Gamal Ahmed Zerer
Riyadh
Summary
Results-driven Sales Executive with over 7 years of experience in FMCG B2B Food Service sales within the Saudi market. Proven track record of driving revenue growth, expanding key accounts, and consistently exceeding sales targets across hotels, restaurants, cafés, catering, retail, and institutional clients. Highly skilled in strategic account management, new business development, and relationship building with decisionmakers including chef and procurement managers. Strong ability to collaborate with supply chain and logistics teams to ensure operational excellence, product availability, and customer satisfaction. Recognized for negotiation strength, market insight, and delivering sustainable sales growth.
Overview
8
8
years of professional experience
Work History
Sales Supervisor
Ding Dong Co. - KeenMart Supply Chain Company
Riyadh
06.2024 - Current
- Lead and motivate a sales team to achieve B2B targets within the FMCG food service sector (Hotels, Restaurants, Cafés).
- Develop and implement sales strategies to expand market share and identify high potential institutional accounts.
- Monitor team performance through regular KPIs tracking, providing coaching and field support to ensure sales excellence.
- Manage high-level negotiations with key procurement managers and executive chefs for major accounts and long-term contracts.
- Analyze market trends and competitor activities to provide actionable insights for pricing and stock forecasting.
- Oversee the full sales cycle, ensuring seamless coordination between the sales team, supply chain, and logistics for 100% fulfillment.
- Optimized the collection and invoicing workflow, reducing overdue payments by 45%.
- Achieved an average of 115% of the team's annual target for two consecutive years.
- Spearheaded a campaign that onboarded 40+ Tier-1 accounts within one year.
- Led the team to increase overall territory revenue by 20-35% through strategic mentorship and account mapping.
Sales Executive
EFFCO Group Co.
Riyadh
03.2020 - 05.2024
- Managed B2B sales operations for FMCG food service products targeting hotels, restaurants, cafés, catering companies, and institutional clients.
- Built and maintained long-term relationships with key decision-makers including chefs, procurement managers, and business owners.
- Strengthened client relationships and resolved customer issues effectively.
- Coordinated with marketing and logistics teams to ensure smooth operations.
- Achieved and exceeded monthly sales targets through effective negotiation, upselling, and cross-selling.
- Handled customer inquiries, complaints, and after-sales support to ensure high customer satisfaction.
- Increased food service sales revenue by 40-65% within assigned territory through strategic account management and up selling.
- Successfully onboard 40+ new B2B food service accounts, including restaurants, cafés, and catering companies.
- Consistently achieved 140% of monthly and quarterly sales targets.
- Expanded product penetration by introducing new SKUs, resulting in higher average order value per client.
- Strengthened key accounts relationships, achieving high customer retention rates (95%+).
- Improved order fulfillment efficiency by close coordination with supply chain and logistics teams, reducing delivery delays.
Sales Executive
TAMRIAT Co.
Riyadh
02.2018 - 02.2020
- Prospected and secured new customers through cold calls, networking, and referrals.
- Managed the complete sales process from inquiry to delivery.
- Built long-term client relationships and ensured high customer satisfaction.
- Increased revenue from SAR 125K to 1.2M within the first year.
- Expanded client base from 18 to 128.
Education
Bachelor's Degree - Social Work
Kafr El Sheikh University
01-2016
Skills
- Leadership
- Negotiation
- Problem Solving
- Teamwork
- Time Management
- Adaptability
- Microsoft Office Suite
- CRM Systems
- Sales strategies
Custom Section
- Professional Sales & Negotiation Training
- Sales Management and Leadership
- Digital Marketing for Hospitality
Languages
English
Upper intermediate
B2
Timeline
Sales Supervisor
Ding Dong Co. - KeenMart Supply Chain Company
06.2024 - Current
Sales Executive
EFFCO Group Co.
03.2020 - 05.2024
Sales Executive
TAMRIAT Co.
02.2018 - 02.2020
Bachelor's Degree - Social Work
Kafr El Sheikh University