Fares Jannadi
Marketing Specialist
Riyadh
Summary
Dynamic Marketing Specialist with 4 years of experience in creating and executing impactful branding and marketing strategies across digital channels. Proven ability to develop and manage campaigns that captivate audiences, drive engagement, and elevate brand visibility. Adept at collaborating with cross-functional teams and external agencies to deliver consistent, high-quality messaging in fast-paced environments. Fluent in Arabic and English, with deep knowledge of the Saudi market and a passion for shaping the future of air travel. Eager to contribute to Riyadh Air’s vision of transforming Saudi Arabia into a global aviation hub.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Marketing Account Developer
Golf Saudi
Riyadh, Saudi Arabia
11.2022 - Current
- Developed and executed integrated branding campaigns, resulting in a 1842% increase in LinkedIn page visits and a doubling of ticket sales for major golf tournaments.
- Spearheaded the "Ask Golf Saudi" Instagram campaign, consistently attracting over 450 views per story, significantly boosting audience engagement and brand visibility across digital platforms.
- Led the creation and implementation of the 2023 Marketing Strategy, aligning all consumer touchpoints with Golf Saudi’s business objectives and market trends.
- Conducted comprehensive market research to uncover new partnership opportunities, leading to successful collaborations and enhanced brand visibility, including the creation of MOUs with prestigious golf clubs and sports federations across Saudi Arabia.
- Created and executed social media strategies for Golf Saudi, Saudi Golf Federation (SGF), and Arab Golf Federation (AGF), managing the social media presence and on-site brand experiences at golf tournaments, ensuring consistent messaging and high-quality engagements.
- Directed and executed marketing strategies for tournaments, overseeing all aspects from planning to execution (Pan Arab, Saudi Open, ATS Riyadh, and National team player training camp).
- Independently and in collaboration with internal teams, produced detailed reports offering strategic insights and actionable recommendations.
Landor & Fitch
Client Services Executive
Dubai, United Arab Emirates
01.2022 - 11.2022
- Played a pivotal role in the naming and logo design for iconic Saudi brands, including NEOM, Alinma Bank, MOS, and Riyadh Air, ensuring alignment with strategic brand identity and objectives.
- Coordinated and facilitated workshops with key clients such as NEOM and Saudia Airlines, fostering collaboration and driving the success of strategic initiatives.
- Executed strategic audits for a leading brand planning to enter the Saudi market, providing in-depth insights that shaped effective market entry strategies.
- Developed and implemented social listening frameworks for city branding projects, establishing key benchmarks that informed future brand initiatives.
- Conducted outbound research to identify potential clients in both public and private sectors, focusing on brands needing transformative brand or design solutions.
- Moderated focus groups, extracting valuable consumer insights that drove design and strategy decisions across multiple high-impact projects.
- Analyzed project deliverables and compiled detailed reports on a weekly, monthly, and annual basis, offering critical insights into project status and alignment with overall objectives.
- Engaged in the Landor & Fitch Client Services Training Summit, collaborating with international teams from Dubai, Milan, and Istanbul to elevate client service excellence.
Brand Marketing Intern
Landor & Fitch
Dubai, United Arab Emirates
06.2021 - 01.2022
- Assisted in the development and execution of branding strategies for 4 key clients, gaining hands-on experience in a fast-paced, multicultural environment.
- Supported in market research and analysis efforts, providing valuable insights that informed the planning and execution of over 4 projects.
Marekting Intern
Ministry of Investment
Riyadh, Saudi Arabia
05.2019 - 06.2019
- Assisted in the development of visual identities for Saudi Arabia’s 9 key sectors, as part of the Ministry of Investment’s branding initiative.
Education
Bachelor of Science - Marketing
Prince Sultan University
Riyadh, Saudi Arabia 01.2015 - 12.2021
Skills
- Integrated Marketing Campaigns
- Brand Development & Management
- Cross-Functional Collaboration
- Creative Strategy
- Market Research & Analysis
- Project Management
Timeline
Marketing Account Developer
Golf Saudi
11.2022 - Current
Landor & Fitch
Client Services Executive
01.2022 - 11.2022
Brand Marketing Intern
Landor & Fitch
06.2021 - 01.2022
Marekting Intern
Ministry of Investment
05.2019 - 06.2019
Bachelor of Science - Marketing
Prince Sultan University
01.2015 - 12.2021
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