FAISAL ALMAYOUF
Riyadh,Saudi Arabia
Summary
I am pursuing a career in Public Relations and Marketing Communications to be growth-oriented and contribute my knowledge and skills to the organization, confident in my abilities to assist in the creation and execution of successful strategic campaigns. I am a dedicated and hands-on professional who lives to deliver quality results.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work history
PR & External Communications
SAL Logistics Services
Riyadh , Saudi Arabia
2024.09 - Current
- Led PR and external communications for the SAL Logistics Zone, a SAR 4 billion national project, overseeing agreements announcements, launch communications, official ceremony execution, and full web presence, achieving nationwide trending status on X in Saudi Arabia and generating 330M+ global media reach.
- Led and managed high-impact campaigns including Towsal, GT Race, and Rally Dakar 2026, overseeing end-to-end campaign coordination, influencer partnerships, and the planning, scheduling, and publishing of social media content to maximize visibility and engagement.
- Led C-level executive visibility and thought leadership, developing talking points, panel and keynote positioning, and supporting international media interviews and cover stories.
- Led media relations for SAL, managing all corporate partnership & agreements announcements, drafting press releases, and driving global media visibility.
- Developed the content scenario for SAL’s collaboration with the Tuwaiq Program (2025), positioning SAL through strong brand storytelling, while managing filming locations and on-ground coordination.
- Produced and distributed daily executive newsletters for leadership and quarterly client newsletters, writing all content and overseeing the design and layout, covering key SAL news, updates, and strategic announcements.
Marketing Media Specialist
Zan Agency
Riyadh, Saudi Arabia
2023.12 - 2024.09
- Tracked key performance indicators to measure the success of campaigns
- Managed social media and communication activities for high-profile government and private sector clients, ensuring consistent brand messaging and public presence.
- Led influencer relations and coordination, establishing the influencer function and managing collaborations with 100+ influencers across multiple campaigns in a short time.
- Delivered media and social coverage for major events, including on-ground event coverage and realtime content publishing.
- Monitored and evaluated campaign performance using KPIs to measure reach, engagement, and impact.
Public Relations Officer trainee
Ways Marketing Solutions
Riyadh, Saudi Arabia
2023.07 - 2023.12
- Participated in the success of the RIYADH-EXPO 2030 project by effectively communicating and managing suppliers for the campaign in Paris and around the world, leading to the success and victory of the Kingdom of Saudi Arabia.
- Organized and coordinated promotional events and successfully launched marketing campaigns in collaboration with the team.
- Project management and work on requests for proposals (RFPs)
Education
Bachelor's degree - Public Relations & Marketing Communication
Imamu Mohammed bin Saud University
Riyadh, Saudi Arabia 2019.08 - 2023.11
Skills
- Strategic Communication
- Media Relations & Press Releases
- Executive & C-Level Communication
- PR & External Communications
- Campaign Planning & Execution
- Media Planning
- Stakeholder Management
- Crisis Communication
- Content Development & Storytelling
- Research & Analysis
- Microsoft Office Suite
- Leadership
Languages
English
Advanced
Arabic
Native
Timeline
PR & External Communications
SAL Logistics Services
2024.09 - Current
Marketing Media Specialist
Zan Agency
2023.12 - 2024.09
Public Relations Officer trainee
Ways Marketing Solutions
2023.07 - 2023.12
Bachelor's degree - Public Relations & Marketing Communication
Imamu Mohammed bin Saud University
2019.08 - 2023.11