Fareeduddin Babar
Jeddah
Summary
Performance driven professional with enriched experience in performance reporting, enable business partners with end-to-end market and sales insights to grow business, anticipate and capture opportunities, mitigate risks, plan with the highest possible accuracy, assess performance fast and with high quality.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Manager - Business Operations
Meamar Gulf Trading
04.2024 - Current
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Reviewed company's strategic plans and developed departmental goals and standards to support vision.
- Implemented escalation procedures to effectively handle time-sensitive issues.
- Trained new hires, providing information, and insight into corporate policies and procedures.
- Developing and Implementing business strategies that align with the company's goals and objectives.
- Oversee the planning, implementation, and tracking of all projects from beginning to end
Lead negotiations with clients on current and upcoming project and secure contracts, resolve issues, and foster long-term relationships. - Serve as a point of contact for clients, addressing their needs and concerns, and ensuring client satisfaction.
- Analyze, and manage monthly (P&L) to monitor and ensure profitability
- Streamline operations and improve processes to increase efficiency and productivity.
- Ensure that the right resources (personnel, equipment, materials) are available to complete projects on time and within budget.
- Implement quality control processes to maintain high standards of production.
- Manage relationships with suppliers and negotiate contracts to ensure cost-effective procurement of materials and services.
- Develop and manage budgets, monitor expenses, and implement cost-saving measures.
- Lead, motivate, and develop the operations team to achieve high levels of performance.
- Identify training needs and organize training sessions for staff to enhance their skills and productivity.
- Ensure that projects are delivered to clients on time, within scope, and to the agreed quality standards.
- Ensure that the company complies with all relevant laws, regulations, and industry standards.
- Stay abreast of industry trends and technological advancements to keep the company competitive.
- Facilitate effective communication within the operations team and across the organization.
- Establish and monitor key performance indicators to gauge operational performance.
- Use performance data to identify areas for improvement and implement changes accordingly.
Business Intelligence - Turkey, Middle East
Sanofi - Opella, Consumer Healthcare
10.2021 - 03.2024
- Gather data from multiple sources, including databases, spreadsheets, and external systems across TME.
- Conduct ad-hoc analysis to answer specific business questions and provide actionable insights.
- Develop reports, dashboards, and data visualizations to communicate insights effectively.
- Design and maintain BI tools and platforms to facilitate self-service analytics.
- Collaborate with stakeholders to understand business requirements and objectives.
- Translate data findings into meaningful recommendations and strategic insights
- Oversee market growth forecasts and develop scenario assessment models.
- Monitor key performance indicators and metrics to track business performance.
- Establish cross functional performance review process to identify key factors influencing business results.
- Identify areas for improvement and optimization based on data analysis.
- Establish and maintain data governance policies and procedures
- Manage external research agencies for project execution.(IQVIA)
Trade & Shopper Marketing Analyst - Middle East
Sanofi, Consumer Healthcare
08.2019 - 10.2021
- Formulating in-store activation plans and executing sell-out activities in the close collaboration with marketing and sales teams.
- Define and formulate observations and recommendations for new activities through analysis of sales data and monitoring and evaluating the effectiveness of trade marketing initiatives and campaigns by tracking key performance indicators (KPIs) such as offtake, numeric and market share.
- Managing budgets allocated for trade marketing activities, ensuring cost-effectiveness and efficient resource allocation.
- Creating comprehensive excel reports and presentations to communicate findings, insights, and recommendations to stakeholders in extracted from QlikView.
Business Analyst - Middle East
Sanofi, Consumer Healthcare
09.2017 - 08.2019
- Analyze relevant data and generate dynamic dashboards and presentations that provide actionable insights and identify growth opportunities.
- Responsible for processes of reporting Sales, Stocks and Marketing spent.
- Track and monitor of new products; projections, timely implementation, planning, and business impact measurement
- Analyzing and interpreting market with brand and segment dynamics to identify and recommend business opportunities and evaluate outcome of marketing decisions.
