Franco Romero
Riyadh,Saudi Arabia
Summary
Seeking challenging leadership or middle management role in the field of Data Science and Analytics to leverage more than 10 years of extensive and significant hands-on data and analytics experience. Driven to deliver high-quality, precise, timely, and high-impact value to the organization while training the whole team and empowering the next generation of Analytics professionals.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work history
Senior Advanced Analytics Officer
BSF (Banque Saudi Fransi)
Riyadh, Saudi Arabia
05.2023 - Current
- Established and setup Advanced Analytics unit and function in the Retail Banking business line
- Functions as Internal Management Consultant
- Champions the value and impact of Advanced Analytics in the organizations through constant and ongoing collaboration with business stakeholders
- Defined the team's policies and procedures (SOP), service level agreements (SLAs), job scope and roles
- Created Customer Churn Model to predict customers who are most likely to leave the bank. Customer attrition has gone down by 24% monthly average rate
- Implemented Customer Engagement Model with the objective of measuring and improving the Total Customer Relationship thus opening up opportunities for organic growth through acquisition, cross selling, and upselling.
- Streamlined and enhanced the Sales Leads Life Cycle through generation of quality leads using analytics and business acumen. Total sales on liabilities products rose by 17%.
- In collaboration with CRM team, we operationalized and monetized insights generated through our predictive and diagnostics models by integrating the scores into our CRM systems.
Team Leader - Social Worker Volunteer
Every Nation Leadership Institute
Manila
01.2020 - 04.2023
- Led a team of Social Worker Volunteers that was deployed to Lebanon during the nation's crisis
- Conducted a research about the social and economical crisis of Lebanon and recommended appropriate actions and strategies to addressed those needs within the capacity of the organization
- Collaborated with other local and international NGOs and organization to reach out and help more people in need
- Counseled young people who are affected by the nation's crisis
Senior Manager - BI & Visualization, Modeling
Riyad Bank
Riyadh
06.2013 - 11.2019
- Supervised and mentored a team of 4 Saudis and 1 expatriate in the BI and Visualization unit
- Created the go-to critical reports and dashboards from Senior Management down to Frontline sales force
- Conducted in-house training for SAP Business Object to more than 100 bank staffs
- Designed, created, and maintained the semantic layers (BO Universe) for business stakeholders consumption
- Empowered and trained departmental BI Champions
HR Analyst
Novartis Saudi Arabia
Riyadh
03.2012 - 06.2013
- HR Data Steward - collected, maintained, and analyzed HR-related data and information
- HR Business Analyst - reviewed and enhanced HR policies and procedures
- HR Outsourcing Analyst - reviewed and assessed external vendors proposals and solutions
- HR Payroll Analyst - handled the number crunching and database update related to the company's payroll
- Handled and managed all internal communications within the organization
Senior Business Intelligence Officer
BSF (Banque Saudi Fransi)
Riyadh
12.2006 - 03.2012
- Developed the main and critical reports and dashboards from Senior Management to Frontline staffs.
- Initiated cross-functional insights and analysis for Management, Marketing, Sales, Operational, IT Units
Intern
IBM Philippines
Manila
01.2005 - 06.2005
- Internship with IBM Philippines in the System and Network Administration Team
Education
Bachelor of Science - Computer Science
Mapua Institute of Technology
Philippines 06.2001 - 03.2005
Certification (via GreatLearning) - Data Science and Machine Learning
Massachusetts Institute of Technology
US 06.2023 - 09.2023
Data Science Nanodegree - Data Science
UDACITY
US 05.2024 -
Certification - Agile Business Analyst
Genome Training and Consulting
Saudi Arabia 05.2024 - 05.2024
Foundation degree - Leadership Development
McKinsey Forward Program
Saudi Arabia 05.2023 -
Skills
- Management Consulting
- Diagnostic Analysis
- Predictive Analysis
- Data Storytelling and Visualization
- Creative and innovative problem solving
- Leadership
- Effective Communication
- Mentor and Trainer
- Data science
- Machine Learning
- Dashboard
- Gap Analysis
- SQL
Languages
English
Advanced
Affiliations
- Reading strategy books, learning new language, meeting people from different culture and backgrounds
Timeline
Data Science Nanodegree - Data Science
UDACITY
05.2024 -
Certification - Agile Business Analyst
Genome Training and Consulting
05.2024 - 05.2024
Certification (via GreatLearning) - Data Science and Machine Learning
Massachusetts Institute of Technology
06.2023 - 09.2023
Senior Advanced Analytics Officer
BSF (Banque Saudi Fransi)
05.2023 - Current
Foundation degree - Leadership Development
McKinsey Forward Program
05.2023 -
Team Leader - Social Worker Volunteer
Every Nation Leadership Institute
01.2020 - 04.2023
Senior Manager - BI & Visualization, Modeling
Riyad Bank
06.2013 - 11.2019
HR Analyst
Novartis Saudi Arabia
03.2012 - 06.2013
Senior Business Intelligence Officer
BSF (Banque Saudi Fransi)
12.2006 - 03.2012
Intern
IBM Philippines
01.2005 - 06.2005
Bachelor of Science - Computer Science
Mapua Institute of Technology
06.2001 - 03.2005