Hi, I’m
EMAD Almustafa
Marketing Manager
Riyadh,Riyadh
Summary
Experienced Marketing Manager and Digital Marketing Supervisor with over 8 years of experience in developing and executing comprehensive marketing, communication, and media strategies across various platforms. Proven track record in brand management, market research, and creating engaging content to drive brand awareness and customer acquisition. Skilled at managing advertising campaigns, social media strategies, and improving website traffic to meet KPIs. Proficient in collaborating with cross-functional teams to align marketing and media efforts with overall company goals. Strong leadership and problem-solving abilities, combined with a dedication to staying abreast of industry developments, position me as a valuable asset in the role of Strategic Marketing and Digital Marketing Manager.
Overview
14
years of professional experience
15
Certification
9
years of post-secondary education
50
More than a major marketing campaign
Work History
AL AMTHAL FINANCE CO
MARKETING MANAGER
04.2023 - Current
Job overview
- DEVELOP AND IMPLEMENT MARKETING STRATEGIES THAT ALIGN WITH THE COMPANY'S GOALS AND OBJECTIVES
- THIS CAN INCLUDE CONDUCTING MARKET RESEARCH, IDENTIFYING TARGET AUDIENCES, DEVELOPING MESSAGES AND CREATING MARKETING CAMPAIGNS THROUGH VARIOUS CHANNELS
- MANAGE THE COMPANY'S BRAND IMAGE AND ENSURE THAT ALL MARKETING AND COMMUNICATIONS MATERIALS ARE CONSISTENT WITH THE BRAND'S TONE, STYLE, AND MESSAGING
- DEVELOP AND IMPLEMENT ADVERTISING AND PROMOTIONAL CAMPAIGNS THAT INCREASE BRAND AWARENESS AND INCREASE CUSTOMER ACQUISITION
- THIS CAN INCLUDE MANAGING MEDIA PURCHASES, CREATING ADVERTISING, AND DEVELOPING PROMOTIONAL AND SPONSORSHIP EVENTS
- CREATE CONTENT THAT DRIVES ENGAGEMENT WITH THE BRAND, SUCH AS BLOG POSTS, SOCIAL MEDIA UPDATES, AND EMAIL CAMPAIGNS
- MANAGING THE MARKETING BUDGET, INCLUDING ALLOCATING RESOURCES ACROSS DIFFERENT CHANNELS AND TRACKING ROI FOR EACH CAMPAIGN
- TRACK AND ANALYZE MARKETING CAMPAIGN PERFORMANCE AND PROVIDE REGULAR REPORTS TO THE SENIOR MANAGEMENT TEAM
- COLLABORATE WITH OTHER DEPARTMENTS SUCH AS SALES, PRODUCT DEVELOPMENT, AND CUSTOMER SERVICE, TO ENSURE THAT MARKETING EFFORTS ARE IN LINE WITH THE COMPANY'S OVERALL GOALS AND OBJECTIVES
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
NABRAH ADVERTISING AGENCY
DIGITAL MARKETING SUPERVISOR
04.2021 - 04.2023
Job overview
- Develop and manage digital marketing campaigns, oversee social media strategy, manage social media accounts, manage and maintain the organization's websites - more on the content side, write and optimize content for the website and social media accounts such as Facebook and Twitter
- Track and analyze website traffic flow, provide regular internal reports and achieve KPIs such as reducing website bounce rate, increasing dwell time or improving conversion, and continuously work on website search engine optimization
- Fix any errors or glitches in online content
- Identify new trends in digital marketing, evaluate new technologies and ensure that the brand is at the forefront of industry developments, especially developments in mobile marketing
- Developed creative designs for print and digital marketing campaigns that increased brand awareness by 40%
- Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic by 40%
- Developed creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns
- Developed a creative digital marketing, media and communications strategy that resulted in a 60% increase in brand awareness and a 40% increase in website traffic
- Developed and executed a comprehensive digital marketing strategy, resulting in a 60% increase in website traffic
PURE MINDS MEDIA
DIGITAL MARKETING SUPERVISOR
12.2019 - 08.2021
Job overview
- DEVELOP DIGITAL MARKETING STRATEGIES AND SUPERVISE THE LAUNCH OF ADVERTISING CAMPAIGNS ON ALL DIGITAL PLATFORMS
