Shereef reda elarian
Summary
Results-driven Senior Manager with over 11 years of diverse experience in the pharmaceutical industry. Specializes in marketing, commercial operations, sales, and training management. Proven expertise in driving revenue growth, launching innovative products, and building high-performing teams. Recognized for delivering strategic initiatives that achieve market leadership and enhance organizational impact across different product lifecycles. Adept at leveraging data analytics and stakeholder engagement to achieve business objectives and transform market challenges into opportunities.
Overview
11
11
years of professional experience
Work History
Sr Manager, Country Brand Lead - Vaccines
Pfizer
Saudi Arabia
07.2024 - Current
- Executed comprehensive strategies to maximize market share for novel RSV and Covid vaccines.
- Dominated the RSV sector in the private market achieving a share of 77%.
- Executed a vaccine marketing initiative that captured 198 million digital impressions.
- Launching RSV vaccines in Saudi Arabia and the COVID portfolio.
Sr Manager,Country Brand Lead -Oncology/Hematology
Pfizer
Saudi Arabia
06.2022 - 07.2024
- Attained 36% year-over-year growth within the breast cancer segment. With 60% MS.
- doubled hematology portfolio revenue in 2024 and led the leukemia market for the first time.
- Delivered $20M+ in earnings by overcoming challenges posed by generic competitors during tender processes.
- Awarded GTMx recognition for leading Go-to-Market strategies.
Training Manager
Pfizer
Saudi Arabia
05.2019 - 06.2022
- Implemented educational strategies achieving upwards of 2,000 workforce training hours.
- Digitized training processes in Pfizer Saudi are leading initiatives in the emerging market, boosting engagement.
- Direct the rollout development and launch plans of six new products over two years.
Key Institution Specialist
Pfizer
Saudi Arabia
12.2018 - 05.2019
- Facilitated signature events like 'Arthritis Academy' to promote organizational reputation within the stakeholder community.
- Surpassed the 2018 sales budget by reaching 165% of the target.
Medical Representative
Pfizer
Saudi Arabia
05.2016 - 12.2018
- Secured over SAR 2 million from key accounts via strategic negotiations.
- Outperformed set objectives with a 175% attainment of the sales budget in 2016.
Oncology | MS Medical Representative
Merck Serono
Egypt
10.2015 - 05.2016
- Achieved national recognition through a 112% increase in sales budget.
Product Specialist
Novartis
Egypt
04.2014 - 10.2015
- Specialized in managing the hypertension portfolio, surpassing 116.7% of the 2015 targets.
Education
Masters - Business Administration
Business School of Barcelona
Bachelor's degree - Pharmacy
Mansoura University
Mansoura 07.2013
Skills
- Strategic Marketing and Product Launch
- Sales and Revenue Growth
- Data Analytics and Reporting
- Portfolio Management
- Project Planning and Execution
- Digital Learning Transformation
- Emotional Intelligence (EQ)
- Leadership and Team Building
- Exceptional Communication and Presentation
- Problem Solving and Critical Thinking
- Cross-functional Collaboration
- Organization and Time Management
Languages
Arabic
English
Timeline
Sr Manager, Country Brand Lead - Vaccines
Pfizer
07.2024 - Current
Sr Manager,Country Brand Lead -Oncology/Hematology
Pfizer
06.2022 - 07.2024
Training Manager
Pfizer
05.2019 - 06.2022
Key Institution Specialist
Pfizer
12.2018 - 05.2019
Medical Representative
Pfizer
05.2016 - 12.2018
Oncology | MS Medical Representative
Merck Serono
10.2015 - 05.2016
Product Specialist
Novartis
04.2014 - 10.2015
Masters - Business Administration
Business School of Barcelona
Bachelor's degree - Pharmacy
Mansoura University