Summary
Overview
Work history
Education
Skills
Certification
Languages
Custom
Timeline
Generic

FUAD ALZAYED

Riyadh,Saudi Arabia

Summary

Business Unit Manager with expertise in brand leadership and retail operations, demonstrating a strong record of driving business growth in lifestyle, multimedia, and fashion sectors. Proficient in P&L management, multi-brand portfolio oversight, and market expansion strategies. Successful in launching brands, enhancing profitability, and integrating omnichannel approaches with organizational objectives. Experienced in fostering customer engagement, building high-performance teams, and negotiating with global vendors in fast-paced settings.

Overview

11
11
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work history

Business Unit Manager

Al Othaim Investment Group
Riyadh, Saudi Arabia
05.2025 - Current
  • Promoted to lead strategic and commercial direction of multi-brand business unit across lifestyle, multimedia, and fashion segments.
  • Own full P&L for portfolio generating 100M+ SAR annually across 37 stores and e-commerce channels.
  • Drive brand expansion across Tier A malls and underserved markets, optimizing store rollout, assortment, and customer targeting.
  • Lead negotiations with international vendors, logistics partners, and financial institutions to secure competitive terms and enhance operational efficiency.
  • Oversee integrated campaigns across retail and digital, aligning marketing, e-commerce, and operations for maximum impact.
  • Manage cross-functional teams including brand managers, buyers, retail staff, and support functions to ensure KPI delivery.
  • Present business performance and strategic recommendations in C-level reviews and partner alignment meetings.
  • Cultivated strong relationships with key stakeholders to secure ongoing business opportunities.
  • Led business development initiatives for increased market penetration.

Senior Brand Manager

Al Othaim Investment Group
Riyadh, Saudi Arabia
09.2024 - 04.2025
  • Negotiate agreements with local and international vendors, banks, payment services, and logistics providers, ensuring favorable terms, streamlined operations, and enhanced customer experiences.
  • Hire, and collaborate with HR and operations teams to meet staffing needs, align talent with brand objectives, and foster a high-performance culture.
  • Oversee shipment POs, ensure compliance with brand guidelines, and maintain consistent store operations for an exceptional customer experience.
  • Conduct feasibility studies, monitor performance trends, and form strategies to increase revenues and profitability.
  • Travelled frequently to meet clients or attend industry events, expanded professional network.
  • Conducted market research for effective brand positioning in the industry.

Brand Manager

Cenomi Retail
Riyadh, Saudi Arabia
08.2022 - 09.2024
  • Manage annual brand and category budgets, ensuring efficient resource use and cost savings.
  • Define brand positioning, set KPIs, and monitor market trends to identify opportunities and risks.
  • Lead commercial negotiations and develop category strategies to drive savings and strategic growth.
  • Prepare reports for senior management, highlighting key insights and recommendations.
  • Determine product pricing using market data and sales analysis.
  • Provide guidance on category management to enhance team expertise.

Store Manager

DNA Lifestyle
Amman, Jordan
10.2020 - 03.2022
  • Company Overview: Abdali Mall flagship store
  • Achieve sales targets and forecasts for categories and the store.
  • Design and maintain visually appealing and organized merchandise display.
  • Manage customer service issues and complaints in coordination with maintenance.
  • Hire, train, and equip staff with strong product knowledge and sales skills.
  • Coordinate with back office on requests and operational details.
  • Ensure brand image, excellent customer service, and a seamless customer journey.
  • Oversee store operations, including shipments and readiness.
  • Abdali Mall flagship store

Product Buyer

DNA Lifestyle and Virgin Megastore
Amman, Jordan
10.2019 - 09.2020
  • Assesses market competition by comparing company's products with competitors' products.
  • Analyze market competition and determine product pricing using market research and cost analysis.
  • Manage major B2B accounts and coordinate with logistics and marketing teams.
  • Monitor stock levels to maintain a 90-day shelf life and achieve KPIs.
  • Utilize ERP and ARCO systems to manage orders across categories.
  • Boosted supplier relationships by negotiating contracts and terms.
  • Handled vendor disputes professionally; preserved good business relations.

Department Manager and Customer Care Representative

DNA Lifestyle
Amman, Jordan
11.2018 - 09.2019
  • Lead, manage, and train staff.
  • Monitor and tracking all customers orders.
  • Organize floor and time management of staff.
  • Handle all customer inquiries and complaints.
  • Operate cash area (Financial transactions, balancing drawers, and deposits).

Sales Associate

DNA Lifestyle
Amman, Jordan
04.2018 - 11.2018
  • A member of the opening team of a new retail store.
  • Performing many tasks, including but not limited to, arranging items for optimum sales in favorable positions and areas.
  • Provide an enhanced level of customer service.

Sales Supervisor

Readers Bookshop
Amman, Jordan
01.2015 - 03.2018
  • Handle customer inquiries and complaints.
  • Supervised the sales team, enhancing their performance and productivity.
  • Handle bookshop display, racks, and promotions.
  • Conducted regular staff training to increase product knowledge and sales skills.

Sales Associate

Readers Bookshop
Amman, Jordan
06.2014 - 01.2015
  • Provide an enhanced level of customer service.
  • Greet customers and help them find what they need.

Education

Bachelor's degree - English Language and Literature

University of Jordan
08.2014 - 08.2019

Secondary School Certificate - undefined

Firas Ajlouni High School
08.2012 - 08.2013

High School - Kenedy Lugar (YES Program)

Spectrum High School
08.2010 - 07.2011

Skills

  • Creativity
  • Stakeholder engagement
  • Goal-driven mindset
  • Teamwork
  • Budget management
  • Effective time management
  • Analytical thinking
  • Negotiation
  • Product expertise
  • Leadership
  • Efficiency in dynamic settings
  • Strategic innovation
  • Quick adaptability

Certification

  • Certified Business Operations Professional, 09/2023, International Academy of Business and Financial Management, Riyadh, Saudi Arabia
  • Certified Brand Manager, 12/2022, AIPMM The Association of International Product Marketing and Management, Riyadh, Saudi Arabia
  • Finance Acumen, 11/2022, Morgan International, Riyadh, Saudi Arabia
  • Better Business Course, Middle Management, 10/2017 - 12/2017, AIESEC, Warsaw, Poland

Languages

Arabic
Native
English
Fluent
Italian
Upper intermediate

Custom

  • Reading
  • Travelling
  • Sports
  • Gaming
  • Tech

Timeline

Business Unit Manager

Al Othaim Investment Group
05.2025 - Current

Senior Brand Manager

Al Othaim Investment Group
09.2024 - 04.2025

Brand Manager

Cenomi Retail
08.2022 - 09.2024

Store Manager

DNA Lifestyle
10.2020 - 03.2022

Product Buyer

DNA Lifestyle and Virgin Megastore
10.2019 - 09.2020

Department Manager and Customer Care Representative

DNA Lifestyle
11.2018 - 09.2019

Sales Associate

DNA Lifestyle
04.2018 - 11.2018

Sales Supervisor

Readers Bookshop
01.2015 - 03.2018

Bachelor's degree - English Language and Literature

University of Jordan
08.2014 - 08.2019

Sales Associate

Readers Bookshop
06.2014 - 01.2015

Secondary School Certificate - undefined

Firas Ajlouni High School
08.2012 - 08.2013

High School - Kenedy Lugar (YES Program)

Spectrum High School
08.2010 - 07.2011

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FUAD ALZAYED