Dynamic and results-oriented placement director for general insurance with 15 years + of experience in designing and managing insurance solutions for diverse client portfolios. Proven track record in roadmap creation, project management, and business development and planning. Adept at continuous improvement, strategic partnership relations, and business process reengineering. Skilled in team building & training, goal setting, competitive analysis, and performance reviews. Committed to driving business growth through innovative strategies and effective leadership.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
8
8
Certificate
Work History
Director of Property & Casualty
Willis Towers Watson
Ar Riyadh
02.2025 - Current
General insurance placement and program design.
Client risk assessment and advisory.
Insurer negotiations and relationship management.
Market analysis and benchmarking.
Compliance and regulatory knowledge.
Identified and capitalised on growth opportunities in the market.
Led team to streamline operations by implementing new strategies.
Fostered a positive work environment, increased employee morale.
Implemented operational changes for improved efficiency.
Directed team to deliver high-quality customer service.
Conducted strategic planning sessions to drive corporate objectives.
Head of Business Intelligence
Walaa Cooperative Insurance Co.
Al Khobar
04.2024 - 01.2025
Lead the Business Intelligence department, overseeing the analysis of business performance to identify gaps and opportunities for growth.
Utilize Incorta and BI tools to gather, process, and interpret complex datasets, delivering actionable insights to senior management.
Develop and implement data-driven strategies aimed at enhancing operational efficiency and driving business growth.
Collaborate with cross-functional teams to ensure alignment of BI initiatives with organizational objectives.
Foster a data-centric culture within the organization by training and mentoring team members on BI best practices.
Deputy Head of Corporate Sales
WALAA COOPERATIVE INSURANCE COMPANY
AlKhobar, SAUDI ARABIA
09.2015 - 03.2024
Accomplished business development activities by implementing sales plans, managing 60 staff under 3 corporate regions, and processing R&D sales opportunities.
Achieved sales targets and operational objectives by contributing sales information and recommendations to strategic plans and reviews, preparing and completing action plans, productivity, quality, and customer-service standards.
Lead, motivate, and manage corporate sales team, providing guidance, coaching, and support to ensure to meet their individual and team targets.
Resolving problems, completing sales, identifying trends, determining system improvements, and implementing necessary changes to run operations smoothly.
Established, initiated, and optimized sales strategies based on company targets, product specifications, market data, and budget factors.
Remained responsive to changing targets by preparing monthly, quarterly, and annual sales reports and forecasts.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Country Manager - Brokers
Alinma Tokio Marine
Riyadh, SAUDI ARABIA
06.2014 - 06.2015
Broker Channel Identified key growth opportunities for business through Broker Channel.
Managed day-to-day tactical and long-term strategic activities within business.
Offered feedback to executive-level management on effectiveness of strategies, selling programs, and initiatives.
Served as mentor to junior team members.
Defined strategy and business plan for Broker channel Achieved 100% GWP FY2014 in first 6 months.
Generated new accounts by implementing effective networking and sales strategies.
Identified strategic partnerships and gathered market information to gain competitive advantage.
Business Development Manager
WALAA COOPERATIVE INSURANCE COMPANY
Jeddah, SAUDI ARABIA
01.2010 - 05.2014
Broker Channel Core responsibility for Western Region Brokers relationship Identified, developed, and evaluated marketing strategies based on knowledge of company objectives and market trends.
Worked effectively in heavily cross-functional, fast-paced environment.
Prepared detailed sales forecasts on daily, weekly, and quarterly basis.
Submitted up-to-date activity and production logs to management for review.
Promoted client retention with 80% success ratio through high-quality service.
Identified "bottlenecks" and implemented new and improved processes and policies.
Education
Cert CII - Insurance
Charter Institute of Insurance
London,UK
05.2013
BSc (Honos) - Business & Marketing
BRUNEL UNIVERSITY
London, UK
09.2005 - 06.2007
Skills
Nationwide sales operations
Customer acquisition and retention
Market intelligence
Roadmap creation
Project management
Business development and planning
Continuous improvement
Strategic partnership relations
Business process reengineering
Team building & training
Goal setting
Competitive analysis
Performance reviews
Timeline
Director of Property & Casualty
Willis Towers Watson
02.2025 - Current
Head of Business Intelligence
Walaa Cooperative Insurance Co.
04.2024 - 01.2025
Deputy Head of Corporate Sales
WALAA COOPERATIVE INSURANCE COMPANY
09.2015 - 03.2024
Country Manager - Brokers
Alinma Tokio Marine
06.2014 - 06.2015
Business Development Manager
WALAA COOPERATIVE INSURANCE COMPANY
01.2010 - 05.2014
BSc (Honos) - Business & Marketing
BRUNEL UNIVERSITY
09.2005 - 06.2007
Cert CII - Insurance
Charter Institute of Insurance
Certification
Certified Entrepreneurship Skills Development, Metropolitan school of business and management UK
Certified Problem Solving, International Business Management Institute
Certified Communication Skills, International Business Management Institute
Certified Cyber Security Awareness, Walaa Cooperative Insurance Company
KPIs for Senior Business Managers , Casual Capital - Walaa
ARM 400 Risk in an Evolving World – The Institutes
ETHICS 311 Ethical Decision Making in Risk and Insurance – The Institutes
M-AB 133 Excelling at Account Management – The Institutes
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