HESSA ALTEHEENI

• Security Product Strategy & Development: Led product strategy efforts by conducting market research and validating features to align with customer needs and industry demands. Collaborated with security and identity verification experts, integrating insights into the product's design to address gaps in identity verification across industries.
• Market Research for Product Ideas: Conducted market research to identify new product opportunities, analyzing trends, competitors, and regulatory requirements for market entry licenses.
• AI Website Builder: Worked on product design and user journey development, conducting user research, refining features, and collaborating with teams to optimize the customer experience.
• AI Chatbot Training: Collaborated with the R&D team to train an in-house AI chatbot, improving response accuracy and user satisfaction by optimizing conversational flows.
• Unified Communications PBX System: Managed the development of a customized Asterisk-based PBX system for corporate clients, reducing communication complexity and operational costs.
• Asterisk-Based Calling Tool with CRM Integration:Developed a CRM-integrated calling tool for telesales teams, enhancing sales operations, management reporting, and brand consistency through a unified contact number.
• Queue Management Solution: Led rapid product development for a government client, creating a queue management system to reduce wait times and improve service efficiency.

• Product Roadmap & Continuous Development: Acted as a key player in managing the product roadmap for Souq T2 Marketplace. Continuously gathered customer feedback, built, and updated the product roadmap to align with market needs and drive product success.
• Data & Performance Metrics: Defined and tracked OKRs and KPIs, setting clear product goals, and using data to measure progress toward product-market fit (PMF).
• Traffic Monitoring & Analytics: Utilized tools like Google Analytics and Hotjar to track product usage and customer behavior, using insights to inform product improvements.
• Sales Strategy & Pipeline Management: Developed and executed sales strategies including promotions, bundles, and pricing models. Structured the sales pipeline to optimize for growth, and implemented upselling and cross-selling strategies.
• Marketing & Lead Generation: Led awareness initiatives, including advertisement campaigns, SEO optimization, and targeted marketing channels to generate leads and drive visibility.
• Pre-Sales Support: Played a crucial role in pre-sales activities, including product demos, creating proposal templates, and managing contracts to support client engagement.
• Customer Support & SLA Management: Oversaw ticket management systems and ensured compliance with Service Level Agreements (SLAs) to provide high-quality customer service.
• Strategic Partnerships & Global Relations:Facilitated communication and collaboration with local and global partners, including CST (SaudiNIC), Microsoft, and other international companies. Acted as the point of contact for contract negotiations and partner onboarding to establish and strengthen relationships.

Market Research & Competitor Analysis: Conducted thorough market research and competitor analysis to inform product positioning and strategic direction.

MVP Development: Defined MVP features, led UI/UX design, and oversaw prototyping and development to ensure a user-centered, functional product.

Go-to-Market (GTM) & Marketing Strategy: Developed GTM and marketing strategies, crafting a compelling value proposition tailored to target markets.

Business Model & Pricing: Established a sustainable business model and pricing structure aligned with market needs and competitive landscape.