Gerardo Eslava Santos III
Riyadh,Saudi Arabia
Summary
A seasoned marketing professional with expertise in Marketing Campaign Development & Execution, Local Store Marketing (LSM) Strategies, and Brand Positioning & Promotion. Demonstrated success in Event Planning & Activations, Market Research & Competitive Analysis, and Menu Rationalisation & Content Development. Adept at Cross-Functional Team Collaboration, Supplier & Agency Coordination, and Problem-Solving & Leadership. Proficient in Tableau & Data Analysis, Creative Thinking & Marketing Innovation, and Leadership & Team Supervision. Skilled in Graphic Layout & Design, Organisational & Time Management, Data-Driven Decision Making (Tableau), Collaboration & Cross-Functional Communication, and Problem-Solving & Strategic Planning.
Overview
18
18
years of professional experience
2024
2024
years of post-secondary education
Work History
Marketing Supervisor
KUDU COMPANY FOR FOOD AND CATERING
Riyadh
03.2010 - 03.2025
- Spearheaded marketing campaigns for fine dining and casual fine dining brands, ensuring strategic alignment with market trends and customer preferences
- Developed and executed promotional campaigns, coordinating with graphic designers, suppliers, and advertising agencies
- Led Local Store Marketing (LSM) initiatives, driving store-level engagement and revenue growth through customized promotional activities
- Managed menu rationalization projects, optimizing content and design for improved customer experience and sales performance
- Directed campaign adaptation for regional needs, overseeing key visuals (KV) and marketing support materials
- Supervised event planning, activations, and collaborations, including concerts, sponsorships, and brand awareness initiatives
- Established and launched Kudu Celebrations, a unique in-store kids' party program to enhance brand affinity
- Conducted in-depth market research and competitor analysis to refine marketing strategies and promotional offerings
- Led coordination with AlArabia OOH agency to ensure seamless execution of outdoor advertising campaigns
Store Marketing Assistant
JOLLIBEE FOODS CORPORATION
Bulacan
09.2007 - 02.2010
- Managed sales-building activities, brand signage legality, and installations to enhance store visibility
- Organized Jollibee Kids Parties and other promotional events, driving customer engagement and brand loyalty
- Served as a Jollibee Foods Corporation Scholar, demonstrating excellence in academics and work performance
Education
BSBA - Major in Marketing Management
Cebu Institute of Technology University
Skills
- Marketing Campaign Development & Execution
- Local Store Marketing (LSM) Strategies
- Brand Positioning & Promotion
- Event Planning & Activations
- Market Research & Competitive Analysis
- Menu Rationalization & Content Development
- Cross-Functional Team Collaboration
- Supplier & Agency Coordination
- Problem-Solving & Leadership
- Tableau & Data Analysis
- Creative Thinking & Marketing Innovation
- Leadership & Team Supervision
- Graphic Layout & Design
- Organizational & Time Management
- Data-Driven Decision Making (Tableau)
- Collaboration & Cross-Functional Communication
- Problem-Solving & Strategic Planning
Custom
I hereby certify that the information provided in this document is true and correct to the best of my knowledge.
References
References available upon request.
Timeline
Marketing Supervisor
KUDU COMPANY FOR FOOD AND CATERING
03.2010 - 03.2025
Store Marketing Assistant
JOLLIBEE FOODS CORPORATION
09.2007 - 02.2010
BSBA - Major in Marketing Management
Cebu Institute of Technology University
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