Feras AlMasoud
Riyadh,Saudi Arabia
Summary
Senior Manager of Business Development , manages complex business development initiatives, establishes new revenue streams, and optimizes performance metrics. Drives the implementations of business strategies, directs cross-functional teams, and cultivates partnerships that enhance organizational capabilities and market presence. My proficiency in business intelligence, strategic planning, and relationship building approves my ability in navigating and thriving in dynamic business environments. I Hold a Bachelor of Science in Economics with Financial Applications from Southern Methodist University, further complemented by certifications including PMP by Project Management Institute, CME-1, Credit Advisor Professional, , and Banking Foundation Professional from the Financial Academy.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Senior business development manager
Saudi Credit Bureau - SIMAH
Riyadh, Riyadh Region
02.2025 - Current
- Strategic Development: Lead the formulation and enhancement of cutting-edge business development strategies that align with SIMAH’s overarching objectives and respond proactively to market dynamics. Drive initiatives that position SIMAH as a leader in the industry.
- Member Engagement: Cultivate and strengthen relationships with key members through strategic, high-level engagement initiatives. Prioritize member satisfaction and loyalty by implementing advanced feedback mechanisms and personalized service offerings.
- Account and Portfolio Management: Directly oversee and optimize the management of Fintech and Finance sector portfolios for high-value members. Ensure strategic alignment with their growth objectives and leverage insights to maximize their potential and enhance SIMAH’s value proposition.
- Revenue Expansion: Spearhead the identification and development of innovative revenue streams by strategically promoting SIMAH’s value-added services. Utilize market intelligence and member feedback to refine offerings that drive additional revenue and enhance member engagement.
Business Development Manager
SIMAH Saudi Credit Bureau
Riyadh, Saudi Arabia
08.2022 - Current
- performance Reporting: Preparing and delivering comprehensive performance reports to the Head of Business Development on a quarterly basis, detailing key metrics, progress on strategic initiatives, member engagement, and areas requiring attention to ensure informed, decision making and improvement.
- Strategic Meetings: Attending semi-annual meetings with the Head of Business Development and Chief of Business Development to discuss department objectives, strategies while ensuring alignment with SIMAH’s vision, mission, and value.
- Account and Portfolio Management: Overseeing and managing accounts and portfolios of existing members while ensuring their potential is maximized.
- Revenue Expansion: Identifying and establishing new revenue streams by promoting SIMAH’s services to existing members.
- Strategic Development: Implementing and refining innovative business development strategies for the team, ensuring alignment with SIMAH’s goals and market demand.
- Member Engagement: Fostering strong relationships with members via constant, periodic meetings while prioritizing their engagement and satisfaction with SIMAH’s services.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Operational Leadership: Directing day-to-day operation in collaboration with other departments for seamless integration and efficiency across all functions.
- Development Oversight: Guiding business development initiative, providing constructive feedback and strategy to enhance team performance.
- Partner Liaison: Serving as the primary contact for SIMAH’s finance Business development sector with partners, including but not limited to Qarar and ModeFinance, while maintaining and strengthening relationships.
- Talent Acquisition: Actively partaking in the hiring process, interviewing potential talents and retaining top talent to drive SIMAH’s business forward.
Sales Lead (Central Region Manager)
Lamaa FinTech
09.2021 - 08.2022
- Performance Reporting: Preparing and presenting an executive summary on a quarterly basis to the Chief Executive Officer highlighting key achievements, progress on strategic initiatives, market insights, and areas needing improvement to ensure informed decision making and alignment with Lamaa’s business development goals.
- Team Leadership: Leading the team by setting quotas, evaluation and adjusting performance, and developing processes that aligns with business development initiatives.
- Market Presence: Acquiring deep understanding of the Saudi market to enhance Lamaa’s local presence and influence.
- Event Participation: Actively engaging in industry events including but not limited to Leap and Ikteva, to network and promote Lamaa’s offerings and staying updated on market trends.
- Growth strategies: Developing and implementing growth strategies, tactics, and action plans while focusing on building relationships, understanding customer trends.
- Strategic Execution: Planning, directing, and leading the execution of business strategies, aligning with overall Lamaa’s objectives and achievement of key performance indicators (KPIs).
Sales Team Leader
Al Raedah Finance Company
05.2020 - 09.2021
- Performance Reporting: Weekly reporting on success and areas of improvement, identifying and mapping business strengths and customer needs to Head of Sales and Chief Operation Officer.
