalladate, establishing new niche in couple-centric card games, leading to rapid brand growth and market recognition
- Developed and launched four card games, driving brand engagement through viral marketing campaigns, with several videos surpassing 1 million views on Instagram, and TikTok
- Spearheaded collaborations with over 30 influencers and executed targeted social media strategies across
- TikTok, Instagram, and Facebook, significantly boosting follower engagement and brand visibility
- Optimized financial operations and marketing strategies, enhancing company's financial health and market positioning through effective budget management and analytics-driven decision-making.
Graduate Program
Noon
04.2022 - 01.2024
- Rotated in 5 different departments in noon each for 4-5 months
- Account Manager: Leveraged GFK reports for market share analysis, and bridging the gap between market needs, and our assortment, driving sales optimization strategies that elevated an SKU's monthly sales growth from an average of 8.80% to 24.85%, resulting in an average increase of 182.41%
- Commercial Planning Analyst: Led a strategic analysis on consumer electronics sellers with growth potential, transitioning one seller's business model from Direct Ship to FBN, which catapulted their sales by over 456%
- Influencer Marketing Executive: Strategically overhauled the influencer lineup, reducing the
- Cost-Income Ratio (CIR) from 4.2 to 3.7 by eliminating underperforming influencers and onboarding more effective ones
- Site Merchandiser for Baby & Toys: Designed and implemented a new category page layout, achieving a 30% reduction in bounce rate compared to the previous layout
- Project Executive: Launched noon minutes in Egypt, and acquired new customers through
- BTL campaigns, collaborating with nearby stores, gyms, and street activations, and retained customers through flash sales and freebies.
Qualitative Research Executive
Awe Research
11.2021 - 04.2022
- Conducted comprehensive analysis and reporting for high-profile qualitative research projects, including brands like Vatika, Sodic, Mountain View, Elano, and Henkel, delivering insights that directly informed client strategies
- Crafted and led focus groups and in-depth interviews, tailoring discussion guides to meet specific client objectives and uncover deep consumer insights
- Managed project budgets, ensuring efficient allocation of resources and timely delivery of research milestones
- Moderated discussions across diverse demographics, facilitating rich, insightful dialogues that spanned various age groups, genders, and social classes.
Teacher Assistant
American University
02.2021 - 05.2021
- Facilitated Marketing Strategy and Research courses, providing academic support and evaluating student presentations, enriching the educational experience.
Content Creator
Prada
01.2020 - 02.2021
- Coordinated placements for television and radio, social media and print publication advertisements.
- Wrote engaging, entertaining and informative media scripts for different uses.
- Managed social media accounts, creating and scheduling posts to maintain active online presence.
- Collaborated with graphic designers and photographers to maintain consistency across marketing materials, enhancing brand coherence and visual appeal.
Education
Bachelor of Business Administration - Marketing
American University in Cairo
Cairo06.2021
Bachelor of Business Administration - Marketing
Università Cattolica Del Sacro Cuore
Milan01.2020
Diploma of Higher Education - SAT
Global international school
Jeddah05.2016
Skills
Digital Marketing
Marketing Strategy
Microsoft office
Presentation
Marketing Communication Planning
Social Media
Timeline
Graduate Program
Noon
04.2022 - 01.2024
Co-founder
Yalladate
02.2022 - Current
Qualitative Research Executive
Awe Research
11.2021 - 04.2022
Teacher Assistant
American University
02.2021 - 05.2021
Content Creator
Prada
01.2020 - 02.2021
Bachelor of Business Administration - Marketing
American University in Cairo
Bachelor of Business Administration - Marketing
Università Cattolica Del Sacro Cuore
Diploma of Higher Education - SAT
Global international school
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