Faisal Asfour
Marketing Specialist
Jeddah,Makkah
Summary
A highly motivated and results-oriented professional with expertise in Marketing and Finance, seeking to leverage strong analytical, strategic, and communication skills to drive business growth and brand development. With a solid background in market research, customer engagement, financial analysis, and campaign management, eager to contribute to dynamic organizations looking to optimize their marketing strategies and financial performance.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Logistics Analyst
UPS Inc.
Halifax , Nova Scotia, Canada
05.2024 - 11.2024
- Marketing Analysis & Strategy: Conducted data analysis on customer shipping behavior and international shipping trends to identify key growth opportunities and inform marketing campaigns.
- Financial Planning & Reporting: Managed financial data related to international shipping operations, optimizing resource allocation and budgeting for marketing campaigns.
- Process Optimization: Provided insights on package scanning efficiency, developing cost-saving measures that reduced processing times and improved operational efficiency.
- Customer Engagement: Supported marketing efforts by analyzing customer feedback and trends, helping shape targeted campaigns aimed at increasing customer satisfaction and brand loyalty.
- Performance Metrics: Developed and presented key performance metrics (KPI) to upper management, tracking marketing and financial goals to ensure alignment with business objectives.
Supply Chain Analyst
Sobeys Inc
09.2022 - 04.2023
- Market Research & Product Strategy: Conducted market research on consumer preferences for packaging, contributing to product positioning and promotional strategies to boost sales and customer satisfaction.
- Financial Tracking & Budgeting: Assisted in the budgeting and financial tracking of marketing campaigns, ensuring that costs stayed within allocated limits while maximizing returns.
- Supply Chain Optimization: Worked closely with supply chain teams to ensure that marketing materials, in-store promotions, and products were aligned with customer demand and inventory levels.
- Data-Driven Campaigns: Analyzed sales and customer behavior data to fine-tune marketing strategies, resulting in optimized product placement and improved sales performance.
- Customer Experience: Developed customer-focused strategies for in-store promotions, improving customer satisfaction scores and brand recognition in local markets.
Security Analyst
Paladin Security Inc.
05.2019 - 09.2020
- Customer Engagement & Communication: Leveraged communication skills to engage with customers in high-pressure situations, ensuring a positive customer experience and trust in brand security.
- Behavioral Insights: Applied behavioral analysis to improve customer interactions and develop more effective marketing messaging for service offerings.
- Community Outreach & Brand Awareness: Organized and managed community outreach events to promote security services, improving brand recognition and expanding customer base.
- Financial Oversight: Supported the budgeting process for marketing and outreach campaigns, ensuring optimal allocation of resources for maximum impact.
Education
Bachelor of Commerce - Finance And Marketing
Saint Mary’s University
Halifax, NS, Canada 09.2016 - 01.2023
Skills
Marketing Tools: Google Analytics, HubSpot, Mailchimp, Hootsuite, SEMrush, Canva, Adobe Creative Suite (Photoshop, Illustrator)
Financial Tools: Microsoft Excel (advanced), QuickBooks, Tableau, Financial Modeling, Budgeting & Forecasting
Data Analysis & Reporting: Google Data Studio, Excel (Pivot Tables, VLOOKUP, advanced formulas)
Project Management Tools: Asana, Trello, Microsoft Office Suite (Excel, Word, PowerPoint)
Customer Relationship Management (CRM): Salesforce, Zoho CRM, Microsoft Dynamics
Core Competencies
- Marketing Strategy: Proven ability to craft data-driven marketing plans that align with business objectives, enhance brand visibility, and maximize customer engagement.
- Financial Analysis & Budgeting: Expertise in budgeting, forecasting, and financial analysis to support marketing investments and optimize return on investment (ROI).
- Market Research & Consumer Insights: Strong skills in identifying consumer trends and market dynamics to inform marketing decisions and optimize product positioning.
- Campaign Management: Experience in executing multi-channel marketing campaigns, from ideation to performance tracking and analysis.
- Customer Relationship Management (CRM): Skilled in leveraging CRM systems to enhance customer engagement, retention, and lifetime value.
- Data Analytics & Reporting: Advanced skills in analyzing financial and marketing data to drive decisions, improve processes, and report on KPIs.
- Project Management: Strong project management abilities to handle multiple marketing and financial tasks, ensuring timely delivery of objectives.
Volunteer Work
- Food Distribution Volunteer (Ramadan 2015-2017): Coordinated food distribution efforts, engaging with the community and managing logistics for smooth operation.
- Animal Rescue Volunteer: Used social media platforms to raise awareness about stray animal rescue efforts, growing adoption rates and expanding outreach.
References
Nicholous M. Deal, MBA, PhD (Candidate), CIM
Lecturer, Sobey School of Business, Saint Mary’s University
Office: 902-420-5157 | Mobile: 902-880-2776
George M.
Senior Product Manager, UPS
Phone: +1 (902) 210-2876
Timeline
Logistics Analyst
UPS Inc.
05.2024 - 11.2024
Supply Chain Analyst
Sobeys Inc
09.2022 - 04.2023
Security Analyst
Paladin Security Inc.
05.2019 - 09.2020
Bachelor of Commerce - Finance And Marketing
Saint Mary’s University
09.2016 - 01.2023
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