- Collaborated with stakeholders to identify business needs and manage monthly Forecast meetings, stock management and GTN planning to smoothen sell in processes to deliver business objectives.
- Developed and implemented data governance policies and procedures.
- Working closely with external research agencies to derive meaningful insights, identify patterns, trends, and correlations that can be crucial for decision-making.
- Generated ad-hoc reports to evaluate specific business requirements.
Information Analyst
British American Tobacco
03.2016 - 08.2017
- Prepared reports by collecting, analyzing, and summarizing the data
- Generated standard and custom reports to provide insights into business performance.
- Managed retail audit data to run category analysis to provide insights on market category dynamics, competition, and uncovering potential opportunities.
- Prepare KSA sales forecast based on evaluation of historical trends and changing market dynamics for implementing sales strategies across target segment.
- Generated standard and custom reports to provide insights into business performance on daily, weekly, and monthly basis.
- Maintain efficient flow of information and updating teams on related matters with new changes and amendments.
Trade Marketing Executive
British American Tobacco
09.2008 - 03.2016
- Managed and monitored of trade promotion and initiatives execution.
- Developed various retail marketing campaigns designed to increase awareness and generate demand.
- Evaluated consumer preferences using qualitative and quantitative market research on parameters like share and volume growth, quality & quantity of activations.
- Developed various surveys and trackers to capture consumer and customer insights to drive brand performance.
- Interacted with sales team for effective implementation of brand plans.
- Identified appropriate marketing channels and target customers for campaigns.
- Training and performance development of merchandisers & promoters
- Negotiating and contracting with front liner for hotspot of product visibility in outlet
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
Account Executive
Direct Marketing Services
08.2007 - 08.2008
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Managed all direct marketing activities such as SMS, fulfillments, database, loyalty program and call centers for clients throughout KSA, prepare project briefs, quotations, and process cycles to ensure timely execution of all projects.
Education
Post Graduation - Business Administration
Heriot Watt
United Kingdom04-2008
Skills
- Analytical
- Communication
- Leadership
- Project Management
- Problem Solving
- Teamwork
Accomplishments
Certificate of Recognition June 2021
Awarded for building Operational Dashboard.
Landscape project for retailer in KSA British American Tobacco July 2013
In completing the landscape project for retailers in the KSA, our team has achieved a remarkable milestone marked by collaboration and dedication.
Brand Launch in test market British American Tobacco March 2014
Played a pivotal role throughout the entire launch, demonstrating exceptional commitment and attention to detail.
Certification
Performance Coaching mynditude January 2012
Winning Digital Consumer Connections Global Mex October 2021
Agile Mindset Circus Street October 2022
Data Analysis Rice University February 2023
Languages
English
Advanced (C1)
Arabic
Advanced (C1)
Urdu
Advanced (C1)
Software
Power BI
Think cell
Excel, PowerPoint & Word
Timeline
Manager - Business Operations
Meamar Gulf Trading
04.2024 - Current
Business Intelligence - Turkey, Middle East
Sanofi - Opella, Consumer Healthcare
10.2021 - 03.2024
Trade & Shopper Marketing Analyst - Middle East
Sanofi, Consumer Healthcare
08.2019 - 10.2021
Business Analyst - Middle East
Sanofi, Consumer Healthcare
09.2017 - 08.2019
Information Analyst
British American Tobacco
03.2016 - 08.2017
Trade Marketing Executive
British American Tobacco
09.2008 - 03.2016
Account Executive
Direct Marketing Services
08.2007 - 08.2008
Post Graduation - Business Administration
Heriot Watt
Similar Profiles
Mennaallah HassanMennaallah Hassan
Property Consultant at Meamar MakkahProperty Consultant at Meamar Makkah
Mohammadrahil ThakorMohammadrahil Thakor
Safety Officer at Gulf Spic General Trading and Contracting Company W.L.LSafety Officer at Gulf Spic General Trading and Contracting Company W.L.L
Muhammad Usman AshrafMuhammad Usman Ashraf
Driver at Gulf General TradingDriver at Gulf General Trading