- PROVIDING DIRECT CONSULTATIONS, SOLVING IMMEDIATE PROBLEMS, IMPROVING THE EMERGENCE OF DIGITAL CAMPAIGNS, AND PROVIDING ADVICE AND ADVICE TO THE CONTRACTING PARTIES IN THE BEST WAYS TO APPEAR AND THE BEST METHODS USED TO ACHIEVE THE REQUIRED GOALS
- DIRECT SUPERVISION OF DIGITAL ADVERTISING IDEAS, METHODS OF DRAFTING, AND DETERMINING THE TIMES, AMOUNTS, AND FORMS IN WHICH THESE IDEAS WILL APPEAR AND THEIR PLACES
- PROVIDE TECHNICAL SUPPORT TO THE ELECTRONIC PUBLISHING TEAM
- PROVIDE SUPPORT TO THE CONTENT TEAM
- MONITORING THE ARAB AND INTERNATIONAL PRESS MEDIA AND PREPARING INTERACTIVE PROFESSIONAL REPORTS ON A DAILY, MONTHLY AND SEMI-ANNUAL BASIS THAT INCLUDE ANALYZES, OPINIONS AND INTERACTIONS ABOUT THE REQUIRED EVENTS
- Developed creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns
- Produced and edited high-quality images for use in digital marketing campaigns
FAL Holdings
SENIOR DIGITAL MARKETING AT
11.2016 - 11.2019
Job overview
- DIGITAL MARKETING - SOCIAL MEDIA MANAGEMENT - CREATE PAID CAMPAIGNS ON ALL SOCIAL MEDIA PLATFORMS
- WRITING CREATIVE CONTENT FOR MARKETING CAMPAIGNS - SEO ANALYSIS OF SITES AND MAKE PROPOSALS FOR DEVELOPMENT AND FOLLOW-UP IMPLEMENTATION WITH THE DEPARTMENT OF PROGRAMMING
- DEVELOP MARKETING STRATEGIES AND NEW PLANS TO PROMOTE THE COMPANY'S PRODUCTS AND FOLLOW UP THEIR IMPLEMENTATION WITH THE DESIGN AND PRODUCTION DEPARTMENT
Smartcode
Digital Marketing Specialist
08.2015 - 09.2016
Job overview
- Developed and executed social media and e-marketing campaigns to optimize company's market presence
- Managed Google campaigns on various platforms, including YouTube, to drive brand awareness and engagement
- Oversaw digital content management and implemented strategies to enhance project sites
- Analyzed website analytics to identify key trends and develop strategies to improve customer engagement
- Utilized social media platforms to develop an engaged community of followers that increased brand visibility
Altraheeb Adv Agency
Regional Director Of Sales And Marketing
11.2010 - 07.2014
Job overview
- Lead regional sales and marketing efforts for Al-Taraheeb Advertising Agency in Riyadh, Hail and Tabuk City, specializing in advertising and road signs
- Utilize digital marketing strategies on platforms such as YouTube, Facebook, Twitter and Instagram to reach a wide audience and increase brand visibility
- Implement Google marketing techniques, including keyword optimization, to enhance search engine visibility and increase website traffic
- Direct marketing to clients and reach new customers in Tabuk and the Northern Region to attract road signs advertising
- Open new markets and build strong relationships across the Northern Region, Tabuk, Al-Jawf, Arar, Al-Qarya and the North Coast
- Built and managed a team of sales and marketing professionals to achieve corporate goals
- Conducted a comprehensive analysis of customer demographics and purchasing behaviors, resulting in a targeted marketing campaign that increased sales by 35%
- Managed a team of sales and marketing professionals to successfully meet and exceed sales targets
- Developed and managed a regional marketing campaign that increased sales by 35%
- Led a team of sales and marketing professionals to exceed quarterly sales targets by 45%
Education
EDUPraha, Czechia
MBA from Master of Business Administration
2022 - 2023 (1 year)
SHAWA UNIVERSITYRaleigh, NC
DIPLOMA from Digital Marketing
2016 - 2017 (1 year)
DAMASCUS UNIVERSITYDamascus
Bachelor of Arts from DIGITAL COMMUNICATION AND MEDIA
2004 - 2010 (6 years)
Skills
- Communication
- Strategies of Marketing
- Corporate Strategies
- Internal and external communication strategies
- Media Strategy
- Communication & PR Skills
- Advertising Campaigns
- Social Media & Digital Marketing
- Marketing & Brand Management
- Digital Marketing Management
- Brand Awareness & Market Research
- Management of Marketing
- Sales Promotion
