Emad Saktawi
Sales Manager
Mecca
Summary
A result driven, currently a professional Area sales manager with a strategist & business development executive with experiences of +12 years of proven ability to synergize business, grow sales and achieve YOY profit margins, volume & wastage control in a marketplace where consumer preferences and demands are frequently changing. Known as a leader, who gains support through his enthusiasm, work ethic and unwavering commitment to mentor his employees to higher levels of achievement (TT & MT). With below dominated skills: Leadership: Proffered thought leadership in effectively gathering market insights and understanding of the category while exceeding YOY sales and profit targets. Sales and Business Development Strategy: Specialized in channel development and defining strategies to determine the commercial direction, operational processes and long-term objectives of the business. Wealth of Expertise: Holding vast experience and first-hand knowledge of how organizations identify, posit the brand and market to existing and potential consumers within the GCC markets. Growth-Driven: Possessing a unique ability to imprint the brand image of a given product in the minds of the consumer permanently by primarily focusing on long-term brand- value. Leadership and Communication: Demonstrated ability to work with senior leadership to develop, articulate and champion a clear, long-term direction. Expert in managing multiple tasks, simultaneously while maintaining the highest degree of professionalism, ethics and integrity.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
12
12
years of professional experience
2012
2012
years of post-secondary education
18
18
Certifications
1
1
Language
Work History
Sales Manager
Al-Watania Co
02.2025 - Current
- Managing and leading sales team (Branch Operational activities) to achieve their approved daily/ weekly/ & monthly sales target with strong follow up of controlling budgeted wastage percentage.
- Leading and directing sales team to achieve all fresh/ frozen / value added SKUs distributions of min 85% weekly basis.
- Daily of reviewing and interpreting of sales report. (Identifying slow moving SKUs, Distribution gaps & bridging sales, find new sales opportunities… etc.
- Monitoring Daily / Weekly / Monthly orders
- Following up on promo SKUs activations, orders, and POS accurately implemented.
- Daily Market visit to hunt opportunities, identifying competitors’ activities and provide sales team feedback.
- Train and follow up with sales team to ensure training executed correctly and evaluate & feedback development outcomes.
- Guide and involving on customers problem solving as well as ensure customers satisfaction.
- Follow up with internal & external customers for cash, credit payment issues and address them.
- Identifying Motivating and delegating potential employees to prepared for their next role / promotions.
Training Officer
Almarai Co
12.2021 - 02.2025
- Conduct on-the-job training with new recruits by accompanying them for the whole working day.
- Assess employees on the job by using the standard assessment forms.
- Create a written assessment feedback report with the support of quantitative and factual data collected during the observation.
- Identify the training need of employees on the job by accompanying them on the job on a specific skill.
- Conduct on-the-job and classroom training for employees to bridge the performance gaps identified through on-the-job observations.
- Conduct on-the-job observations with the employees to identify the training needs to facilitate creation of Annual training plan for the region.
- Competency sign-off of new employee’s end of probation period by accompanying them on the job using competency sign-off checklist.
- Competency sign-off to be provided to HR for any employee promotions and creating CRRs & ECCRs.
- Develop and maintain excellent relationships with Line Managers and supervisors and build cross functional networks to work effectively to achieve common goals.
- Maintain good relationship with external training vendors and suppliers.
- Detects performance gaps by constantly reviewing all unit’s performance and helps others to close performance gaps between actual and the standard; helping line managers, supervisors and employees to find those differences and use that information to close a performance gap at present and future.
- Demonstrates and understands the many ways that employee performance can be improved; showing an understanding of how to apply specific training interventions to close existing or anticipated performance gaps; using a systematic approach to analysing, improving, and managing performance in the workplace through training.
- Develops and recommends improving competency-based training checklists.
- Conduct Almarai Working Safely workshops for employees to keep them updated on the Health and Safety policies and procedures.
- Deliver classroom training programs in coordination of the RTM.
- Ensures that training is evaluated at reaction, learning and on-the-job change levels.
- Ensure results of training evaluation is communicated to and discussed with line managers and supervisors.
- Uses existing or new technology and different types of hardware and software to enhance the overall effectiveness and efficiency of training delivery.
