Analyze sales performance and promotional effectiveness across Modern Trade, Pharmacy, Traditional Trade and e-commerce channels.
Interpret sell-in, sell-out, and market share reports to assess category trends, competitor activity, and channel performance.
Collaborate with shopper & customer marketing, finance, and supply chain functions to ensure data consistency and alignment.
Commercial Graduate Trainee - CPD
L'Oréal
Jeddah, Saudi Arabia
09.2024 - 02.2025
Tracked and analyzed sell-in/sell-out performance across Pharmacy Channel to support data-driven decisions for key account managers.
Collaborated cross-functionally to consolidate and revise promotional plans and performance probes to align with customer and brand objectives.
Automated the Power BI Sell-Out & Market Share dashboard of e-commerce & point of sales data for Nahdi & Dawaa using Power Automate.
Business Development Intern - Customer Development
Unilever
Jeddah, Saudi Arabia
02.2024 - 07.2024
Developed and delivered comprehensive reports across various categories and subcategories, enhancing visibility for line managers and contributing to an improvement in category-level planning accuracy.
Analyzed retail sales data within the modern trade channel using Excel and Power BI to uncover insights on market share, growth, and variance, enabling key account managers to optimize strategic decisions.
Created an interactive dashboard to show insights related to customer loyalty, contributing to a data-driven campaign to boost sales performance.