- Search Engine Optimization
- Industry Developments
- Key Performance Indicators
- Mobile Marketing
- Web Traffics
- Traffic Flow
- Electronic Publishing
- Online Advertising
- Social Media & Email Marketing
- Contract Management
- Knowledge of Finance
- Team Management
- Hard Work and Dedication
- Leadership
- Problem Solving
- Marketing campaigns
- Marketing campaign development
- Brand-building strategies
- Market data collection
Locations
- Riyadh, Riyadh, Saudi Arabia
- Dubai, Dubai, UAE
Personal Information
- Date of Birth: 04/06/84
- Nationality: Syrian
References
- Rayan Al Himidan, SMC, +966544618126
- Hamad Al Saleem, Al Amthal Finance Co, +966504669592
- Fisal Alzaid, ROSHN, +96653606077
- Abdulrahman Alessa, Al Amthal Finance Co, +966503413413
- Abdullah Al Helalli, Zohal, +966533393788
Licensedplatforms
- Lucidya Social Listening, 12/01/19
- Crowdanalyzer Media Analysis, 02/01/20
- Brandwatch Brand Tracking, 06/01/22
- Mailchimp, 01/01/23
- Semrush - Online Marketing, 01/01/23
- Google Analytics, 01/01/23
Certification
- Hootsuite Social Media Certification - Hootsuite Academy.
- Google Ads Certification – Google.
- Sprout Social Media Certification– Sprout Social.
- Certified Marketing Management Professional (CMMP) - International Institute of Marketing Professionals.
- Digital Marketing Pro Certificate - Digital Marketing Institute.
- Programmatic Advertising Certification – The Trade Desk.
- Email Marketing Certification – HubSpot Academy.
- Twitter Flight School Certification – Twitter.
- Advanced Social Media Strategy Certificate – Newhouse School, Syracuse University in partnership with Hootsuite.
- Google Analytics Individual Qualification (IQ) - Google.
- Digital Branding and Engagement Certificate– Curtin University on edX.
- Search Engine Optimization (SEO) Certification – SEO Training Course by Moz.
- Adobe Certified Expert (ACE) in Adobe Analytics – Adobe.
- Social Selling Specialist– LinkedIn Learning.
- HubSpot Content Marketing Certification - HubSpot Academy.
- Facebook Blueprint Certification - Facebook.
- YouTube Certified – YouTube.
Languages
Arabic
Native language
English
Advanced
C1
Software
Sprout social
Crowd Analyzer
Google Analytics
Mile champ
Notion
Canva
Adobe
Brandwatch
Semrush
Wordpress
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CulturePersonal development programsInterests
Marketing
Science and Technology
Media and News
Timeline
MARKETING MANAGER
AL AMTHAL FINANCE CO
04.2023 - Current
EDU
MBA from Master of Business Administration
2022 - 2023 (1 year)
DIGITAL MARKETING SUPERVISOR
NABRAH ADVERTISING AGENCY
04.2021 - 04.2023
DIGITAL MARKETING SUPERVISOR
PURE MINDS MEDIA
12.2019 - 08.2021
SENIOR DIGITAL MARKETING AT
FAL Holdings
11.2016 - 11.2019
SHAWA UNIVERSITY
DIPLOMA from Digital Marketing
2016 - 2017 (1 year)
Digital Marketing Specialist
Smartcode
08.2015 - 09.2016
Regional Director Of Sales And Marketing
Altraheeb Adv Agency
11.2010 - 07.2014
DAMASCUS UNIVERSITY
Bachelor of Arts from DIGITAL COMMUNICATION AND MEDIA
2004 - 2010 (6 years)
- Hootsuite Social Media Certification - Hootsuite Academy.
- Google Ads Certification – Google.
- Sprout Social Media Certification– Sprout Social.
- Certified Marketing Management Professional (CMMP) - International Institute of Marketing Professionals.
- Digital Marketing Pro Certificate - Digital Marketing Institute.
- Programmatic Advertising Certification – The Trade Desk.
- Email Marketing Certification – HubSpot Academy.
- Twitter Flight School Certification – Twitter.
- Advanced Social Media Strategy Certificate – Newhouse School, Syracuse University in partnership with Hootsuite.
- Google Analytics Individual Qualification (IQ) - Google.
- Digital Branding and Engagement Certificate– Curtin University on edX.
- Search Engine Optimization (SEO) Certification – SEO Training Course by Moz.
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