FAHAD REHMAN

Led the Bath & Bedding category as a Category Manager, driving overall category performance of an SAR 80M+ business portfolio and delivering sustainable growth, profitability, and exceptional customer experience across multiple business models. I develop and execute category strategies focused on assortment expansion, pricing competitiveness, supplier development, promotional planning, and operational excellence to achieve business objectives.

Drove overall category performance by managing GMV, revenue, margin, and market share within an SAR 80M+ portfolio, achieving 40% YoY growth.

Category Strategy: Develop and execute short- and long-term growth strategies aligned with business objectives and customer demand.

• Assortment Management: Identify assortment gaps and onboard new brands, suppliers, and high-potential SKUs to strengthen category selection and improve customer choice.
• Pricing&Competitiveness: Monitor market trends and competitor pricing to maintain strong price competitiveness and maximize conversion.
• Promotional Planning: Lead promotional activities, including flash sales, seasonal campaigns, co-funded coupons, and exclusive deals to drive sales and customer acquisition.
• Cultivated strategic supplier relationships by negotiating commercial terms and developing joint business plans, resulting in enhanced marketing investments and long-term growth initiatives.
• Advertising&Traffic Growth: Drive product visibility through PLA, Brand Ads, sponsored placements, and other digital marketing initiatives to increase traffic and conversion.
• Inventory&Availability: Collaborate with supply chain and inventory teams to maintain high stock availability, optimize replenishment, and minimize out-of-stock rates.
• Analysed key business metrics including GMV, revenue, margin, conversion rate, traffic, AOV, stock availability, advertising performance, and price competitiveness to inform data-driven decisions.
• Cross-functional Leadership: Partner with Marketing, Operations, Supply Chain, Finance, Merchandising, and Product teams to successfully execute category initiatives and improve operational efficiency.
• Business Development: Identify new business opportunities, expand strategic partnerships, and introduce innovative products to accelerate category growth and improve customer satisfaction.
• Defined category management responsibilities centred on growth strategies and performance metrics to align team efforts with business objectives.
• Business Development: Identify new business opportunities, expand strategic partnerships, and introduce innovative products to accelerate category growth and improve customer satisfaction.

Drove business growth for key sellers

• Maintained price competitiveness of marketplace sellers to support sales growth.
• Improving efficiency of fulfilled by noon program.
• Built seller base to optimise product selection on noon's Marketplace platform.
• Content enrichment for key sellers to improve customer experience.
• Managing special projects including A+ content and Brand Stores.
• Documented key accomplishments and responsibilities to enhance visibility of team contributions.
• Analyzing brands' gap.

• Noon E Commerce Solutions One Person Company LLC
• Oversaw the seller onboarding process, including verification and store creation
• Sellers' on-boarding process plus training for all new sellers
• Managed projects for commercial team, ensuring timely delivery and alignment with strategic goals
• Led projects for the commercial team to enhance performance and collaboration.
• Communicate with multiple teams to make sure all commercial issues solved
• Complete involvement with seller support team & MP OPS teams
• Oversaw new deployments in internal systems and tools, facilitating seamless operational integration
• Conducted market surveys by area and category to develop effective processes for seller hunting team, enabling them to operate more efficiently
• Managed and maintained system tools for operational efficiency.
• Content (Work on weekly basis to make sure all the content complete products go live from commercial side)
• Pipe-drive
• Zendesk
• Big Query
• Google Cloud Storage
• Internal Tools (Import bulk sheet, Selection tool, offers details

Managed accounts of top sellers across 40+ product types, enhancing their visibility and sales potential.

Drove sellers' business growth by increasing sales, expanding product selection, marketing offers, and assisting with operational challenges such as logistics support, payment processing, inventory management, and brand authentication.

• Highlighted key achievements and tasks that contributed to overall account management success.
• Maintained C.E.M(Customer/buyer/experience metrics) for souq.com late shipment rate, and order cancellation rate leading to making sure to grow N.P.S (Net Promoting Score).
• Conducted regular meetings with sellers to foster trust and provide guidance on e-commerce strategies, focusing on shopping patterns and market trends.
• On fieldwork including visiting sellers' store/warehouse and offices physically across the cities for consulting to make sure seller's store more efficient for online business.
• On fieldwork including visiting sellers' store/warehouse and offices physically across the cities for consulting to make sure seller's store more efficient for online business..

• Generating and implementing purchasing strategies
• Managed end-to-end ordering of materials, services, and supplies to meet company needs.
• Processed purchase requisitions and orders to ensure timely procurement.
• Preparing purchase orders and subcontracts
• Managing existing vendor and supplier relationships
• Facilitated meetings with potential suppliers to evaluate offerings and clarify requirements.
• Responding to internal and external supplier inquiries