Fulwa AlDuhan
Riyadh ,Saudi Arabia
Summary
Dynamic entrepreneur with 10+ years of experience founding and managing retail and e-commerce businesses. Skilled in operations, HR, procurement, logistics, marketing, and financial management. Proven ability to drive business growth, lead teams, optimize processes, and deliver exceptional customer experiences. Experienced in running all aspects of business independently from inception to sustained success.
Overview
14
14
years of professional experience
1
1
Certification
Work history
Founder & General Manager
Omnia Chocolate Boutique
Qassim , Saudi Arabia
03.2014 - Current
- Founded Omnia Chocolate Boutique in 2014, managing all aspects of store setup, operations, and smooth ongoing management.
- Oversaw daily operations, customer service, and sales performance.
- Managed HR functions, including recruitment, onboarding, payroll, training, and compliance with Saudi labor law and government platforms (Gosi, Giwa, Abshar, Mudad, Balady, Ministry of Commerce).
- Handled procurement, supply chain, logistics, and customs clearance.
- Developed and executed marketing strategies to drive brand awareness and customer engagement..
- Built and maintained vendor and supplier relationships, negotiating terms and ensuring quality.
- Monitored financial performance, budgets, and optimized costs for profitability.
- Led business development initiatives, including product selection, seasonal campaigns, and partnerships.
- Ensured compliance with health, safety, and quality standards.
Founder
Dress World (Online Shopping Site)
, Saudi Arabia
02.2012 - 02.2014
- Founded and managed an independent e-commerce business, handling all operations single-handedly.
- Oversaw online store management, including product uploads, pricing, order fulfillment, and customer service.
- Managed shipping and logistics, ensuring timely delivery and tracking of customer orders.
- Set up and administered payment systems, handling multiple channels (bank transfers, credit cards, cash on delivery, etc.).
- Planned and executed digital marketing campaigns (social media, promotions, and customer engagement) to drive sales.
- Monitored inventory, processed returns, and resolved customer inquiries to maintain high satisfaction.
- Handled financial tracking, including sales reports, expenses, and reinvestment of profits.
Education
Bachelor of Applied Science - Bachelor of Physics
Qassim University
QassimSkills
- Entrepreneurship
- Business Development
- Operations Management
- Human Resources
- Recruitment & Payroll
- Procurement & Supply Chain
- Logistics & Customs Clearance
- Financial Management
- Budgeting & Sales Analysis
- E-commerce Management
- Online Store Operations
- Payments Handling
- Order Fulfillment & Shipping Coordination
- Digital Marketing
- Social Media Campaigns
- Customer Engagement
- Vendor Relations & Supplier Negotiation
- Problem-Solving
- Multitasking
- Leadership & Team Management
- Process Improvement
- Customer Service
Languages
English
Advanced
Certification
- Product Management
- Effective Customer Communications
- Your Personal Brand
Timeline
Founder & General Manager
Omnia Chocolate Boutique
03.2014 - Current
Founder
Dress World (Online Shopping Site)
02.2012 - 02.2014
Bachelor of Applied Science - Bachelor of Physics
Qassim University