Executive leader with 10+ years of experience in education, training strategy, cultural programs, and institutional governance, driving workforce development and cultural sector growth in alignment with Vision 2030.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
Member of the Board of Directors
Ithraa Aldiyafa Holding
Jeddah, Saudi Arbaia
07.2025 - Current
Approve budgets, major investments, mergers, and risk management frameworks.
Ensure full governance compliance with the regulations and bylaws of the Ministry of Hajj & Umrah, Ministry of Commerce, and relevant supervisory authorities
Serve on specialized committees (Audit committee and NRC) to strengthen board effectiveness.
Director of Training
The Royal Institute of Traditional Arts WRTH
Riyadh, Saudi Arabia
10.2023 - Current
Develop and execute the national training strategy for traditional arts, aligned with Vision 2030 and the Cultural Sector Strategy.
Design, launch, and scale specialized training programs that preserve Saudi heritage while enabling modern creative industry practices.
Build strategic partnerships with government entities, cultural institutions, and international heritage organizations.
Vice President of Academic Affairs
Dar Al Hekma University
Jeddah, Saudi Arabia
01.2023 - 09.2023
Lead institutional strategy across academic planning, program development, and quality assurance to drive organizational performance and accreditation readiness.
Oversee colleges, deanships, and academic units to ensure alignment with the university’s vision, KPIs, and national education frameworks.
Spearhead curriculum innovation, new program approvals, and interdisciplinary initiatives to enhance academic competitiveness and market relevance.
Key advisor to the President on academic governance, partnerships, and long-term organizational growth.
Assistant Provost
Dar Al Hekma University
Jeddah, Saudi Arabia
01.2020 - 01.2023
Partner with the Provost and executive leadership on long-term academic strategy, budget optimization, and institutional transformation.
Represent the university in high-level academic partnerships, committees, and international collaborations.
Oversee digital transformation in education, including e-learning strategy, academic technology adoption, and AI integration in learning systems.
Ensure policy governance, academic regulations, and risk management across all instructional units.
Director of General Education
Dar Al Hekma University
Jeddah, Saudi Arabia
08.2019 - 01.2020
Vice Dean of Academic Affairs
University of Business and Technology
Jeddah, Saudi Arabia
01.2015 - 08.2019
Education
Doctor of Philosophy - Media and Cultural Studies
Cardiff University
UK
04.2001 - /2015
Master of Arts - MA English
Swansea University
UK
04.2001 - /2009
Bachelor's degree - English Literature and Translation
Director of Mission Affairs Offices Relations at Ithraa Al-Joud Hajj Services Providing CompanyDirector of Mission Affairs Offices Relations at Ithraa Al-Joud Hajj Services Providing Company