Eslam Moustafa
Retail Sales Manager
Riyadh,Riyadh
Summary
Dynamic and results-driven Area Sales Manager with over 12 years of experience in retail and sales management, specializing in driving revenue growth, team leadership, and multi-store operations. Proven track record of achieving and exceeding sales targets, optimizing store performance, and enhancing customer satisfaction across various regions. Adept at analyzing market trends, managing large teams, and implementing strategic sales plans. Now seeking a challenging role as an Area Sales Manager in a reputable retail company to leverage my extensive experience in store operations, team development, and regional growth management.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work History
Retail Sales Manager
Royat Al Mustaqbal -Local Clothes Company
Riyadh, Riyadh Region
04.2024 - Current
- Lead and oversee sales and daily operations across 11 retail branches, ensuring consistent achievement of revenue targets and operational excellence.
- Develop and implement sales strategies and promotional plans tailored to the Saudi market to increase customer engagement and drive growth.
- Manage and coach a team of store managers and sales staff, focusing on performance improvement, customer service standards, and team motivation.
- Monitor store KPIs, including conversion rates, average transaction value (ATV), and footfall performance, to identify improvement areas.
- Ensure visual merchandising, store presentation, and product display align with brand identity and seasonal priorities.
- Coordinate stock movement and inventory control across branches, optimizing stock levels and reducing overstock or shortages.
- Conduct regular market analysis to stay ahead of competitors and adapt product offerings and pricing accordingly.
- Handle store openings, staffing plans, and operational readiness, working closely with the operations and HR teams.
- Build strong relationships with key customers and implement initiatives to enhance customer loyalty and satisfaction.
- Prepare and present weekly and monthly sales reports to top management with insights, challenges, and strategic recommendations.
Area Sales Manager
TOWN TEAM - EGYPT
Egypt
09.2018 - 09.2020
- Supervised daily operations of multiple retail stores across designated regions, ensuring consistent achievement of sales targets and operational KPIs.
- Led a team of store managers, supervisors, and sales staff, providing guidance, coaching, and performance evaluations to improve productivity and customer service standards.
- Implemented strategic sales initiatives, promotions, and visual merchandising plans aligned with the brand's commercial goals.
- Analyzed sales performance reports, customer feedback, and market trends to identify opportunities and develop tailored action plans for each store.
- Oversaw inventory control, stock rotation, and inter-branch transfers to maintain optimal stock levels and minimize overstock.
- Ensured store compliance with company policies, health & safety regulations, and operational procedures.
- Collaborated with the marketing department to support in-store campaigns and seasonal launches.
- Conducted regular store visits and audits, providing hands-on support and ensuring high standards of display, cleanliness, and customer experience.
- Recruited, trained, and retained high-performing retail staff, fostering a culture of excellence and motivation.
- Delivered weekly and monthly performance reports to senior management with strategic recommendations for improvement.
Cluster Manager
Apparel Group UAE - ALDO International
UAE
04.2018 - 09.2020
- Trained and developed store staff by designing and updating product orientation programs and sales training materials to enhance team performance.
- Assessed local competition by visiting rival stores, analyzing trends in product style, quality, pricing, and customer engagement strategies.
- Increased customer attraction and engagement through innovative visual merchandising, including window displays, floor layouts, and showcase setups.
- Prepared and analyzed sales reports and customer service data to identify key trends, address complaints, and improve overall store performance.
- Maintained a safe, clean, and compliant store environment by implementing evacuation procedures and identifying hazardous materials and risk areas.
- Managed inventory effectively by monitoring stock levels, forecasting demand, and coordinating replenishment to ensure product availability.
- Generated operational reports by collecting, analyzing, and summarizing key store performance metrics for senior management review.
- Ensured high standards of customer service and store operations by enforcing company policies, brand guidelines, and service protocols.
Assistant Store Manager
The Land Mark Group - SPLASH L.L.C
04.2015 - 07.2018
- Oversaw the day-to-day operations of the fashion retail store, ensuring smooth execution of sales, merchandising, and customer service activities.
- Achieved and exceeded monthly sales targets through effective team management, upselling strategies, and implementation of promotional campaigns.
- Maintained exceptional visual merchandising standards in line with SPLASH brand guidelines, ensuring seasonal and trend-aligned store presentation.
- Managed and coached a team of sales associates, cashiers, and visual merchandisers, focusing on performance improvement, training, and motivation.
- Delivered excellent customer experiences by monitoring service quality, resolving complaints promptly, and training staff in customer engagement.
- Conducted daily, weekly, and monthly inventory checks, coordinated stock replenishment, and minimized stock variances and shrinkage.
- Analyzed sales data and footfall reports to identify trends and develop strategic action plans for sales growth and conversion improvement.
- Ensured adherence to company policies and operational SOPs, including safety, hygiene, and loss prevention protocols.
- Recruited and onboarded new staff in coordination with HR, while supporting talent development and succession planning.
- Communicated and collaborated regularly with area and regional managers, providing feedback, performance reports, and operational insights.
Education
Bachelor's degree - Law
Banha University
01.2004 - 01.2011
Skills
- Proficient analytical thinking
- Researching retail sector trends
- Enhancing operational and customer service standards
- Collaborative Team Development
- Retail Management
- Operational Leadership
- Strategic Planning & Execution
Personal Information
- Hobbies: Reading, Swimming, Soccer
- Date of Birth: 09/87
- Gender: male
- Nationality: Egyptian
Timeline
Retail Sales Manager
Royat Al Mustaqbal -Local Clothes Company
04.2024 - Current
Area Sales Manager
TOWN TEAM - EGYPT
09.2018 - 09.2020
Cluster Manager
Apparel Group UAE - ALDO International
04.2018 - 09.2020
Assistant Store Manager
The Land Mark Group - SPLASH L.L.C
04.2015 - 07.2018
Bachelor's degree - Law
Banha University
01.2004 - 01.2011
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