Sales management professional with expertise in sales strategy, key account management, and FMCG sales. Led team performance through KPI tracking, target management, and performance management. Drove customer acquisition and retention using negotiation, business development, and commercial planning.
Work history
Sales Manager – Food Department
2 Years 8 Months
I Web Grocer | 01.2024 - 09.2026
Led the Food Department sales team and drove execution against sales targets and commercial priorities.
Developed and implemented sales plans that enhanced customer acquisition, drove revenue growth, and expanded distribution and account development.
Managed key customer relationships, led negotiations, and oversaw promotions, discounts, collections, and commercial follow-up to strengthen partnerships.
Monitored sales KPIs and team performance, identified gaps, and executed corrective actions to enhance results.
Coordinated with management and cross-functional teams to support pricing, promotions, returns, supply, and customer requirements.
American FMCG company
Key Account Manager- Sales Supervisor
1 Year 2 Months
Suwar Company | , Saudi Arabia | 11.2022 - 01.2024
Managed key accounts including Panda, Tamimi, Ninja, Delivery Hero, and Naana, ensuring client satisfaction and retention.
Handled account follow-up, commercial negotiations, and customer needs to support sales development activities.
Built and maintained customer relationships, identifying sales opportunities that enhanced market presence.
Key account manager
5 Years 2 Months
Green Cola Company | , Saudi Arabia | 08.2018 - 10.2023
Oversaw sales operations, supported customer account management, and maintained strong client relationships to enhance overall account satisfaction.
Drove sales growth through proactive customer follow-up, effective team coordination, and successful commercial execution.
Achieved promotion to Key Account Manager after demonstrating exceptional sales performance over three years.