Fatima Nofal
Jeddah,SA
Summary
Experienced trade marketer with +4 years in FMCG, working on driving brand visibility, Sales growth and maintain the country's P&L by controlling the budget & executing the right strategies across retailers and distribution channels. Skilled in developing the Market analysis outcomes and shift it into an efficent trade strategy which align with the business objectives. I aim to deliver a healthy NRG by maximizing the ROI & leveraging the trade opportunities to support enhancing the Brand presence in the Market.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Customer & Trade Marketing-KSA Lead
Lipton teas and infusions
01.2024 - Current
- Lead the planning & execution of the country trade strategy.
- Maintaining the Country's P&L to drive a positive TO.
- Trade activities operation and measure the impact across GT&MT Channels.
- Manage and monitor the Brand & Marketing and trade spend budget.
- Track on shelf metrics and market/competition trends.
- Planning and forecasting-suggesting the right promo-price mix & highlight the gaps.
- Handle Distributor relations in term of plan execution, in market sales and financial claims submission for smooth S&OP.
- Leading the Brand NPD's and product innovations in KSA.
Trade Marketing Executive
Tamer Group-Wella Koleston Retail
03.2022 - 01.2024
- Acknowledgment of each Category -Competition in Market of each channel/Price indexing tracking on quarterly basis
- NPDs presentations and listing tracking until Kick off
- Planogram implementation of each channel
- Business Review updates n Monthly Basis
- Prepare Promo Plan Strategy on Quarterly Basis (High/OFF Season)
- Prepare the POSM Execution Plan for Full Year
- ATL-BTL Activity Tracking of Competitors
- Prepare the Weekly in Market promotion Tracker
- Track Excess stock-Low shelf life stock of all categories
- Financial Spending tracker on Monthly basis includes (Sell in, Sell out, Listing budgets, Displays, BDAs, Social Media Investments)
Trade Marketing Managment Trainee
IFFCO GROUP-Personal Care
06.2021 - 03.2022
- Price index Market research for all competition of each Category on quarterly basis
- Managing the budget of the Brand including the Sell in/Sell out budget beside the trade marketing investments and all additional investments as per the Brand guidlines
- Revise the Forecast on Monthly basis and maintain the level of the Forecast accuracy
- Promo Plan Creation for each Channel on monthly Basis
- Brand Induction For Commercial team to secure delivering the desired message to the end-consumer
- Drop shipping Sales coordination.
Internship
Jeddah Chamber
03.2018 - 11.2018
- Creating Database and procedures to be used for the Invitation process of all the National/International occasions
- Communicating all the requirements of the occasions to the respective department/assigned Employee.
Education
Bachelor Degree in Business Administartion -
King Abdulaziz University
09.2015 - 01.2020
Skills
- Excellent PowerPoint and Excel Skills
- Planning and Forecasting
- Communication Skills
- Presentations Skills
- Marketing and Social Media Exposure
- Brand Induction Strategy and Plans Execution
- Leading Marketing Campaigns
- Budget monitoring
Certification
- Strategic Planning, 04/2022, Riyadah Institute
- Fundamentals of Six Sigma, 02/2022, Alison
- E-Commerce, 10/2021, Riyadah Institute
- Account Managment, 06/2021, Riyadah Institute
- Problem Solving in Workplace, 03/2021, HRSD.GOV
- Entrepreneurship and Marketing, 11/2020, Social Development Bank
- Financial Accounting for Enterprises, 06/2020, NCB
- Fundamentals of Digital Marketing, 03/2020, Google
Timeline
Customer & Trade Marketing-KSA Lead
Lipton teas and infusions
01.2024 - Current
Trade Marketing Executive
Tamer Group-Wella Koleston Retail
03.2022 - 01.2024
Trade Marketing Managment Trainee
IFFCO GROUP-Personal Care
06.2021 - 03.2022
Internship
Jeddah Chamber
03.2018 - 11.2018
Bachelor Degree in Business Administartion -
King Abdulaziz University
09.2015 - 01.2020
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