Essam Habib
Riyadh
Summary
Highly motivated General sales manager offering 17 years of experience in successful implementation of strategic initiatives to drive profitability and sales. Demonstrated team leader, Profit maker, and analysis abilities. Extensive background in retail and wholesale automotive environments.
Overview
20
20
years of professional experience
Work History
Sales Director
Omoda & Jaecoo (Chery Group – OEM)
02.2025 - Current
- Driving national sales strategy and dealer network growth for the Omoda & Jaecoo brands.
- Leading performance management, fleet development, and cross-functional collaboration to expand market share and brand presence.
- Spearhead national sales strategy and execution for Omoda and Jaecoo brands under the Chery Group.
- Oversee retail, fleet, and dealer network performance to drive volume, profitability, and market share in Saudi Arabia.
- Collaborate closely with HQ and cross-functional teams on product planning, pricing, and go-to-market initiatives.
- Lead business development efforts, including dealer acquisition and network expansion.
- Analyze sales data, market trends, and customer insights to inform decision-making and continuous improvement.
- Ensure alignment with OEM standards, brand positioning, and long-term growth objectives.
General Sales Manager (Retail, Fleet and dealers)
Wallan Trading Co. (Geely Brand)
Riyadh
08.2021 - Current
- Plan, develop and implement strategy for Sales Development and Customer retention.
- Responsible for achieving Sales Targets.
- Monitor the entire process from enquiry generation to sales and look for opportunities for improvement.
- Plan and manage sales and marketing resources according to agreed budgets.
- Monitor the entire sales process and ensure a high rate of conversion.
- Coordinate with the marketing department to introduce innovations in the process of selling at the market level.
- Ensure targets are met / surpassed on a continuous basis.
- Analyze shortcomings and help the teams improve upon the same.
- Ensure customer feedback is collected at various levels in a systematic manner and is given back with speed and accuracy to Operations, After Sales and Marketing teams etc.
- Identify the weaknesses and training needs for the staff and provide the tools or training for correction of the same.
- Trend Analysis and ensure correct data through market points.
- Handling Sales Team, Setting Targets, ensuring systems in place.
- Review financial statements, sales and activity reports and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
- Review, approve and ensure the sales forecasting and ordering for Geely brand are reasonable and as per market needs.
- Review and approve budget and monitor the control through BSC implementation.
General Sales Manager – Retail, Fleet & Dealers
Wallan Trading Co. (Renault Brand)
09.2023 - 02.2025
- Lead overall sales operations across retail, fleet, and dealer networks.
- Develop and execute sales strategies to drive revenue and market share growth.
- Manage and mentor sales teams to ensure performance targets are met.
- Build strong relationships with key clients and dealer partners.
- Analyze market trends to adjust strategies and capitalize on opportunities.
Retail Sales Manager
Wallan Trading Co. (Geely Brand)
Riyadh
01.2020 - 08.2021
- Analyzed sales to identify top-performing products.
- Managed daily sales department management meetings to plan and discuss daily prospecting targets and activities.
- Connected with customers and built strong professional relationships through active listening and rapport building.
- Increased service standards on shop floor by improving staff accessibility and confidence applying selling techniques.
- Independently oversaw sales activities within allocated area for 3 years.
- Cultivated strong external relationships to grow brand visibility within KSA market.
Sales & Marketing Manager
Al Bassami Group.
Riyadh
01.2019 - 01.2020
- Developed marketing plans to support department strategies.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Developed holistic advertising strategies to achieve revenue and awareness goals.
- Managed multi-channel advertising campaigns to support sales objectives.
Regional Sales Manager
Petromin, Nissan
Riyadh
02.2018 - 02.2019
- Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
- Supervised sales strategy, training, team structure, and communication of regional sales program.
- Coached, developed and motivated team to achieve revenue goals.
Retail Branch Manager
Alissa, Nissan
Riyadh
05.2014 - 01.2018
- Increased efficiency and drove branch revenue by optimizing daily operations.
- Prepared reports on key performance metrics such as sales figures, customer service ratings or employee productivity levels.
- Maintained accurate records of employee attendance, absences, vacations, sick days and other time off requests.
Branch Manager
Abdullatif Jameel, Toyota
Riyadh
05.2005 - 05.2014
- Disciplined employees to encourage compliance with company policies and procedures.
- Managed relationships with tax authorities, bankers and auditors.
- Recommended new financial and accounting software packages. replacing various non-integrated offerings.
- Communicated with stockholders or other investors to provide information or raise capital.
- Reviewed loan applications to ensure accuracy and compliance with regulations.
Education
Good - Accounting dep.
Zagazig University
Zagazig, Egypt05.2004
MBA - Master of Business Administration
IBS
SwitzerlandCFC - Certified Accountant Technical
EnglandCPM - certified professional manager
EnglandSkills
- Sales force
- Recruiting and hiring
- Sales process
- National account management
- Communication and engagement techniques
- Brand-building strategies
- Continuous improvements
- Territory sales management
- Profit and revenue-generating strategies
- Customer acquisition and retention
- Team oversight
- Sales and market development
- Sales pipeline management
- Epondacs System
- CAR JET System
- Cartridge system
- AUTO LINE system
- Utility applications
- Driving
- High communication skills
- Hard worker
- Ability to perform under pressure
- Ability to learn
- Analyses
- Solving problems
- Fast learning
- Work under pressure
- Good ability to deal with all types of people
- Team Leader skills
Languages
Native language, C1 Advanced, B1 Intermediate
Personal Information
Nationality: Egyptian
Knowledge And Special Skills
- Have the ability to use Epondacs System.
- Have the ability to use CAR JET System.
- Have the ability to use Cartridge system.
- Have the ability to use AUTO LINE system.
- Almost all utility applications.
- Driving and have a drive license.
- Private car.
- High communication skills.
- Hard worker and ability to perform under pressure.
- Ability to learn, analyze, and solve problems.
- Ability to fast learning.
- Work under pressure.
- Good ability to deal with all types of people.
- Team Leader skills.
Timeline
Sales Director
Omoda & Jaecoo (Chery Group – OEM)
02.2025 - Current
General Sales Manager – Retail, Fleet & Dealers
Wallan Trading Co. (Renault Brand)
09.2023 - 02.2025
General Sales Manager (Retail, Fleet and dealers)
Wallan Trading Co. (Geely Brand)
08.2021 - Current
Retail Sales Manager
Wallan Trading Co. (Geely Brand)
01.2020 - 08.2021
Sales & Marketing Manager
Al Bassami Group.
01.2019 - 01.2020
Regional Sales Manager
Petromin, Nissan
02.2018 - 02.2019
Retail Branch Manager
Alissa, Nissan
05.2014 - 01.2018
Branch Manager
Abdullatif Jameel, Toyota
05.2005 - 05.2014
Good - Accounting dep.
Zagazig University
MBA - Master of Business Administration
IBS
CFC - Certified Accountant Technical
CPM - certified professional manager
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