Fahad Almutairi

Lead marketing strategy and execution for two high-growth automotive brands in Saudi Arabia—GAC Motor and INEOS Grenadier—with a focus on brand growth, digital performance, and customer engagement. Oversee all aspects of campaign planning, go-to-market activities, and cross-functional alignment to support sales, after-sales, and long-term brand equity.

• Develop and execute an annual marketing strategy.
• Lead brand positioning, media planning, and go-to-market campaigns.
• Oversee all agency relationships, ensuring the delivery of KPIs across creative, digital, media, and events.
• Manage CRM, digital platforms, analytics tools, and lead generation systems.
• Coordinate with the sales, product, and after-sales teams to ensure campaign alignment with business goals.
• Represent the brand in high-profile sponsorships, events, and auto exhibitions.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Optimized website content for improved search engine rankings and increased web traffic.
• Managed social media accounts, engaging with followers and creating loyal brand community.

Key Achievements:

• 📈 35% sales growth at GAC MOTOR in 2024
• 🚀 162% Ramadan Season campaign uplift in sales
• 🎯 70% growth in digital leads from non-showroom channels
• 🏅 Diamond Award – Outstanding Distributor, GAC Motor, 2024
• 🏅 Platinum Award – Outstanding Distributor, GAC Motor, 2023

Led the end-to-end marketing strategy for AlOthaim portfolio of entertainment cities, family destinations, and shopping malls across Saudi Arabia. Oversaw national campaigns, brand positioning, and digital transformation to drive footfall, guest engagement, and commercial performance.

• Developed and executed annual marketing plans across 10 or more entertainment and retail destinations.
• Led integrated campaigns across digital, outdoor, in-mall, and experiential channels to boost visitation and brand equity.
• Directed brand repositioning initiatives to align with evolving family entertainment trends.
• Managed influencer marketing, media planning, seasonal activations, and national holidays programming.
• Oversaw CRM, customer data insights, and loyalty programs to improve retention and lifetime value.
• Built and mentored a high-performing marketing team, and managed multiple agency partnerships.
• Collaborated with leasing, operations, and guest services teams to ensure campaign alignment and execution.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.

Managed marketing operations for multiple international and local food and retail brands under a multi-brand portfolio. Led the planning and execution of marketing strategies for Pizza Hut, Taco Bell, MEED convenience stores, and a national vending machine network—ensuring cohesive brand communication, market adaptation, and customer engagement across all platforms.

• Developed and executed annual marketing calendars, promotions, and product campaigns tailored to the Saudi market.
• Managed digital presence across 10+ brand-specific social media accounts and websites, focusing on content localization, engagement, and performance.
• Oversaw traditional and digital media planning, including TV, radio, OOH, influencer partnerships, and paid online media.
• Supported new store openings, menu launches, and regional product localization efforts in collaboration with brand and operations teams.
• Led cross-functional coordination between marketing, supply chain, franchise, and training departments to ensure seamless execution.
• Monitored competitor activity, market trends, and customer insights to inform tactical decisions.