Faris Abdallah Al Moalmi
Strategy & Business Development
Riyadh,Riyadh Region
Summary
Natural leader who operates for the benefit of the cause. Experienced in driving great team successes by coaching and motivating team members to increase operational efficiency, and customer satisfaction. Excellent interpersonal skills, ability to work well with others, in both supervisory and support staff roles.
Overview
20
20
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
Work History
Director of Transformation Management
Kafalah Loan Guarantee Program
Riyadh, Riyadh
03.2020 - Current
- Developed and cascaded the strategy for the organization applying the Balanced Scorecard methodology
- Created the Project Management Office for the organization, setting project management standards and methodology
- Led cross functional projects to increase automation in the organization in collaboration with consultants and vendors
- Represented the organization in several strategic committees across government entities including the SME Bank
- Activated the adoption of a KPI tracking system from inception.
Acting Director of PR & Communmication
Kafalah Loan Guarantee Program
Riyadh, Riyadh
07.2021 - 02.2022
- Organized and setup the unit to operate as a MARCOM function rather than a PR function.
- Empowered and developed the staff in the unit by clarifying responsibilities and building a team environment.
- Set up the draft policies and procedures for the department.
- Set up and led a customer journey workshop with all financing institutions in Saudi.
- Set up and led the Quarterly Success Partners event hosting all financing institutions to discuss achievements and ways for cooperation.
Acting Risk Director
Kafalah Loan Guarantee Program
Riyadh, Riyadh
05.2020 - 07.2021
- Established the key processes and objectives for the department, organizing staff and responsibilities.
- Activated the operational risk responsibilities, setting the guidelines for operations, and working with the departments to review risks.
- Prepared and presented the periodic review with the Risk and Investment Committee and the Executive Committee.
- Set up the role of the risk function in the product development, and enabled the team to review and recommend changes to proposed and existing products.
- Set up the the review criteria of financing institutions from a risk perspective.
Advisor to VP of Strategy & Planning
Saudi Commission For Tourism And Heritage
Riyadh, Riyadh
09.2019 - 11.2019
- Developed the Strategic Partnership Framework for the entity highlighting the roles and responsibility of each part of the Tourism body
- Developed the operating model for strategic partnerships operations under the regulator part of the body
- Led two events announcing the strategy to the local eco system partners, and to the staff of the organization
- Researched, profiled, and recommended companies for SCTH to engage with based on the priorities
- Led discussions with major accommodation providers about the roles and nature of cooperation between SCTH and the private sector
- Established key relations with government entities to ensure alignment and concentrate the work and capitalize on each entity's strengths
Director Strategy & Planning
Quality Of Life Program - A Vision 2030 Program
Riyadh, Riyadh Region
09.2018 - 08.2019
- Developed the governance framework, and charter for the Program’s Preparatory Committee
- Spearheaded the efforts of organizing the 11th Program Committee Meeting managing inputs from all relevant departments as well as consultants
- Led the development of the regional engagements strategy with members of the Strategy team
- Represented the Program in multiple regional engagement with the Princes of the Provinces and the leadership team
- Supported the Delivery Unit team in aligning with the different entities executing the program initiatives
- Led the policies and procedures development efforts for the Strategy department
- Managed consultant engagements in multiple projects including the Program’s Committee Charter and Governance Framework, The Creativity & Innovation Department mandate, The Program’s Reporting Framework
- Appointed as the Treasurer of the Preparatory Committee by appointment of the Program’s Committee
- Ran the Vision/ Mission workshops for the program involving cross sectional representative of the departments
Strategy & Marketing Director
Al Yusr Leasing & Financing
Riyadh, Riyadh Region
12.2016 - 07.2018
- Led the development of the Balanced Scorecard strategy & performance measurement at the company
- Ran multiple KPI and Balanced Scorecard workshops across the organization
- Managed the review of the 5-year business plan & strategy with the external consultants
- Commissioned a market research initiative to guide the development of future strategy
- Set up the strategy office, organizing strategic projects under one area
- Offered expertise and leadership to improve marketing and advertising initiatives
- Targeted growth opportunities throughout service offerings and business model
Marketing Director
Al Yusr Leasing & Financing
Riyadh, Riyadh Region
04.2015 - 12.2016
- Launched 6 campaigns generating over 60,000 leads through various digital and traditional channels
- Wrote the procedures for the marketing department, including campaigning briefs to ensure full picture view and attain desired ROI
- Set the strategic objectives for the marketing department and its evolution in the firm
- Led the review meeting with SAMA
- Set up the foundation for new products to be introduced, and completed analyzing and recommending two new products
- Led the employee engagement survey, launching it in a span of 1 month with 65% response rate
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
CEO
SINTSYS
Jeddah, Makkah Region
01.2011 - 04.2015
- Formulated the company’s strategic direction and objective ensuring annual growth increasing YOY sales since inception
- Developed the company’s operational procedures
- Managed the company’s corporate image, starting with the re-imagining of the corporate identity, and managing the company’s presence in the market
- Identified, negotiated, and secured numerous international partnership and affiliations, introducing unique products and services
- Secured anchor clients through personal engagements with executives and decision makers
- Led the company’s participation in international events and exhibitions, cultivating international relationships, and cementing the company’s local image
Managing Director
Dar Al Mouallimi Consulting
Jeddah, Makkah Region
02.2010 - 12.2011
- Reactivated the consulting office, starting with re crafting the mission, vision, and setting goals
- Surveyed the local market, identifying undeserved opportunity areas
- Spearheaded business development at the local and international level, introducing Dar’s offering and services
- Developed partnerships locally, and globally to further enhance the offerings of the firm
VP, Country Head
HBG Holdings Ltd.
