Fares Nacer
Riyadh
Summary
Dynamic Marketing Manager with over 8 years of experience in digital marketing and campaign management in diverse environments. Proven expertise in designing high-impact marketing campaigns, optimizing budgets for maximum ROI, and analyzing performance metrics to drive strategic decisions. Successfully managed marketing initiatives that increased client conversion rates by over 30%. Eager to leverage marketing and communications skills and a keen understanding of services and sport industry to deliver exceptional results for prospective employers.
Overview
8
8
years of professional experience
Work History
Marketing Manager (Contract Project)
UZABILITY
10.2024 - Current
- Designed, executed, and optimized multi-channel communication plans and campaigns, leveraging performance analytics for continuous, data-driven improvements.
- Managed cross-functional teams—including designers, filmmakers, and copywriters—to deliver high-quality, on-brand work aligned with client expectations and deadlines.
- Oversaw marketing budgets, strategically allocating spend and utilizing analytics to maximize ROI and minimize costs through precise targeting and bid management.
- Ensured efficient resource allocation across content creation, paid advertising, social media, influencer partnerships, and performance tracking.
- Monitored and evaluated performance to assess effectiveness and ROI, consistently refining strategies to achieve marketing objectives of the client.
- Dedicated to Ministry of Cluture
Senior Marketing Officer | Marketing Manager
Armah Sport
10.2022 - 10.2024
- Delivered high-impact marketing campaigns across online and offline channels, driving brand visibility and engagement.
- Spearheaded strategic partnerships with sports industry players, such as: Newcastle FC and Move Hospital, enhancing brand credibility and expanding market reach.
- Optimized campaign performance, achieving measurable improvements in ROI and key KPIs through continuous analysis and data-driven decision-making.
- Built and maintained strong relationships with media partners, ensuring seamless campaign execution and increased media exposure.
- Leveraged tools such as Google Analytics and Lucidya to deliver actionable performance and sentiment analysis, enabling informed strategic decisions.
Senior Marketing Officer
Beeto App
05.2021 - 10.2022
- Developed and implemented multi-channel advertising strategies on platforms including Online and Offline channels.
- Monitored and analyzed campaign data, applying real-time optimizations which enhanced key performance indicators such as CTR and conversions.
- Teamed up with design teams to produce engaging ad copy, video scripts, and visuals that align with campaign goals.
- Utilized tools like Google Analytics and Appsflyer to track and analyze campaign performance effectively.
- Initiated and executed a strategic partnership phase in the sports sector, successfully onboarding 15 clubs to Beeto in collaboration with the Saudi Pro League (SPL).
Marketing Strategist
Vitamin | Marketing Agency
01.2020 - 05.2021
- Construct and execute integrated media plans for agency clients.
- Generate social media sentiment analysis reports for clients including Future Investment Initiative (FII), Ministry of Health, Salamtak Program.
- Implement media campaign strategies across media platforms such as Social Media, Influencer, Newspaper, Tv channels, Radio, OOH.
- Negotiate and oversee contracts with third-party partners, ensuring legal compliance and refining terms to enhance performance and achieve mutually beneficial outcomes.
Marketing Specialist | Account Manager
Amaz | Marketing Agency
08.2017 - 12.2019
- Create and optimize conversion campaigns on platforms including Facebook, Instagram, Google AdWords, Snapchat, Twitter, and TikTok.
- Act as the main point of contact between the agency and key clients in digital campaigns projects.
- Analyze digital data to elevate conversion rates using Google Analytics.
- Develop weekly campaign reports to monitor performance.
- Design and implement direct email marketing campaigns.
- Oversaw daily project updates and internal communications to ensure smooth workflows and timely deliveries.
Education
Master Degree - Marketing and Communications
University of Algeria
05.2017
Bachelor Degree - Marketing and Communications
University of Algeria
06.2014
Skills
- Project Management
- Marketing Strategy and Planning
- Social Media Advertising
- Data Analysis
- Campaign Management
- Relationship Management
- Sports Experience
- Branding
- Advertising
- Leadership
- Communication
- Digital Marketing
- Content Creation
- Creative Thinking
- Agency Experience
- Customer relationship management (CRM)
LANGUAGES
Arabic (Native)
English (Fluent)
French (Fluent)
Timeline
Marketing Manager (Contract Project)
UZABILITY
10.2024 - Current
Senior Marketing Officer | Marketing Manager
Armah Sport
10.2022 - 10.2024
Senior Marketing Officer
Beeto App
05.2021 - 10.2022
Marketing Strategist
Vitamin | Marketing Agency
01.2020 - 05.2021
Marketing Specialist | Account Manager
Amaz | Marketing Agency
08.2017 - 12.2019
Master Degree - Marketing and Communications
University of Algeria
Bachelor Degree - Marketing and Communications
University of Algeria
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