Firas Yahia
Pharma Unit Director
Riyadh,KSA
Summary
Dedicated Healthcare & Supply Chain professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Pharma Unit Director
NAQEL Express
Riyadh
04.2021 - Current
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Managed 6 divisions with total 340 employees.
- Drove year-over-year business growth by 37% while leading operations, strategic vision and long-range planning.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans by 12%.
- Led change and transformation across business areas to deliver benefits and align company resources.
Business Development & Commercial Manager
NAQEL Express
Riyadh
08.2020 - 03.2021
- Developed effective business plans to align strategic decisions with long-term objectives.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Surpassed Company's target by 167%.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability by introducing IT solution and customer portals.
Sales Manager
NAQEL Express
Riyadh
12.2018 - 07.2020
- Grew market penetration and sales figures by leveraging customer relationships and personally overseeing negotiations resulting in 220% achievement in the first year & 138% in the second year.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Exceeded targets by building, directing and motivating high-performing sales team.
Export Territory Manager
Avalon Pharma
Riyadh
01.2018 - 12.2018
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Designed export strategies to meet project requirements for delivery timeframe.
- Gathered market intelligence and provided guidance to Sales and Marketing teams to promote Avalon products overseas.
- Developed market development plan for Avalon Pharmaceuticals (Pharmaceutical & Cosmeceuticals) range of products for defined regions.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Associate Export Manager
Avalon Pharma
Riyadh
01.2013 - 12.2017
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Grew market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in 100% revenue increase.
Government Medical Representative
Avalon Pharma
Jeddah
09.2011 - 12.2012
General Manager
Remart-ROM
Bucharest
03.2010 - 08.2011
Medical Representative
Al Wafi Drug Store
Amman
08.2008 - 02.2010
Education
Bachelor of Science - Pharmacy
Al Israa University
Jordan 08.2004 - 07.2008
Skills
Business Planning & Strategy
Disciplined execution
Budgeting & forecasting
Leadership
Sales Management
Team building & development
Business Development
Change Management
Process & KPI Development & Integration
Decision Making
Supply & Demand Planning
Operation Excellence
Product Launch
Inventory & Assets Management
Business relation and rapports building
Sales & Marketing Strategy
Certification
CSCM- Certified International Supply Chain Manager -IPSC
Timeline
Pharma Unit Director
NAQEL Express
04.2021 - Current
Business Development & Commercial Manager
NAQEL Express
08.2020 - 03.2021
Sales Manager
NAQEL Express
12.2018 - 07.2020
Export Territory Manager
Avalon Pharma
01.2018 - 12.2018
CSCM- Certified International Supply Chain Manager -IPSC
08-2017
Associate Export Manager
Avalon Pharma
01.2013 - 12.2017
Government Medical Representative
Avalon Pharma
09.2011 - 12.2012
General Manager
Remart-ROM
03.2010 - 08.2011
Medical Representative
Al Wafi Drug Store
08.2008 - 02.2010
Bachelor of Science - Pharmacy
Al Israa University
08.2004 - 07.2008