Senior Business Executive with 23 years of experience in F&B industry, expert in managing large chains of restaurants, developing and expanding new concepts from scratch (Fine dining, Casual dining, QSR and Cloud Kitchens), Business Planning, Digital Transformation, Revenue Optimization, Strong operations professional with a Master Degree in Hospitality Management
Extensive knowledge in Saudi Arabia market and all current economic, social and regulatory issues in F&B and Hospitality industry. International market maker with demonstrated ability in strategy development, Proven ability to establish shared vision, recruit and retain top talent, and embed unrelenting focus on value creation. Maintain a vast knowledge of effectively leading and managing all aspects of a business.
• Worked with businesses of all shapes and sizes - creating new concepts and food strategies, leading innovation and menu development, mentoring food development teams and driving operational excellence.
• Developing concepts from scratch including, menu, layout, theme, construction supervision, hiring, training, finally operating & coaching (Burgerizzr (IPO), Areej Art Café, O Salmon, Vito Burger, Healthy Bite)
• Providing business plan and feasibility studies for investors including all necessary ratios (ROI, PBP, NPV, IRR)
(180 degree Cafe, Wild Mushroom, Burgerlicious, Cultural Café, Gourmet Burger, ZOMA)
• Developing SOP’s and GMP’s and menus for many local concepts (Jan Burger, Bab Al Yamen, La Wien cafe, Softline Café, Kammory Burger, Amore Italian Cuisine)
3rd best hospitality school in the world
Executive Mater of Business Administration (EMBA)
Specialized in Hospitality Management
Internal Quality Lead Auditing (ISO 9000:2000 Series Standards): IRCA Certified Training
Internal Quality Lead Auditing (ISO 9000:2000 Series Standards): IRCA Certified Training
ISO 9001:2000 & Process Mapping Workshop: Al-Khorayef Management Services
Internal Quality Auditing (ISO 9000:2000 Series Standards): IRCA Certified Training
HACCP (Codex Alimentarius) Principles Awareness Course: SGS Systems & Services Certi
Food Safety System (HACCP): Jawdah Company Ltd.
Internal Quality Auditing (Based on ISO 19011) Jawdah Company Ltd.
Good Manufacturing Practices P Food Promise's: Chamber of Commerce, Riyadh Saudi Arabia
Food Hygiene Course: Chartered Institute of Health