Fiorella Prato

• Provided exceptional assistance, addressed inquiries, and guided purchases to enhance customer satisfaction.
• Demonstrated product knowledge, organized merchandise for an inviting shopping environment, and maintained a well-stocked store.
• Processed payments accurately, managed inventory for timely replenishment, and ensured overall store cleanliness and presentation.
• Exceeded targets through proactive selling and collaboration with the team to achieve both sales and operational goals.

Company Overview: Leading consumer goods company in Peru (https://www.molitalia.com.pe/)

• Developed and implemented brand strategies, managing profitability and market positioning.
• Collaborated with R&D, sales, and trade marketing teams to launch new products.

Achievements:

• Increased category sales by 20% in 2021 through the launch of a mint-flavored chocolate under the Mecano brand, capturing new consumer segments.
• Improved Mecano’s market share by 10% in 2021 through data-driven positioning and the implementation of innovative marketing strategies that resonated with target consumers.
• Led cost-efficiency initiatives that reduced expenses by 15% in 2021 while maintaining a strong brand presence and not compromising on campaign impact.

Company Overview: The foremost dairy products company in Peru, with the yogurt category being the second most important business unit in terms of revenue and market share (https://www.gloria.com.pe/)

• Planned and executed marketing strategies to drive growth and strengthen brand presence across various yogurt brands.
• Managed budgets, pricing strategies, and cross-functional collaboration for product innovation.

Achievements:

• Launched Yofresh yogurt, a non-refrigerated product, with a 360-degree campaign, driving a 15% sales increase in 2019 and 14% growth in 2020, positioning the brand as a convenient, on-the-go option in the market.
• Improved product rotation by 25% at retail locations over the course of 2019 through strategic pricing and promotional initiatives, increasing product visibility and sales.
• Managed marketing budgets effectively, saving 12% in costs over the year by renegotiating contracts and improving media planning, ensuring a more efficient allocation of resources.

Company Overview: Leading global food and beverage company (https://www.pepsico.com/)

• Developed annual strategic marketing plans for key biscuit brands (Quaker, Chokis) and premium nuts and seeds brand (Natunuts) and led cross-functional teams for product launches.
• Explored and analysed the market deeply to identify opportunities for new and current products, closely monitoring key Nielsen indicators.

Achievements:

• Delivered 25% growth in cookies sales (2016-2017) and 28% (2017-2018) by refining promotional strategies and enhancing visibility.
• Launched Chokis Clásica in Bolivia and Chokis Black and Natunuts in Peru, achieving rapid market penetration and strong sales performance.

• Assisted in marketing campaigns for Nivea and other personal care brands.
• Conducted market research and analysis, providing key insights to support marketing strategies.
• Coordinated with teams to create promotional materials and ensure brand consistency.