Haifa Alomary
Lead Branding Analyst
Riyadh,Saudi Arabia
Summary
Dynamic branding expert with 5+ years of experience leading major strategic projects that drive brand awareness and loyalty. Proven track record of delivering data-driven solutions that enhance customer experience and align with business growth. Skilled in managing cross-functional teams, mentoring junior employees, and implementing innovative branding strategies across diverse markets.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
Work History
Branding Assistant Manager
Stc
08.2024 - Current
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Led the collaboration with management to set brand-specific targets and strategies.
- Developed marketing strategies to attract people, increasing foot traffic and loyalty.
- Assisted in budget preparation, ensuring alignment with financial goals.
Lead Branding Analyst
Stc
04.2023 - 07.2024
- Led the collaboration with cross-functional teams to create cohesive brand messaging and experience across multiple platforms, ensuring consistency and effectiveness.
- Enhanced brand perception and awareness by implementing tailored marketing strategies; specifically working on shifting the mass perception about stc being a national traditional telecom provider to a regional digital champion.
- Utilized data-driven insights to inform branding decisions, ensuring strategies were grounded in measurable results and market trends.
- Assessing and monitoring stc brand health and brand performance using quantitative research. Supported in increasing brand strength, this has led stc to be the strongest brand in Saudi Arabia.
Senior Branding Analyst
Stc
09.2021 - 03.2023
- Managed high-profile branding projects from concept development through execution like iot squared, stc tv and STC Bank.
- Collaborated with product development team to effectively revamp stc product architecture along with redesigning stc website to simplify customers' journey.
- Managing campaign evaluation research to develop insights on marketing campaigns to assess performance against goals.
Branding Analyst
stc
09.2019 - 09.2021
- Worked on stc brand evolution project that involved rebranding seven brands (stc, stc pay, solutions by stc, specialized by stc, and channels by stc) in three markets Saudi, Kuwait, and Bahrain.
- Participated in developing two subsidiaries, stc play and Sirar by stc, and rebranding stc pay to a digital bank.
Marketing Communication Intern
stc
12.2018 - 07.2019
- Created multiple corporate external and internal campaigns to help in increasing brand sentiment, awareness, and equity by working closely with stc creative agency, media agency, and production houses.
Education
BBA - Marketing
Prince Sultan University
Riyadh 04.2014 - 07.2019
Leadership Program - Stc High Potential Program (HiPo)
University of Michigan's Ross School of Business
Ann Arbor, MI 11.2022 - Current
Skills
Strategic brand development
Market research and analysis
Team leadership and development
Budgeting and financial planning
Negotiation and Conflict Resolution
Project Management
Certification
Certified Associate in Project management (CAPM)
Timeline
Branding Assistant Manager
Stc
08.2024 - Current
Scotwork Advaced negotation skills
02-2024
ZODIAK Finance for Non-Finance
08-2023
Lead Branding Analyst
Stc
04.2023 - 07.2024
Leadership Program - Stc High Potential Program (HiPo)
University of Michigan's Ross School of Business
11.2022 - Current
Senior Branding Analyst
Stc
09.2021 - 03.2023
Certified Associate in Project management (CAPM)
12-2020
Branding Analyst
stc
09.2019 - 09.2021
Marketing Communication Intern
stc
12.2018 - 07.2019
BBA - Marketing
Prince Sultan University
04.2014 - 07.2019
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