Faisal M. Qassim

• Deliver yearly business plan, departmental transformation and skill matrix
• Develop brand guideline & control brand reputations
• Develop & Operate company new website
• Develop & Operate company internal portal
• Identify and work on new revenue streams
• GTM Strategy
• Manage all SANS digital channels
• Acting Manager for Internal Communication & PR
• Costing, Planning & Executing all company external events
• Collaborated with Business Development to influence critical business growth outcomes.
• Monitored campaign success, adapting strategy as needed to ensure business benefits were consistently delivered on time and to budget.
• Conducted market research to rationalize category and segment opportunities.
• Increase Brand Health Index locally & Internationally

• Transformation Project - Strategic partnership pillar
• Implement & Developing CRM system
• Customer Portal
• Leadership dashboard
• Process mapping & gap analysis
• Customer satisfaction index
• Customer insight
• Data analysis

• PR Yearly Plan & Budget
• Costing & ROI
• Internal & External Events
• Reach/Impact Activity Analysis
• Communication activities
• Brand Activation (Outdoor – Indoor)
• Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.

• Market Research
• Campaign Execution
• External Events
• Product Brand Development
• Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.

Channel Marketing (KDR, In-Direct KDR, Retail Market – Sales Supporting)

• Promoters training programs / Increase awareness – push Sales
• POSM – in Store branding – Voucher Activities
• Retail Incentives
• Channel Programs / Wholesale Incentives
• Planning & Costing
• Market Visits

Campaign & Activation (Labor Camps, Malls, Universities, Events)

• Stock Clearance/ Labor Camp Axiom Cash Van
• WOM – Awareness in Universities
• Planning & Costing

Launching Campaigns (Different Models: High End – Mid End – Low End)

• ATL / BTL Campaigns

(Creative Content – Online Campaigns – CRM)

• Digital marketing campaign
• Increased customer engagement through social media.
• Maintained company's social media presence by posting messages, answering posts and monitoring responses.
• Developed social media calendar, website updates.

• Identified plans and resources required to meet project goals and objectives.
• Managed projects from procurement to commission.
• Developed and initiated projects, managed costs, and monitored performance.
• Achieved project deadlines by coordinating with contractors to manage performance.
• Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
• Oversaw high profile projects for by planning, designing, and scheduling phases.

• Making all the documents required for the project (invoices – permissions government approvals)
• Making weekly reports for the client
• Making the final presentation for the client
• Hiring supervisors and hiring promoters
• Training supervisors and promoters
• Monitoring the execution
• Ameliorating the quality
• Client Servicing
• Costing & Campaign planning
• Execution plan
• Analysis