Fawzi Rassoul

• Exceeding sales target, implementing successful sales strategies, training and developing sales team, expanding clients base, improving overall all sales performance with a region.
• Reviewing the key performance indicators of the regions.
• Seeking new business opportunities in their region and securing contracts for the company.
• Coordinate, mentor and support multiple teams across different regions.
• Overseeing the recruitment of employee in their region.
• Negotiation contracts with suppliers, vendors.
• Strong communication abilities, the ability to lead a team, a deep understanding of the product or service being sold, and the ability to analyze and interpret date.
• Monitored competitive activity and market conditions to provide feedback to management.
• Coordinated product launches, ensuring seamless integration into the market while maximizing exposure and reach.
• Collaborated with marketing team to develop successful marketing strategies.

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• Optimized sales processes for improved efficiency and effectiveness in meeting organizational targets.
• Implemented innovative sales tactics to penetrate untapped markets, resulting in significant revenue growth.
• Mentored junior team members to develop their skills and capabilities in driving business growth across the region successfully.
• Achievements:
• · Starting and Building Business from scratch and achieving the goals despite the challenges and difficulties we faced, overcoming and succeeding in achieving the company goals.
• Build strong Sales team on ground in both regions Eastern & Central.
• Identified problems and solved them.
• Securing new Clients.
• Achieving Sales Target on a Monthly Basis.
• Launching new products according to market requirements in coordination with the Production and Marketing Departments and the success of the products in the market, which created a qualitative leap and increased sales.

Achievements:

• Manage the sales cycle from inception to execution.
• Manage high-profile corporate accounts.
• Increase the sales by approaching new potential clients and developing good relationship with customers as follows (Burger king, Burger Fuel, Jan Burger, DAIRY Queen Taza < Texas, Popeye’s, Burgerizzer ).
• Expand client base by setting up meetings and telephoning marketing decision-makers and agencies.
• Achieved monthly/quarterly revenue targets.
• Key role in developing the team: conducting appraisals, one-to-ones, training and mentoring.
• Conduct bid analysis and deal execution, ensuring to buy, sell and renegotiate/renew contracts at best prices.
• Build and retain long-term friendships/relationships with customers.
• Responsible for negotiating contracts from year to year (i.e. price increases and stock agreements.
• Sourced leads and cold-called to promote the products, and regularly called/visited both new and existing customers to discuss requirements, negotiate terms and maximize business opportunities.
• Coordinate and lead service review meetings to ensure customer satisfaction and SLAs are being met.
• Emphasizes product features based on customers' needs.

Acheivemnts:

• Strong leader ship and control of the work process from begging to end is necessary.
• Customer focused able to develop and sustain positive relationship to obtain customer insight.
• Strong communication skills (Verbal and written).
• Reducing and controlling the expired item coming from market.
• Implementation the cycle of Sales flow in order Management from A to Z.
• Increase the sales by approaching new potential clients and developing good relationship with customers.
• Saving by merging some routes where needed with less losses.
• Route riding in the Market with my team further customer visit to ensure that all customers satisfied and in an appropriate and timely manner.
• Develop lead, and execute.
• Monitoring & controlling recourses and overseeing the spending of the money.
• Coaching, developing &supervising the team.
• Conducting market research & preparing budgets.
• Details and action oriented.

Achievements:

• Marketing for New Brand Karam in Riyadh region without staff alone it was not an easy task to convenience the customers.
• Approaching new distributors at the beginning to make marketing to our product via them tell we complete our plan by hiring staff.
• Open Van sales channel by recruiting three Van sales and hire Sales Supervisor with them.
• Opening key Account channel by making contracts such as (Euro Marche, Sadhan, Jazeera, Danube as per our logistic staff existence then we signed with Othaim, Carrefour.
• Logistic was under my management repairing the trucks, purchasing spare parts .... etc.
• Working on SOP for Murabaa Company.
• Creating all documents required for SASO certificate.
• Sales of Riyadh reached 25000 to 30000 CB daily it was the most successful branch in the company.
• Create scheme commission for Sales department.
• Establishing foreign and domestic buyers.
• Negotiating the best-selling strategies
• Interviewing, hiring and overseeing staff
• Implementing procurement strategy and policies.
• Build and develop relationships with key suppliers and customers.
• Project manager of HHT device which the company dedicate me to hold this project which started to implement now.
• These tasks was the first experience for me in consisting new branch making marketing for New items in Riyadh region which was not an easy task full of challenges and barriers although I passed with the supporting of my team and Management.

Acheivemnts:

• Food service sales executive in Supreme food group in 2010, after six months promoted to Van sales Supervisor tell June 2012.
• Opening new Clients in food service.
• Monitoring the Accounts of clients in order not exceed the limit as per their contract.
• Making forecast as per my budget.
• observe my sales daily against target.
• Approaching new clients for Cooked Meat.
• Promoted after 6 months to Van Sales Supervisor.
• Making plans to increase the volume taking in Consideration the Asp, controlling on the returns.
• Trained on the HHT devise and trained my staff the way used.
• Opening new clients for IQF.
• Distributing the freezers among my clients in opening Markets which was succeful project at that time.
• Meeting with the team weekly regring their achievement against the target.
• Route riding in the Market with my team further customer visit to ensure that all customers satisfied and in an appropriate and timely manner.