Fareeduddin Babar
Jeddah
Summary
Experienced business professional with over 16 years in FMCG, healthcare, and marketing services across Saudi Arabia. Expertise spans business intelligence, sales analytics, trade marketing optimization, and CRM implementation to drive operational efficiency and profitability. Proven leader in strategic planning, stakeholder management, and cross-functional collaboration to enhance market performance.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Business Manager
Mega Productions
04.2024 - Current
- Streamlined business operations and resource allocation, improving overall efficiency and reducing operational costs by 15%.
- Prepared and managed budgets and financial forecasts, contributing to a 10% increase in profitability.
- Initiated marketing initiatives including website development, social media campaigns and SEO optimization, resulting in 20% growth in web traffic and 10% increase in social media engagement.
- Analyzed website analytics, social media performance, and campaign responses, boosting marketing ROI by 15% and improving lead conversion rates by 10%.
- Built and maintained strong relationships with clients, partners, and vendors, increasing client retention and satisfaction by 25%.
- Implemented a CRM system for the sales team, streamlining lead tracking and improving sales efficiency.
- Ensured full compliance with company policies and industry regulations, mitigating risks and maintaining operational integrity.
Zone Business Analysis & Intelligence - TME
Sanofi Consumer Healthcare
10.2021 - 03.2024
- Standardized and consolidated monthly sales data across 9 TME countries, enabling accurate reporting and insights.
- Analyzed SISO metrics and prepared detailed performance reports by zone, country, product, and account, tracking achievement vs. forecast and budget.
- Conducted competitive and market analysis to evaluate brand performance, market share, and channel contribution across the TME zone.
- Developed and automated Power BI dashboards and zone-level performance presentations, improving reporting efficiency and management decision-making.
- Monitored sales team performance, analyzing target achievement, account management effectiveness, growth vs. competition (market growth, EVO index), and calculated KPIs such for commissions.
- Managed agent-level inventory, resolving stock issues and supporting supply chain planning and IBP processes.
- Executed competitive pricing analysis and optimized market strategy
- Created offtake trackers for Turkey, UAE, and KSA, enhancing stock coverage visibility and market
understanding.
Trade & Shopper Marketing Analyst - ME
Sanofi Consumer Healthcare
09.2017 - 10.2021
- Delivered detailed analysis of shopper behavior, channel performance, and in-store execution
effectiveness. - Developed and implemented category management frameworks and merchandising guidelines for
retail channels, optimizing shelf placement and POSM effectiveness. - Developed tracking tools and dashboards to monitor sell-out, pricing, and promotional activity.
- Conducted ROI assessments of trade marketing activations, optimizing investment decisions.
INFORMATION ANALYST
British American Tobacco - Jeddah
03.2016 - 08.2017
TRADE MARKETING EXECUTIVE
British American Tobacco - Jeddah
09.2008 - 03.2016
ACCOUNT EXECUTIVE
Direct Marketing Services - Jeddah
08.2007 - 08.2008
Education
Postgraduate - Business Administration
Heriot-Watt University
United Kingdom04-2008
Skills
- Microsoft Office Applications
- Project Management
- Analytical
- Strategy Development
- Client & Customer Management
- Leadership
- CRM Optimization
- Operations Management
- Communication & Interpersonal
- P&L Management
- Data Management
Accomplishments
- Certificate of Recognition for building an operational Dashboard at Sanofi.
- Growth Academy (BAT internal individual development program)
- Rewarded for managing the project of Media Census Landscape in western region at BAT
Certification
- Agile Mindset
- Performance Coaching
- Marketing Excellence
Languages
Urdu
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Arabic
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Timeline
Business Manager
Mega Productions
04.2024 - Current
Zone Business Analysis & Intelligence - TME
Sanofi Consumer Healthcare
10.2021 - 03.2024
Trade & Shopper Marketing Analyst - ME
Sanofi Consumer Healthcare
09.2017 - 10.2021
INFORMATION ANALYST
British American Tobacco - Jeddah
03.2016 - 08.2017
TRADE MARKETING EXECUTIVE
British American Tobacco - Jeddah
09.2008 - 03.2016
ACCOUNT EXECUTIVE
Direct Marketing Services - Jeddah
08.2007 - 08.2008
Postgraduate - Business Administration
Heriot-Watt University
References
Reference available upon request
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