FAWAZ ATAALLAH
Riyadh
Summary
Experienced sales and management professional with a successful history of boosting revenue and overseeing top-performing teams in various industries. Proficient in strategic sales planning, market analysis, and customer relationship management. Recognized for collaborative leadership, adaptability, and achieving tangible business outcomes. Seeking opportunities across all sectors, with a talent for quickly grasping industry nuances and customizing sales approaches. Skilled in team development and streamlining processes to meet changing market demands.
Overview
14
14
years of professional experience
Work History
Project Sales Department Manager
Sedra Information Technology Co
06.2024 - Current
- Leading the project sales department to drive strategic growth across technology and infrastructure sectors.
- Responsible for managing the full project sales lifecycle — from client acquisition and technical proposal preparation to contract negotiation and delivery coordination.
- Built and maintained strong relationships with key stakeholders, including contractors, consultants, and government entities.
- Focused on expanding market share, optimizing team performance, and securing high-value contracts aligned with client requirements
Sales Supervisor (Retail & Wholesale & Projects)
ABB Company
01.2018 - 04.2024
- Managing and mentoring sales representatives across Abha, Khamis Mushait, Jazan, Najran.
- Developing area sales strategies and achieving consistent growth in both retail and project sectors and wholesale.
- Building strong relationships with project engineers, consultants, and decision-makers.
- Coordinating BOQs, technical specs, and inventory planning for large-scale projects.
- Analyzing market needs and aligning product offerings with client demand.
- Maintaining a solid client database and expanding ABB’s footprint in the southern market.
- Consistently achieved over 80% of annual sales targets.
Sales Specialist
Alfanar Company
04.2013 - 12.2017
- Managed a wide range of customer accounts and ensured high levels of satisfaction and retention.
- Oversaw customer inventory levels and coordinated timely product deliveries to meet demand.
- Handled receivables and collections, ensuring smooth financial operations.
- Built strong relationships with clients across the southern region, providing tailored support and solutions.
- Collaborated closely with internal teams to streamline service delivery and improve sales efficiency.
Sales Support
Alfanar Company
03.2011 - 04.2013
- Supported wholesale and retail sales teams by coordinating with contractors and electricians to drive product demand.
- Organized and led technical meetings, site visits, and workshops for field professionals to promote brand loyalty and ensure product familiarity.
- Collaborated with project stakeholders to identify on-site needs and provide tailored solutions that aligned with construction timelines.
- Actively participated in marketing efforts by visiting construction sites and recommending suitable electrical products based on project specifications.
- Contributed to the successful introduction and positioning of electrical products in the southern market.
Education
Bachelor of Science - Administrative And Financial Sciences
Philadelphia University
Jordan, Amman06.2009
Skills
- Negotiation expertise
- Sales team training
- Strategic planning
- Customer segmentation
- Sales reporting
- Staff development
- Self-development in any occupational field
- Good communication skills
- Ability to work in a team
- SAP ERP
CERTIFICATIONS
- Time and Resources Management Course
- Personal Appearance and Professional Etiquette Course
- Sales Techniques and Customer Persuasion Course
- Customer Relationship Management (CRM)
- Professional Selling Skills (PSS)
Languages
Arabic
English
Timeline
Project Sales Department Manager
Sedra Information Technology Co
06.2024 - Current
Sales Supervisor (Retail & Wholesale & Projects)
ABB Company
01.2018 - 04.2024
Sales Specialist
Alfanar Company
04.2013 - 12.2017
Sales Support
Alfanar Company
03.2011 - 04.2013
Bachelor of Science - Administrative And Financial Sciences
Philadelphia University
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