Jeddah, Makkah Region
09.2008 - 02.2010
- Established the Saudi office, facilitating the legal and regulatory requirements
- Set the local office’s strategy and objectives in alignment with the firm’s general objectives
- Managed strategic, financial, and administrative activities in Saudi Arabia
- Identified, sourced, and qualified investment opportunities
Product Manager Intern
HireRight
Irvine, CA
08.2007 - 09.2007
- Conducted an end-to-end review of an existing product, providing recommendations to revamp it to increase its profitability to the firm, and utility to the customer
- Proposed a new project based on researching the market, identifying the opportunity and submitting a proposal with a high level ROI for the project
Manager Brokerage Products Development
SABB
Riyadh
01.2006 - 09.2006
- Created monthly dashboard reports on the brokerage department performance
- Managed online brokerage channel generating average monthly revenues of $ 6.5M
- Launched the phone share trading unit, generating average monthly revenue of $370K at the time Researched competition and bench-marked brokerage services offerings against key rivals to determine relative strengths and weaknesses to be used in setting strategy
- Drafted the brokerage requirements of the Functional Specifications Document and evaluated vendor’s offers for an enhanced Brokerage Management System.
Manager Direct Banking Development
SABB
Riyadh, Riyadh Region
01.2004 - 12.2005
- Led a team creating an online trading system for local equities and delivered in a year
- Co-managed a project introducing the first IPO subscription system over an ATM network in KSA
- Conducted a 6-sigma review of credit card issuance cycle as part of a cross functional team
- Coordinated and co-managed the redesign of SABB’s website, communicating with the various departments, senior management, and the external vendor
Personal Financial Planning Officer
SABB
Riyadh
04.2003 - 12.2003
Software Sales Specialist
Saudi Business Machines
Riyadh
04.2001 - 03.2002
Education
MBA - Finance, Entrepreneurship
University Of California, Irvine, The Paul Merage
Irvine, CA 09.2006 - 06.2008
Bachelor of Science - Computer Information Systems
The University Of Tampa
Tampa, FL 01.1994 - 08.2000
Skills
Analytical skills
undefinedCertification
Creating Breakthrough Strategies - Columbia Business School
Timeline
Creating Breakthrough Strategies - Columbia Business School
11-2021
Acting Director of PR & Communmication
Kafalah Loan Guarantee Program
07.2021 - 02.2022
Leading Digital Business Transformation Certificate - IMD
11-2020
Acting Risk Director
Kafalah Loan Guarantee Program
05.2020 - 07.2021
Certificate of Completion of ISO 31000 Training - Udemy
05-2020
Director of Transformation Management
Kafalah Loan Guarantee Program
03.2020 - Current
Advisor to VP of Strategy & Planning
Saudi Commission For Tourism And Heritage
09.2019 - 11.2019
Director Strategy & Planning
Quality Of Life Program - A Vision 2030 Program
09.2018 - 08.2019
Strategy & Marketing Director
Al Yusr Leasing & Financing
12.2016 - 07.2018
Marketing Director
Al Yusr Leasing & Financing
04.2015 - 12.2016
CEO
SINTSYS
01.2011 - 04.2015
Managing Director
Dar Al Mouallimi Consulting
02.2010 - 12.2011
VP, Country Head
HBG Holdings Ltd.
09.2008 - 02.2010
Product Manager Intern
HireRight
08.2007 - 09.2007
MBA - Finance, Entrepreneurship
University Of California, Irvine, The Paul Merage
09.2006 - 06.2008
Manager Brokerage Products Development
SABB
01.2006 - 09.2006
Manager Direct Banking Development
SABB
01.2004 - 12.2005
Personal Financial Planning Officer
SABB
04.2003 - 12.2003
Software Sales Specialist
Saudi Business Machines
04.2001 - 03.2002
Bachelor of Science - Computer Information Systems
The University Of Tampa
01.1994 - 08.2000
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