Fahad Mufti
Communication Director
Riyadh,01
Summary
High-achieving Marketing & Communication Leader offering over 8 years of progressive experience in communication.
Operational problem solve and strategic decision maker when it comes to brand health and reputation and operational problem solver.
Develops successful initiatives that drive brand growth.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Marketing & PR Director
INTRA Defense Technologies
Riyadh, Riyadh
07.2022 - Current
- Developing and implementing publicity strategies for INTRA products and services using all available communication channels including social media.
- Developed technical and non-technical marketing presentations, public relations campaigns, and Digital content.
- Planned marketing initiatives and forums to leveraged referral networks to promote business development.
- Developed campaigns and specific marketing strategies align with GOV regulator strategy.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Onboarded new team members and coached personnel in marketing tasks.
- Designed and implemented advertising and public relations activities.
Sr.Brand Manager
Tam Development
Riyadh
02.2022 - 07.2022
- Created plans and communicated deadlines to complete projects on time.
- Collaborated with team members to achieve brand awareness results.
- Analyze Tam positioning and consumer insights
- Shape and communicate Tam vision and mission
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
Sr.Brand Manager
Tuwaiq Marketing Solutions
Riyadh, Riyadh
12.2020 - 02.2022
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked marketing strategies to promote brand awareness .
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Incorporated product changes into marketing messages to drive customer engagement and maximize the awareness .
- Developed innovative marketing campaigns based on key objectives.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Re-positioning brands
- Coordinated innovative strategies to accomplish client objectives and boost long-term profitability.
- Increase the SOW with the clients to create solid & long relationship between them and agency.
- Prepare technical proposals
Digital Branding Manager
UBRAND Advertising Agency
Riyadh/Jeddah
05.2020 - 12.2020
- Deliberate planning, strategy and goal setting
- Development of brand awareness and online reputation
- Content management (including website)
- Knowledge in SEO (search engine optimization) and generation of inbound traffic
- Reputation management
- Administrate the creation and publishing of relevant, original, high-quality content
- Identify and improve organizational development aspects that would improve content
- Leverage the right tools to manage your content.
- Ensure client's objectives and guidelines are met and followed
- Excellent analytical and project management skills
- Follow project deadlines, time allocation and ensure a daily timesheet submission
- Ability to multitask and perform under tight deadlines
Senior Media Planner. Business Development Manager
Carat Media Agency
Riyadh
05.2019 - 12.2019
- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
- Identified and monitored KPIs for new and existing digital media properties.
- Analyzed campaign performance weekly to spot trends, test strategies and optimize plans.
- Developed presentations, execution plans and tracking metrics for each campaign.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Interacted with clients on regular basis to quickly alleviate issues and provide project updates.
- Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
Twitter Client Partner
Connect Ads
03.2018 - 04.2019
- Manage the relationship with clients.
- Gain new customers and business opportunities.
- Increase the spending of the clients in terms of (Twitter platform).
- Supporting the brands in get the best results thru using the best tools in Twitter.
Communication Manager
In-Comms Advertising Agency
12.2017 - 03.2018
- Jeddah-Riyadh.
- Writing briefs.
- Creating social media strategy and a personality for the brands.
- Developing SM content.
- Manage the relationship with clients.
- Gain new customers and business opportunities.
Assistant Digital Marketing Manager
Bank Aljazira
07.2014 - 01.2018
- Support implementation of Social Media content across platforms (Facebook/Twitter/Instagram/Youtube/Snapch at) in accordance with SM content calendar.
- Monitoring of conversation and responses.
- Prepare monthly Social Media Activity which includes updates on audience growth, conversation, reach and fan engagement for own platforms and competitors.
- Supporting seasonal campaigns on Social Media to increase customer engagement.
- Support Marketing Digital Advertising.
- Manage digital advertising by increasing visibility in digital networks & search engines.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Increases the brand presence in SM
TV Programmer
MBC Action
01.2014 - 02.2016
- Field reporter doing interviews (sports).
- Develop original content through social listening and independent sources.
- Manage SM accounts.
Education
Certified Brand Specialist - Branding
LEVEL C
California 08.2022 - 08.2022
Bachelor of Communication & Media -
King Abdulaziz University
Jeddah, 02 02.2008 - 06.2012
Diploma - Digital Marketing
Mindcypress
Maryland 02.2017 - 06.2017
Certificate - Time Management & Problem Solving
Prince Khalid Al Faisal Institute
Jeddah 02.2016 - 02.2016
Skills
Branding
Business Development
Goal planning
Networking and relationship building
Strategic Planning
Client Relationships
Solution development
Communication planning
Media Buying
Accomplishments
- DEVELOP THE PAID ADS STRATEGIES WITH MORE THAN 50 MILLION SAR.
- MANAGING DIGITAL CHANNELS FOR BIG BRANDS LIKE(Maaden,MAESTRO PIZZA, BANK ALJAZIRA,..) & STRATEGIES AND FOLLOW UP DAY-TO-DAY ACTIVITIES.
- MANAGE BIG CAMPAIGNS (NOOR RIYADH, EHSAN,THE LAUNCH)
- DEVELOPING RICH CONTENT WITH INTERNAL & EXTERNAL AGENCIES TO DEVELOP STRATEGIES FOR CAPTURING LEADS.
- MONITOR TRENDS IN SOCIAL MEDIA TOOLS, APPLICATIONS AND CHANNELS REPORT THREATS AND OPPORTUNITIES
- MONITOR the BENCHMARKS WITH BEST PRACTICES FOR MEASURING THE IMPACT OF SOCIAL MEDIA CAMPAIGNS,TO GET BETTER RESULTS
- DEVELOP THE SEO CONTENT AND SEARCH ENGINE
- Collaborated with a team of 13 COMPANIES in the development of GAMI(General Authority For Military Industries) SCHOLEERSHIP.
Timeline
Certified Brand Specialist - Branding
LEVEL C
08.2022 - 08.2022
Marketing & PR Director
INTRA Defense Technologies
07.2022 - Current
Sr.Brand Manager
Tam Development
02.2022 - 07.2022
Sr.Brand Manager
Tuwaiq Marketing Solutions
12.2020 - 02.2022
Digital Branding Manager
UBRAND Advertising Agency
05.2020 - 12.2020
Senior Media Planner. Business Development Manager
Carat Media Agency
05.2019 - 12.2019
Twitter Client Partner
Connect Ads
03.2018 - 04.2019
Communication Manager
In-Comms Advertising Agency
12.2017 - 03.2018
Diploma - Digital Marketing
Mindcypress
02.2017 - 06.2017
Certificate - Time Management & Problem Solving
Prince Khalid Al Faisal Institute
02.2016 - 02.2016
Assistant Digital Marketing Manager
Bank Aljazira
07.2014 - 01.2018
TV Programmer
MBC Action
01.2014 - 02.2016
Bachelor of Communication & Media -
King Abdulaziz University
02.2008 - 06.2012