Gilbert J Koussa
Doha,Qatar
Summary
Accomplished professional with extensive expertise of more than 26 years in strategic sales planning and channel management, with a focus on Consultant engagements specialized in HVAC systems.
Throughout my career, I have developed a Proven track record in market development, sales , tendering and estimation, complemented by strong team leadership and development skills.
Adept at budgeting and forecasting, with proficiency in CRM and ERP systems to enhance negotiation and key account management.
Demonstrates product launch expertise while ensuring regulatory compliance. Committed to staff recruitment and retention, delivering exceptional customer service to drive business growth.
Overview
26
26
years of professional experience
5
5
years of post-secondary education
Work history
General Manager (Sales and Marketing)
Phoenix Contracting and Trading (Midea)
Qatar, KSA,Oman,UAE
06.2024 - 06.2025
- Company Overview:
- Lead regional sales and marketing functions for commercial AC units including VRF, chillers, ducted units, and packaged systems.
- Developed and executed market penetration strategies, resulting in a growth in sales over previous years.
- Built long-term partnerships with key MEP consultants and contractors to secure project specifications.
- Directed a team of sales managers and engineers, setting clear KPIs and ensuring consistent performance.
- Oversaw participation in tenders and handled pricing strategies, cost control, and gross margin optimization.
- Coordinated with factory and supply chain teams to ensure timely deliveries and customer satisfaction.
- Maintained compliance with industry regulations at all times.
- Led company-wide restructuring to streamline operations.
- Oversaw all aspects of daily operations, ensuring smooth running of the organisation.
- Put in place clear controls for financial administration and business management.
Senior Business Development Manager
LG Electronics Qatar Branch
Qatar
07.2010 - 06.2024
- Company Overview:
- Created robust relationships with key industry players for brand visibility.
- Improved profit margins with cost-effective initiatives.
- Authored comprehensive reports, providing insight into business performance over fiscal years.
- Closed complex, lucrative deals with new customers using strategic sales and negotiation tactics.
- Developed marketing plans to support department strategies.
- Identifying new business opportunities and accessing early stage with a consultant.
- Engage with consultant and support during design stage to include Brand and specs in PVL.
- Developing and implementing business strategies.
- Building and maintaining relationships with clients, partners, and stakeholders.
- Handle Qatar distributors' accounts, prices, and technical queries, and share with the factory for a solution.
- Organized Quarterly market activity to improve sales and brand awareness (Seminar, factory trip, consultant training in LG academy).
- Quarterly forecast sales with the factory.
- Leading sales efforts and negotiating deals.
- Provide support (Technical & Commercial) to improve capabilities and Business revenues.
- Defined clear business objectives aligned with corporate strategy to enhance overall performance.
- Confirm order to factory and generate PI in LG system.
Sales Engineer
Alfardan Group, Al Arabia Technical Supplies (Trane)
Qatar
06.2007 - 06.2010
- Developed comprehensive technical proposals for client approval.
- Boosted sales performance through strategic market analysis and forecasting.
- Enhanced customer experience by providing detailed product information and demonstrations.
- Resolved escalated customer issues, ensuring satisfaction and repeat business.
- Negotiated favorable contract terms, achieving mutually beneficial deals for clients and company alike.
- Sourced new clients through targeted research and networking.
- Adapted client orders to meet evolving business needs and maintain loyalty.
- Built rapport with new and existing customers to boost client retention.
Sales Engineer (End User)
Carrier Corporation NTC
Lebonan
05.1999 - 06.2007
- Company Overview: Nahr Street – Beirut.
- Preparing commercial offer.
- Units Selection.
- Meeting with the Client and consultants.
- Managing the showroom sales.
- Invoicing and over look the payment collection
- Recorded sales for goods and service performance monitoring.
Education
T.S - Heating & cooling
Superior Technical
Beirut, Dekweneh 01.1997 - 01.1999
Lebanese and French Baccalaureate Bacc.II - undefined
Lycée Pilote
Beirut, Hadath 01.1995 - 01.1996
Lebanese and French Bacc. I - undefined
Lycée Pilot
Beirut, Hadath 01.1993 - 01.1994
Lebanese Brevet - undefined
Collège Lycée Pilot
Beirut, Saloumeh 01.1991 - 01.1992
Skills
- Strategic Sales Planning
- Channel Management
- HVAC System Knowledge
- MEP Consultant & Contractor Engagement
- Market Development
- Tendering & Estimation
- Team Leadership & Development
- Budgeting & forecasting
- CRM & ERP Systems
- Negotiation & Key Account Management
- Financial budgeting
- Product launch expertise
- Regulatory compliance
- Staff recruitment and retention
- Customer Service
Custom
Available upon request
Personal Information
- Date of birth: 06/15/76
- Nationality: Lebanese
- Marital status: Married
Languages
English
Fluent
Arabic
Fluent
References
References available upon request.
Timeline
General Manager (Sales and Marketing)
Phoenix Contracting and Trading (Midea)
06.2024 - 06.2025
Senior Business Development Manager
LG Electronics Qatar Branch
07.2010 - 06.2024
Sales Engineer
Alfardan Group, Al Arabia Technical Supplies (Trane)
06.2007 - 06.2010
Sales Engineer (End User)
Carrier Corporation NTC
05.1999 - 06.2007
T.S - Heating & cooling
Superior Technical
01.1997 - 01.1999
Lebanese and French Baccalaureate Bacc.II - undefined
Lycée Pilote
01.1995 - 01.1996
Lebanese and French Bacc. I - undefined
Lycée Pilot
01.1993 - 01.1994
Lebanese Brevet - undefined
Collège Lycée Pilot
01.1991 - 01.1992
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