Fouad Ahmed Shalan

Western Region (food services)

• In charge of Western Province business results through 4 Sales Representatives
• Ensure regular and effective collaboration with marketing departments to implement marketing plans andfacilitate promotional activities
• Forecasting plan by customer by channel by SKU.
• Executed proven strategies to hit sales quota and help company achieve goals.
• Introduced new products to meet customer demand and increase profits.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.

Western Region (multi-divisions )

• In charge of Western Province business results through 1 Sale Supervisor direct reports, who managed between them, 5 sales representatives and 9 merchandisers
• Drives the retail sales strategy in collaboration with a top- quality sales team to deliver against revenue andprofitability targets by Segment - Modern, General & Traditional Trade
• Developing and leveraging partnerships and networks to maximize the achievement of business goals by leading initiatives and engaging key stakeholders in the development, execution, and evaluation of appropriate businessplans
• Target splitting by region, by channel and by resource.

Sales Supervisor (Food Service)

• Supervising operations of the sales team and achieved productivity targets by Open a new point of sales and Improving Our Current Customers.

Sales Supervisor (Modern Trade)

• Completing the monthly sale according to the marketing plan Increasing market share for all brands
• Ensure the presence in every promotion and follow up the annual plan for each client
• Monthly customer balance matching
• Follow on days of stock in the trade, liquidation on near expiries if any

(Food Service)

• Working At HORECA Debt by supplying frozen, dry and chilled foodItems, and Created Chance to Improving Our Business by New Markets.
• Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
• Developed and implemented sales strategies to increase profits.
• Negotiated contracts with clients and developed relationships with key personnel.

• Develop operations and resolving issues to deliver top-notch customer service
• Support the Catering Manager with daily operational functions.
• Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
• Engaged employees in business processes with positive motivational techniques.
• Resolved various issues impacting sales management and business operations.
• Implemented service improvements to enhance sales cycle.