Results-driven internal communication and employee engagement professional with strong expertise in corporate culture, strategic planning, and cross-departmental collaboration. Proven track record at leading organizations such as Tawuniya ,Riyad Bank and the Ministry of Defense, specializing in designing and implementing internal communication plans frameworks, employee experience initiatives, and service-level agreements.
Experienced in planning and managing a wide range of corporate events, including national celebrations, awareness campaigns, workshops, and employee recognition events, all aimed at strengthening employee engagement and organizational belonging.
Recognized for delivering impactful communication campaigns, leading high-profile programs such as innovation hackathons, and ensuring communication strategies are aligned with organizational values and goals. Proficient in developing communication policies, executive dashboards, and engagement strategies that foster alignment, transparency, and a strong internal culture.
- Identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
Independent and fast learner
Problem-solving skills
Fluent in English
Proficient in Microsoft Office
Effective communication skills
Voice Over skills
I work in the marketing field both directly through my professional role and indirectly through personal hobbies related to branding and communication.
I have served as the official voice for several major Saudi entities, including:
And other prominent companies across the Kingdom