Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
Generic
Essam Habib

Essam Habib

Riyadh

Summary

Highly motivated Sales director offering 20 years of experience in successful implementation of strategic initiatives to drive profitability and sales. Demonstrated team leader, Profit maker, and analysis abilities. Extensive background in retail and wholesale automotive environments. Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.

Overview

20
20
years of professional experience

Work History

Sales Director

Omoda & Jaecoo (Chery Group – OEM)
Riyadh
02.2025 - Current
  • Driving national sales strategy and dealer network growth for the Omoda & Jaecoo brands. Leading performance management, fleet development, and cross-functional collaboration to expand market share and brand presence.
  • Spearhead national sales strategy and execution for Omoda and Jaecoo brands under the Chery Group.
  • Oversee retail, fleet, and dealer network performance to drive volume, profitability, and market share in Saudi Arabia.
  • Collaborate closely with HQ and cross-functional teams on product planning, pricing, and go-to-market initiatives.
  • Lead business development efforts, including dealer acquisition and network expansion.
  • Analyze sales data, market trends, and customer insights to inform decision-making and continuous improvement.
  • Ensure alignment with OEM standards, brand positioning, and long-term growth objectives.
  • Managed and motivated sales team to increase revenue 50% in 6 months.
  • Achieved sales goals and targets by cultivating and securing new customer relationships.
  • Established pricing strategies to maintain competitive pricing and maximize profits.
  • Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
  • Spearheaded the adoption of cutting-edge sales tools and technologies designed to enhance team productivity and streamline workflow processes.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Implemented systems and procedures to increase sales.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
  • Worked closely with product teams to understand customer needs and requirements.

General Sales Manager – Retail, Fleet & Dealers

Wallan Trading Co. (Renault Brand)
Riyadh, 01
09.2023 - 01.2025

Lead overall sales operations across retail, fleet, and dealer networks.

  • Develop and execute sales strategies to drive revenue and market share growth.
  • Manage and mentor sales teams to ensure performance targets are met.
  • Build strong relationships with key clients and dealer partners.
  • Analyze market trends to adjust strategies and capitalize on opportunities.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
  • Expanded market share with proactive prospecting and lead generation efforts to identify new business opportunities.
  • Mentored junior staff members, fostering professional growth and development within the organization''s talent pool.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

General Sales Manager (Retail, Fleet and Dealers)

Wallan Trading Co. (Geely Brand)
Riyadh
08.2021 - 08.2023
  • Plan, develop and implement strategy for Sales Development and Customer retention.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Developed and implemented comprehensive salesperson training program.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
  • Oversaw 30K + table games.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
  • Negotiated favorable contract terms with vendors and suppliers to secure cost-effective deals on behalf of the company.
  • Upheld company policies and implemented standards fairly.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.

Retail Sales Manager

Wallan Trading Co. (Geely Brand)
Riyadh, Riyadh Region
01.2020 - 08.2021
  • Analyzed sales to identify top-performing products.
  • Managed daily sales department management meetings to plan and discuss daily prospecting targets and activities.
  • Analyze sales to identify top-performing products.
  • Connected with customers and built strong professional relationships through active listening and rapport building.
  • Increased service standards on shop floor by improving staff accessibility and confidence applying selling techniques.
  • Independently oversaw sales activities within allocated area for 3 years.
  • Cultivated strong external relationships to grow brand visibility within KSA market.
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Managed day-to-day staffing and handled scheduling for all store employees.
  • Addressed customer complaints professionally and efficiently, resulting in satisfied customers who continued to patronize the store.
  • Maintained company's visual merchandise standards through general housekeeping and planograms.
  • Managed inventory effectively to minimize stock shortages and ensure optimal levels of merchandise for maximum sales.
  • Evaluated employee performance regularly, conducting annual reviews and providing constructive feedback to encourage growth and improvement.
  • Implemented targeted marketing campaigns that drove traffic into the store, increasing overall footfall and conversion rates.

Sales & Marketing Manager

Al Bassami Group.
Riyadh, Riyadh Region
01.2019 - 01.2020
  • Developed marketing plans to support department strategies.
  • Leveraged market and competitor data to identify market opportunities and gaps.
  • Developed holistic advertising strategies to achieve revenue and awareness goals.
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 30% in sales.
  • Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 60% in sales.
  • Analyzed sales and marketing data for improved strategies.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Developed key account relationships for improved client retention and long-term partnerships.
  • Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
  • Led a high-performing sales team, providing coaching and ongoing support to ensure success.

Regional Sales Manager

Petromin, Nissan
Riyadh, Riyadh Region
02.2018 - 02.2019

To lead, manage, and grow Nissan’s retail sales performance across the assigned region, ensuring the achievement of sales volume, profitability, and customer satisfaction targets in alignment with Petromin’s strategic objectives and Nissan’s brand standards.
The Regional Manager acts as the key business driver for dealer branches within the region — responsible for sales strategy execution, market development, team leadership, and ensuring operational excellence.

  • Managed team of 25 regional sales representatives and consistently achieved high sales targets.

Retail Branch Manager

Alissa, Nissan
05.2014 - 01.2018

To lead, manage, and grow Nissan’s retail sales performance across the assigned region, ensuring the achievement of sales volume, profitability, and customer satisfaction targets in alignment with Alissa strategic objectives and Nissan’s brand standards.
The Regional Manager acts as the key business driver for dealer branches within the region — responsible for sales strategy execution, market development, team leadership, and ensuring operational excellence.

Branch Manager

Abdullatif Jameel, Toyota
Riyadh
05.2005 - 05.2014

To lead and manage all sales and operational activities of the Toyota retail branch, ensuring profitability, customer satisfaction, and compliance with company standards. The Branch Manager is responsible for achieving sales targets, managing the team, optimizing customer experience, and maintaining the brand’s image in line with Toyota’s global standards.

Education

MBA (Master of Business Administration) -

IBS
Switzerland
06.2023

CFC (Certified Accountant Technical) -

Abahe.uk
England
01.2012

CPM (certified professional manager) -

Abahe.uk
England
03.2011

Bachelor of Commerce - Accounting And Finance

Zagazig University
Egypt
05.2004

Skills

Planning, Sales force, Sales process, Sales Planning

undefined

LANGUAGES

Arabic: Native language
English: C1 Advanced
French: B1 Intermediate

Timeline

Sales Director

Omoda & Jaecoo (Chery Group – OEM)
02.2025 - Current

General Sales Manager – Retail, Fleet & Dealers

Wallan Trading Co. (Renault Brand)
09.2023 - 01.2025

General Sales Manager (Retail, Fleet and Dealers)

Wallan Trading Co. (Geely Brand)
08.2021 - 08.2023

Retail Sales Manager

Wallan Trading Co. (Geely Brand)
01.2020 - 08.2021

Sales & Marketing Manager

Al Bassami Group.
01.2019 - 01.2020

Regional Sales Manager

Petromin, Nissan
02.2018 - 02.2019

Retail Branch Manager

Alissa, Nissan
05.2014 - 01.2018

Branch Manager

Abdullatif Jameel, Toyota
05.2005 - 05.2014

MBA (Master of Business Administration) -

IBS

CFC (Certified Accountant Technical) -

Abahe.uk

CPM (certified professional manager) -

Abahe.uk

Bachelor of Commerce - Accounting And Finance

Zagazig University
Essam Habib