- Plans, organizes and monitors on–the- job training programs.
- Maintains a list of training material and equipment that is on his custody.
- Ensures that no unnecessary costs are incurred and that expenditures are in line with the training budget.
Professional Sales Supervisor
Almarai Co
06.2013 - 11.2021
- Spearheaded a traditional Trade team of 6 salesmen for 4 years and trained them in advancing organizations sales, revenue and market share.
- Currently, leading a Modern Trade team of 5 salesmen from past 18 months and recorded success in achieving and surpassing growth in 2020 to achieve YOY volume growth of 16%, margin growth of 13.2 & wastage control @ 3.6% as of Almarai week 51.
- Hand-picked to establish long-term strategies, roll out business plans, enable streamlined product distribution in all Trade channels across the portfolio of products offered by the company.
- Providing leadership and vision to continuously position the company in the forefront of the market – aimed at enhancing the brand’s shares within category.
- Deploying strategic plans to advance the company's mission and objectives; controlling wastage under budgeted level to optimize margins, promote revenue, profitability, and growth.
- Ensuring all TC/credit customers are in line with organizational policies and setting aggressive sales targets for salesmen. Simultaneously ascertaining all staff members are equipped with the required skills & knowledge to attain established targets.
- Streamlining business operations and devising best practice marketing plan, empowering higher sales volumes, market activation, and consolidation of distribution channels across both, geographical and target markets.
- Owning P&L accountability & big picture strategy that builds businesses, supports the localization of marketing efforts, generates positive ROI and delivers growth.
- Propelling growth in the region by expanding horizontally (increasing the number of customers) and vertically (growing company portfolio) to accomplish goals.
- Strong Negotiator-deft in negotiating for existing new shelf space to maintain market dominance and maintaining the required level of product hygiene & freshness in all trade channels to achieve optimum customer satisfaction & product quality.
- Identifying primary thrust areas of business through market surveys and analysis. Designing/ implementing strategic marketing and business development measures to optimize sales, volume distribution and customer service.
- Conducting top-to-top staff reviews to evaluate performance, streamlining corporate HR policies to keep staff motivated for optimizing individual potential & productivity.
Education
Bachelor's degree - business, Majoring in Marketing
Bond University
Skills
Business Strategy, Creation & Implementation
Sales & Marketing
Product Promotion
Territory Management
Strategic Alliances/ Business Development
Product Development
Marketing
Research/Analysis
Promotional & New Product Launch Strategies
P&L Accountability
Market Penetration
Target Achievement
Brand Management
Merchandising
Leadership & Team Building
Communication Skills
Interpersonal Skills
Presentation Skills
Analytical Skills
Critical Thinking
Conflict Resolution
Group Dynamics
Microsoft Office and Internet Usage
Sales planning
Client relationship management
Sales reporting
Staff management
Sales tracking
Lead generation
Sales operation
Business planning
Market research
Sales team training
New business development
Relationship building
Account management
Performance management
Strategic planning
Product knowledge
Order management
Direct sales
Vendor management
Territory sales management
Revenue forecasting
Profitability optimization
Motivational skills
Goals and performance
Verbal and written communication
Business development and planning
Sales process
Goal setting
Continuous improvements
Certification
Feb 2020: Leadership Development (discovery) Program, Almarai Academy
Accomplishments
- Spearheaded a traditional Trade team of 6 salesmen for 4 years and trained them in advancing organizations sales, revenue and market share.
- Currently, leading a Modern Trade team of 5 salesmen from past 18 months and recorded success in achieving and surpassing growth in 2020 to achieve YOY volume growth of 16%, margin growth of 13.2 & wastage control @ 3.6% as of Almarai week 51.
- Hand-picked to establish long-term strategies, roll out business plans, enable streamlined product distribution in all Trade channels across the portfolio of products offered by the company.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Manager
Al-Watania Co
02.2025 - Current
Training Officer
Almarai Co
12.2021 - 02.2025
Professional Sales Supervisor
Almarai Co
06.2013 - 11.2021
Bachelor's degree - business, Majoring in Marketing
Bond University