Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ghassan Alfanney

Riyadh

Summary

Dynamic Sales Manager with a proven track record at Inara Co., excelling in relationship building and strategic sales initiatives. Expert in Salesforce and change management, consistently exceeding sales targets through effective team training and performance management. Recognized for driving growth and expanding market reach in competitive environments.

Overview

29
29
years of professional experience

Work History

Sales Manager

Inara Co. (Subsidiary of Signify Saudi Arabia)
01.2019 - Current
  • Managing a team responsible for Systems division: Central Battery System & Lighting Control
  • Assisted in developing sales strategies to enhance customer engagement and retention.
  • Supported team in achieving monthly sales targets through effective communication and collaboration.
  • Conducted market research to identify potential customers and competitive trends for strategic planning.
  • Maintained accurate records of sales activities and customer interactions using Sales Force Software.
  • Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.

Systems & Services Dept Manager

Saudi Lighting Co (Subsidiary of Signify Saudi Arabia)
03.2007 - 12.2018
  • Monitored departmental budgets, ensuring cost-effective operations while maintaining quality standards.
  • Collaborated with cross-functional teams to align departmental goals with overall organizational objectives.
  • Resolved complex operational issues through effective problem-solving techniques and strategic planning initiatives.
  • Led sales team to exceed quarterly targets through strategic planning and performance management.
  • Developed and executed successful sales plans for consistent growth in department performance.
  • Expanded market reach by researching industry trends and identifying new business opportunities.

Specifications & Product Manger

Saudi Lighting Co.
02.2003 - 02.2006

Responsible for specifying lighting products, EM lighting systems & lighting control with all lighting designers and consultants in KSA, Egypt & Lebanon.

Responsible for all activities of seminars and events.

Led cross-functional teams to define product roadmaps and prioritize feature development.

Key Account Manager

Saudi Lighting Co.
11.1998 - 01.2003

Key Account Manager

Saudi Lighting Co.
04.1996 - 10.1998

Education

Bachelor of Science - Electrical Engineering

Eastern Mediterranean University
Cyprus
06-1995

Skills

  • Relationship building
  • Sales team training
  • Staff management
  • Goals and performance
  • Product knowledge
  • Sales expertise
  • Salesforce
  • Systems and software expertise
  • Change management
  • Direct sales
  • Analytical problem solver
  • Solution selling

Timeline

Sales Manager

Inara Co. (Subsidiary of Signify Saudi Arabia)
01.2019 - Current

Systems & Services Dept Manager

Saudi Lighting Co (Subsidiary of Signify Saudi Arabia)
03.2007 - 12.2018

Specifications & Product Manger

Saudi Lighting Co.
02.2003 - 02.2006

Key Account Manager

Saudi Lighting Co.
11.1998 - 01.2003

Key Account Manager

Saudi Lighting Co.
04.1996 - 10.1998

Bachelor of Science - Electrical Engineering

Eastern Mediterranean University
Ghassan Alfanney