Dynamic and results-driven professional with extensive expertise in market research and analysis, new product delivery, and cross-functional team leadership. Demonstrates exceptional leadership and communication skills, excelling in product development and direct marketing campaigns. Recognised as a negotiations expert and public relations specialist, with a proven track record of quality leadership. Enthusiastic team player with a strong background in digital advertising, committed to driving business growth through innovative strategies.
Hi, I’m
EHAB AL AZAZY
Riyadh,Egypt
Summary
Overview
34
years of professional experience
2009
years of post-secondary education
Work history
Siemens HealthineersRiyadh
Sales Manager – Cardiovascular Systems
04.2024 - 05.2025
Job overview
- Develop and execute a robust sales strategy for the cardiovascular systems portfolio, including cath labs, hybrid ORs, and image-guided therapy systems.
- Achieve or exceed assigned sales targets (order intake, revenue, margin) for assigned territory and customer accounts.
- Identify new business opportunities and expand customer base within governmental, private, and military healthcare sectors.
- Build and maintain strong relationships with key stakeholders, including interventional cardiologists, cardiac surgeons, hospital management, and procurement authorities.
- Act as a trusted customer advisor, providing clinical and technical insights on Siemens’ cardiovascular solutions.
- Conduct regular customer visits, site presentations, and solution demonstrations to support the sales cycle.
- Collaborate closely with marketing, clinical applications, project management, and service teams to deliver a unified customer experience.
- Coordinate with modality and business line teams to ensure alignment with global product positioning and market strategy.
- Support and participate in local and regional congresses, workshops, and KOL-driven events.
- Monitor competitor activities, market dynamics, and emerging trends in cardiovascular care and technologies.
- Provide management with regular sales forecasts, pipeline updates, and business reviews.
Siemens HealthineersRiyadh
Integrated Cardiovascular Solutions
04.2024 - 12.2025
Job overview
- Define and implement strategic initiatives for the cardiovascular segment (e.g., Cath Labs, EP Labs, Structural Heart).
- Identify market trends, customer needs, and emerging clinical practices to guide product positioning and go-to-market strategies.
- Work with the global and regional business teams to adapt solutions for local market needs.
- Serve as the clinical subject matter expert on cardiovascular imaging and interventional therapy workflows.
- Support product development teams with voice-of-customer input and workflow optimization.
- Act as a liaison between customers, clinical users, and R&D teams to ensure product relevance and performance.
- Collaborate with sales and marketing teams to articulate the value proposition of cardiovascular solutions.
- Lead product demonstrations, workshops, and clinical discussions with cardiologists, interventional radiologists, and C-suite stakeholders.
- Support key account strategies and tender processes with technical and clinical documentation.
Philips Healthcare
Integrated Cardiovascular Solutions (ICVS) Leader – META
04.2018 - 08.2022
Job overview
- Lead the development and execution of the ICVS regional strategy in alignment with global and cluster objectives.
- Identify and pursue new business models and partnership opportunities (e.g., managed services, PPPs, enterprise solutions).
- Drive solution adoption in key markets by tailoring value propositions to regional customer needs and regulatory landscapes.
- Establish and nurture strategic partnerships with hospitals, health systems, and government entities.
- Collaborate with KOLs (Key Opinion Leaders) and clinical stakeholders to demonstrate clinical value and patient outcomes.
- Serve as the primary regional contact for major ICVS deals and customer programs.
- Partner with regional sales, marketing, and clinical application teams to ensure cohesive execution of commercial strategy.
- Coordinate with service, finance, operations, and legal teams to shape value-based, scalable cardiovascular offerings.
- Support Account Managers and Market Leaders in structuring and closing complex solution deals.
- Oversee project execution for integrated cardiovascular deals, ensuring milestones, KPIs, and clinical outcomes are achieved.
- Track solution performance and provide feedback for continuous improvement of Philips offerings.
- Represent Philips at regional conferences, customer forums, and industry events.
- Advocate for innovation in cardiovascular care and highlight Philips’ role in transforming health systems.
Philips HealthcareRiyadh
Head of Business Marketing Manager IGT/DI, Solutions KSA
04.2018 - 01.2020
Job overview
- Providing strategic direction to senior management on administration and general marketing competitive advantage.
- Creating a competitive advantage for corporate personality.
- Organization and staff development, managing two business line managers for CT& MRI and DXR.
- Strategic analysis and internal consulting.
- Staff management and team building.
- Marketing /Sales Management.
- Staff Training Management.
- Leading change management.
- Business development planning.
- Responsible for business marketing activities DI & IGT business at KSA market.
- Accountable for D&T business volume 35 M €.
Philips HealthcareRiyadh
Senior Business Development Manager, Cardiology
04.2013 - 01.2018
Job overview
- KAM and business development manager for Cardiac solution around the country, based on an intensive understanding of cardiac department workflow optimization.