- Cross-Functional Improvement: Managing high-level cross-functional projects to drive improvement and comprehensive business development strategies.
- Talent Development: Building and leading a team of top talent, focusing on productivity that exceeds standards and objectives. Assisting in the hiring and onboarding process to strengthen the team.
- Strategic Planning: Developing and implementing Al Raedah’s objectives and strategies, including corporate strategic planning, forecasting, resource planning, and budgeting to drive growth.
- Client Relationship Building: Cultivating and maintaining client relationships, ensuring exceptional value that drives revenue and profitability growth.
Senior Relationship Manager
Al Raedah Finance Company
09.2019 - 05.2020
- Customer Account Growth: Developing key customer accounts by building strong pipelines, understanding customer trends, and achieving annual growth targets.
- Client Attraction: Attracting and engaging external clients who are interested and qualified for finance solutions, providing loans, investment options, and commercial financing.
- C-suite Relationship Management: Maintaining ongoing relationships with c-suite clients and prospects to drive business development and ensuring long-term partnerships.
- CRM Training: Training new hires and team on the CRM system to ensure efficient use for business development purposes.
- Cross-Departmental Communication: Reporting to management and effectively communicating with all departments of the company to enhance coordination.
- Achieving Company Goals: Contributing to the achievement of Al Raedah Finance Company’s goals, growth, and strategic objectives by driving business development initiatives.
Branch Relationship Manager
Saudi National Bank (SNB)
09.2017 - 09.2019
- Customer Attraction and Account Growth: Attracting new customers and maximizing growth of existing clients by understanding customer needs and delivering tailored financial solutions.
- Customer Retention and Acquisition: Developing and implementing strategies to achieve customer retention and acquisition objectives, ensuring long-term client relationships and business growth.
- Performance Excellence: Driving the achievement of performance goals, contributing to the overall reputation of the branch.
- Relationship Management: Maintaining and nurturing ongoing relationships with clients to drive business development and improve customer satisfaction.
- Cross-Functional Collaboration: Working closely with the Branch Manager and other departments to ensure seamless service delivery and alignment with business development goals.
Branch Sales Specialist
Saudi National Bank (SNB)
09.2016 - 09.2017
- Customer Attraction and Account Growth: Developing and implementing strategies to attract new customers, maximize account growth, and increase wallet share while ensuring alignment with customer retention and acquisition objectives.
- Customer Retention and Acquisition: Driving initiatives to achieve customer retention and acquisition goals, fostering long-term client relationships and business development.
- Performance Excellence: meeting and exceeding business development targets, earning an outstanding performance evaluation and contributing to the overall success of the area.
Education
BSc in Economics with Financial Applications -
Southern Methodist University
Texas, USA 01.2012 - 05.2016
Skills
- Strategic Planning & Execution: Business Growth Strategies, Operational Excellence, Process Improvements, Risk Management, Cost Reduction Techniques
- Business Intelligence: PowerBi, OracleBi, Google Analytics, MS Office, CRM, ERP
- Communications: Business Writing, Conflict Resolutions, Negotiation, Stakeholder Management
- Strategic Planning & Execution: Business Growth Strategies, Operational Excellence, Process Improvements, Risk Management, Cost Reduction Techniques
Certification
- PMP (Project Management Institute)
- CME-1 (2021)
- Credit Advisor Professional Exam (2020)
- Retail Banking Foundation Professional Exam (2020)
- Fundamental of Credit Analysis CFI (2020)
- Reading Financial Statement CFI (2021)
Languages
Arabic (Native)
English (Fluent)- IELTS (6.5)
Timeline
Senior business development manager
Saudi Credit Bureau - SIMAH
02.2025 - Current
Business Development Manager
SIMAH Saudi Credit Bureau
08.2022 - Current
Sales Lead (Central Region Manager)
Lamaa FinTech
09.2021 - 08.2022
Sales Team Leader
Al Raedah Finance Company
05.2020 - 09.2021
Senior Relationship Manager
Al Raedah Finance Company
09.2019 - 05.2020
Branch Relationship Manager
Saudi National Bank (SNB)
09.2017 - 09.2019
Branch Sales Specialist
Saudi National Bank (SNB)
09.2016 - 09.2017
BSc in Economics with Financial Applications -
Southern Methodist University
01.2012 - 05.2016
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