Ghayda Alsadhan
Summary
Accomplished Media Planner with a track record of creating successful integrated media strategies. Skilled in market research, audience analysis, and data reporting to enhance project outcomes.
Overview
3
3
years of professional experience
Work History
Media Planner Executive
Dentsu
Riyadh
12.2025 - 03.2026
- Developed media plans aligned with client objectives and analyzed market trends for strategic buying.
- Managed digital and traditional budgets and optimized ad placements using audience insights.
- Monitored campaign metrics and coordinated with creative teams to maintain cohesive messaging.
- Presented performance insights in client meetings to foster stronger relationships.
Intern (Volunteer)
Rotana FM
Riyadh
03.2025 - 08.2025
- Produced episodes for Istifham podcast and edited station IDs to high production standards.
- Streamlined audio library organization and supported radio recordings alongside presenters.
- Gained hands-on experience in voice-over advertising and audio branding.
Media Analyst
National Medical Care
Riyadh
09.2024 - 11.2024
- Prepared analytical reports to guide management decisions on media strategies.
- Analyzed brand perception and coordinated media events to ensure messaging alignment.
- Contributed to corporate communication strategies and measured performance indicators.
Cooperative Training
Saudi Broadcasting Authority - Al Ekhbariya Channel
Riyadh
08.2023 - 11.2023
- Refined content strategies by analyzing current events and industry trends.
- Edited and proofread content using the iNews system to maintain quality standards.
- Monitored news sources to ensure relevance and accuracy for content development.
Education
Bachelor's Degree - Broadcasting & Television
Imam Muhammad Ibn Saud Islamic University
Riyadh 11-2023
Skills
- Media & Strategy: Media Planning, Market Research, Digital Strategy, Consumer Behavior
- Technical: Adobe Creative Suite, iNews System, Data Analysis, Marketing Analytics
- Production: Video/Audio Production, Scriptwriting, Storyboarding, Content Marketing
Languages
- Arabic, Native
- English, Professional Level
Timeline
Media Planner Executive
Dentsu
12.2025 - 03.2026
Intern (Volunteer)
Rotana FM
03.2025 - 08.2025
Media Analyst
National Medical Care
09.2024 - 11.2024
Cooperative Training
Saudi Broadcasting Authority - Al Ekhbariya Channel
08.2023 - 11.2023
Bachelor's Degree - Broadcasting & Television
Imam Muhammad Ibn Saud Islamic University