- Accountable for IGT business, including overall customer satisfaction.
- Segment Sales Manager for cardiac solution through increasing focus on B2B Approach with Distributor.
- Accountable for the KSA Interventional clinical segment, including overall customer satisfaction.
- Developed and directed strategy for launch of new product that became #1 in the marketplace 11 months after launch.
- Organizing and articulating the company message at all local, regional, and international interventional events, SIRI in Saudi Arabia, Gulf PCR Dubai, Europe PCR, etc.
Philips HealthcareRiyadh
Business Line Manager
07.2010 - 05.2015
Job overview
- Responsible for developing the marketing plan, deploying programs to the districts to drive business for the BU, and providing input in generating the IS order intake/sales forecast.
- Maximizing company revenue by developing and executing the business plan.
- Managing the day-to-day tactical and long-term strategic activities within the business.
- To promote Imaging Systems (IS) products, systems, solutions, and services in customer visits, product & workstation demonstrations, seminars, and trade shows.
- Highlighting the difference between competitive brands and managed brands through innovative merchandising campaigns.
- To support new product launches, develop the 'Full package approach' for IXR and GXR, and ensure customer satisfaction.
- To provide information about market trends, competitors' sales practices, and potential projects, along with reporting customer feedback.
- Responsible for the quality of input (for indirect countries) and updating win/loss information in the CRM tool.
- To establish/Manage business relationships with Key Stakeholders of DMUs of strategic BL accounts and Key Opinion Leaders in coordination with the KAM team.
Philips HealthcareRiyadh
Customer Services Sales Manager
02.2007 - 07.2010
Job overview
- Responsible for overall Customer Service Sales Business, quotations within the assigned area, and planned sales activities.
- To promote and execute Customer Service Products' sales together with HUB/Country CS Manager and Account Managers according to the given CS Sales strategy as defined by CS Business Management.
- To establish and maintain effective Customer / Distributor relations with the Country CS and Account Managers.
- Responsible for assigned sales-supporting activities such as exhibitions, conferences, customer visits, meetings, etc.
- Responsible for registering and reporting sales activities within the provided sales tools and according to the defined reporting requirements.
- To provide input and feedback on sales strategy and planning to the CS director and the CS Business Manager.
- To implement and support assigned CS Sales programs.
Philips Healthcare
Senior Service Engineer
02.1992 - 07.2007
Job overview
- Responsible for maintaining and installing Cardiovascular and MRI systems.
- To perform planned and corrective maintenance as well as equipment modifications.
- To submit timely and accurate service data, job sheets, reports, expense claims, radiation film badges, field problem reports, and other paperwork.
- To support the District Customer Services & Operations Manager and the Customer Services Account Manager as appropriate with contract renewals, etc.
- Responsible for reporting customer feedback according to the applicable quality standard policy and to maximize customer satisfaction.
Education
Maastricht University
MBA from Leadership in Service
University overview
In the company program for Philips Healthcare.
Dale Carnegie
Living The Phillips Values
University overview
King Saud University
Bachelor of Science from Biomedical Engineering
University overview
Skills
- Leadership/communication skills
- Market research and analysis
- New Product delivery
- Cross-functional Team Leadership
- Product Development
- Negotiations Expert
- Direct marketing campaigns
- Public Relations Expert
- Quality Leadership
- Enthusiastic Team Player
- Digital Advertising
Accomplishments
Accomplishments
- Strong records with developing markets that lead to high impact on financial results.
- Dominating market share in cardiovascular, based on strong customer networking, high ability to develop business partners, and creating win-win relations.
- Increased annual sales to nearly 20 M euro through strategic marketing campaigns.
- Trained and managed a non-direct team of 8 successful account managers.
Timeline
Sales Manager – Cardiovascular Systems
Siemens Healthineers
04.2024 - 05.2025
Integrated Cardiovascular Solutions
Siemens Healthineers
04.2024 - 12.2025
Integrated Cardiovascular Solutions (ICVS) Leader – META
Philips Healthcare
04.2018 - 08.2022
Head of Business Marketing Manager IGT/DI, Solutions KSA
Philips Healthcare
04.2018 - 01.2020
Senior Business Development Manager, Cardiology
Philips Healthcare
04.2013 - 01.2018
Business Line Manager
Philips Healthcare
07.2010 - 05.2015
Customer Services Sales Manager
Philips Healthcare
02.2007 - 07.2010
Senior Service Engineer
Philips Healthcare
02.1992 - 07.2007
Dale Carnegie
Living The Phillips Values
01.2008
King Saud University
Bachelor of Science from Biomedical Engineering
01.1992
Maastricht University
MBA from Leadership in Service
01.2009
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