ENTSAR ZAID AL MUTAIRI
Riyadh,Saudi Arabia
Summary
Accomplished retail management professional with extensive expertise in multi-store and area management, P&L ownership of a SAR 120M budget, and driving sales growth through strategic commercial initiatives. Proven track record in optimising retail KPIs, leading flagship stores, and enhancing luxury customer experiences. Adept at recruitment and talent development, overseeing new store openings, and implementing effective audit and shrinkage control measures. Committed to leveraging skills in click & collect performance to achieve organisational goals.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work history
Area Manager
Sephora (LVMH Group)
, Saudi Arabia
2022.01 - 2026.03
- Manage multi-store operations with SAR 120M annual sales responsibility.
- Delivered 24% sales growth vs. last year across assigned region.
- Led flagship stores and high-volume locations.
- Achieved significant improvement across all key KPIs (conversion, ATV, UPT, sell-through).
- Produced exceptional shrinkage control and audit compliance results.
- Recognized among Top GCC performers for Click & Collect execution.
- Lead large cross-functional teams including Store Managers and Beauty Advisors.
- Oversaw recruitment and full training strategy for new store openings in Central Region.
- Handling new stores opening and closing nonperforming stores.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
Sales Training Manager
Delta Marketing Group – Brand: Adidas
Riyadh, Saudi Arabia
2020.01 - 2021.01
- Delivered structured product and sales capability training.
- Supported store teams in improving selling skills and product knowledge.
- Facilitated training programmes for upskilling the workforce.
- Conducted test training to improve sessions.
- Facilitated training sessions for enhanced team productivity.
customer experience manager
Landmark
Riyadh, Saudi Arabia
2019.01 - 2020.01
- Strengthened retail standards and brand compliance.
- Managed cross-functional retail programs.
- Improved operational execution and reporting systems.
- Strengthened in-store campaign performance and KPI tracking.
- Implemented a new CRM system for improved data management and analysis.
- Reduced resolution time with effective complaint handling strategies.
- Monitored and analysed customer feedback, making necessary operational changes.
- Managed budget forecasts to ensure financial stability.
- Conducted performance reviews to identify areas of improvement.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
Business Manager
Babyshop – Landmark Arabia
2017.01 - 2019.01
- Full store P&L ownership and commercial planning.
- Drove consistent sales and profitability improvements.
- Led recruitment, training, and performance management initiatives.
Marketing Executive
Silah Marketing Company
Qassim
2015.01 - 2017.01
- Executed regional marketing campaigns and activations.
- Managed field operations and client coordination.
- Optimised SEO practices for improved online presence.
Education
Bachelor of English Translation - English Literature
Qassim University
Qassim 2010.01 - 2013.12
Diploma - English Literature
Cambridge University
Riyadh, Riyadh Region 2013.12 - 2015.12
Skills
- Multi-Store & Area Management
- P&L Ownership (SAR 120M Budget)
- Sales Growth & Commercial Strategy
- Retail KPI Optimization
- Flagship Store Leadership
- Recruitment & Talent Development
- New Store Openings
- Audit & Shrinkage Control
- Click & Collect Performance
- Luxury Customer Experience
Accomplishments
- Managed SAR 120M sales portfolio
- Achieved 14% YoY growth
- Led recruitment & training for multiple new store openings
- Delivered exceptional audit & shrinkage results
- Led flagship and high-volume stores
- Recognized among Top GCC stores for Click & Collect performance
- Successfully led large multi-level retail teams
Languages
English
Fluent
Timeline
Area Manager
Sephora (LVMH Group)
2022.01 - 2026.03
Sales Training Manager
Delta Marketing Group – Brand: Adidas
2020.01 - 2021.01
customer experience manager
Landmark
2019.01 - 2020.01
Business Manager
Babyshop – Landmark Arabia
2017.01 - 2019.01
Marketing Executive
Silah Marketing Company
2015.01 - 2017.01
Diploma - English Literature
Cambridge University
2013.12 - 2015.12
Bachelor of English Translation - English Literature
Qassim University
2010.01 - 2013.12