Faisal Al-Tayyari
Riyadh,Saudi Arabia
Summary
User Experience Specialist with strong expertise in usability testing, journey mapping, and data-driven product improvement. Experienced in leading digital experience initiatives, conducting user research across multiple platforms, and translating insights into intuitive, user-centered designs. Skilled in wireframing, prototyping, and optimizing information architecture. Proficient in leveraging analytics and behavioral tools—including iMotions (Emotion AI & Eye-tracking)—to enhance decision-making, improve UX quality, and elevate user satisfaction.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
User experience specialist
Thiqah Bussiness Services
Riyadh, Saudi Arabia
01.2023 - Current
- Led and activated the Digital Experience Strategy for the Vehicle Safety Center by translating strategic objectives into actionable initiatives, resulting in the successful delivery of 7 key initiatives that improved user value and product performance.
- Conducted extensive discovery research (interviews, field studies, competitor analysis, expert reviews) across 6+ digital products, uncovering insights that shaped major experience improvements.
- Led usability testing for 6 digital platforms, generating 5+ comprehensive usability evaluation reports, measuring more than 6 key performance indicators (KPIs), and translating findings into actionable improvements in collaboration with product teams.
- Applied research insights to enhance the Vehicle Safety Center platform, increasing the usability score from 81% → 86% and improving user satisfaction from 82% → 88%.
- Activated analytics tools (Google Analytics, Microsoft Clarity) and extracted 8+ key UX performance metrics, enabling data-driven decision-making across product teams.
- Enabled and integrated iMotions (Emotion AI, Eye-tracking, Heatmaps) across two products, improving behavioral insight accuracy and strengthening research quality.
- Leveraged AI-powered design tools (UXPilot, Readdy, UXPressia) to accelerate workflows, achieving up to 80% reduction in task execution time and enhancing output quality.
- Evaluated 30+ AI tools, selected 5 core solutions for adoption, and developed a custom GPT model for automated user journey mapping aligned with UX standards.
- Improved design governance by developing a component-level UX/UI checklist adopted as an official quality standard for design deliverables.
- Applied the Human-Centered Design (HCD) Framework to evaluate and improve multiple digital products based on validated user needs and behaviors.
- Contributed to the success of the Periodic Technical Inspection (PTI) platform, which won the 2024 Customer Experience Award for its significant improvements in usability and overall digital experience.
User experience designer
STC
Riyadh, Saudi Arabia
06.2022 - 01.2023
- Led UX strategy and aligned requirements with business and user needs.
- Communicated research insights to stakeholders.
- Developed personas, scenarios, and user flows.
- Conducted usability testing and created wireframes, sitemaps, and storyboards.
- Analyzed user feedback and iterated to improve the overall experience.
UX designer & Product Specialist
Resal
Jeddah, Saudi Arabia
07.2021 - 06.2022
- Conducted UX research and analyzed user behavior to improve product experiences.
- Worked on multiple products (Resal Store, Glee, XCard) across the full product lifecycle.
- Led usability testing and translated insights into actionable product improvements.
- Supported design sprints and feature optimization for Glee (B2B).
- Managed product requirements, backlog prioritization, and coordination with engineering teams.
- Performed API testing and pre-development evaluations to ensure quality and reduce risks.
Education
Bachelor of Software Engineering - Computer science
University of Jeddah
Jeddah / Saudi Arabia 08.2018 - 06.2022
Skills
Usability testing Prototyping
User Journey map Service design
Digital Experience strategy Wireframes
Certification
UX Certification – Nielsen Norman Group (NN/g)
Jul 2023 – May 2025
- Specializations:
• AI in UX & Research Acceleration
• UX Strategy & Decision-Making
• UX Leadership & Cross-functional Collaboration
• Journey Mapping & Customer Insights
• Analytics & Measuring UX Outcomes
• Design Thinking & Innovation
Oct 2024 – Oct 2025
May 2021 – Jul 2022
May 2021 – Jul 2021
Publications
Pandemic-Driven Technology During COVID-19: Experiences of Older Adults
CSCW 2021 Conference — Oct 2020 to Oct 2021
- Conducted 1:1 user interviews to understand how older adults used mobile applications during the pandemic.
- Collaborated with a research team to produce an exploratory study on older adults’ experiences with technology during COVID-19.
Timeline
User experience specialist
Thiqah Bussiness Services
01.2023 - Current
User experience designer
STC
06.2022 - 01.2023
UX designer & Product Specialist
Resal
07.2021 - 06.2022
Bachelor of Software Engineering - Computer science
University of Jeddah
08.2018 - 06.2022