
Accomplished professional with expertise in direct delivery implementation and modern trade management, fostering strong relationships with key customers to ensure premium displays remain visible and assets are optimised. Demonstrates proficiency in wholesale operations by expanding product offerings and increasing SKU sales. Skilled in catering and outside route handling, enhancing distribution networks and exploring new territories. Adept at customer acquisition strategies through business development agreements and seasonal contracts, achieving significant business growth. Committed to staff development through comprehensive on-the-job training in safety and sales practices.