HAIFA ALTUWAIM
Summary
Sales Support Applications Manager within the Business Applications department, experienced in leading digital initiatives that enhance sales processes and customer experience. Passionate about technology, collaboration, and continuous improvement. Seeking a professional environment that supports growth and development.
Overview
8
8
years of professional experience
1
1
Certification
Work history
Sales Support Applications Manager
Channels by STC
, Business Applications Department
01.2025 - Current
- Manage and lead a team under the IT department to deliver digital solutions that support the sales sector and enhance customer experience.
• Coordinate cross-functional initiatives, ensuring alignment between business needs and technical capabilities.
• Drive key projects focused on improving operational efficiency and customer engagement through innovative application features.
• Successfully integrated AI technologies into internal tools and processes, contributing to smarter customer interaction and data-driven decision making.
• Ensure timely task delivery, manage project timelines, and lead communication with stakeholders across sales, IT, and customer service departments. - Overseeing daily operations, setting priorities, and ensuring successful delivery of individual and team objectives.
• Perform annual and mid-year performance evaluations for team members, providing structured feedback and supporting their professional development.
• Delegate tasks based on strengths and project needs, ensuring efficient workload distribution and high-quality outcomes.
Senior Quality Assurance Specialist
Channels by STC
, Direct Sales Application Department
02.2022 - Current
- Acting digital Sales application manager responsibilities.
- Manage demand & development team and assign tasks for team
members. - Identifying, analyzing and documenting business requirements.
- Provide plan for each change or request and align internally and
externally. - leading business/stakeholders weekly meeting to track the CRs.
- leading internal meeting to update the status and track the assigned
tasks for team members. - Raise the project/CR/CCR on Jira and determine the impacted systems.
- Ensuring that the projects/CRs are met business requirements.
- Testing the new migration project (Takamol)for digital sales application and deliver the project within the scheduled plan.
- Identify and tracked the issues in GitLab.
- Analyze the test result and reported issues/defects.
- Train new resources and delegate responsibilities to manage day to day activities.
Quality Assurance Specialist
Channels by STC
, Direct Sales Application Department
02.2020 - 02.2022
- Responsible for writing and executing test cases for digital sales applications.
- Evaluate and test quality for the assigned projects / tasks and creating test result report.
- Responsible for iOS and Android digital sales applications testing.
- Performing the UAT with stakeholders.
- Performing risk analysis and expect the risk before moving to production.
- Leading the annual preorder Kingdom-wide launch activates for apple/Samsung/Huawei for myStc and myStore application.
Application Support Engineer
Channels by STC
, Digital Sales Department
10.2019 - 02.2020
- Provide technical support for mystore (e-commerce platform).
- Provide technical support for OMS (Order Management System).
- Provide technical support for Dal (devilry platform).
Application Administrator
Channels by STC
, Digital Support Department
07.2018 - 09.2019
- Provide technical support for iJusoor (internal application for employee services).
- Provide technical support for STC self-service machines (SSM).
Business Analyst - COOP Trainee
General Authority of Statistics
, IT Department
06.2017 - 09.2017
- Responsible for gathering requirements for new electronic library system.
- Drafting BRDs and analyze business requirements.
- Provide feasibility to stakeholders.
Education
Bachelor's Degree - Computer Information System
Princess Nora bint Abdulrahman University
04.2001 - /2018
Skills
- Business Analysis
- Leadership
- Time Management
- Microsoft Office Programs
- Communication skills
- Using JIRA for project management and tracking
- Data Analysis and visualization by using Tableau application for displaying data
Additional Information
- Arabic
- English
Certification
- Leading Pre-order launch activates for Apple, Samsung and Huawei in kingdom level. 2021- 2024
- Mckinsey forward program Advanced level - 2024
- Mckinsey forward program Foundation level - 2023
- Business analysis practice course -2022
- Certified six sigma green belt -2021
- Volunteer at king Abdulaziz for national dialogue 2017-2020
- Data foundations nanodegree program from UDACITY -2018
- Business communication skills course 2017
- Volunteer in the student association (Mathera) of Computer and Information Collage 2015 -2017
Timeline
Sales Support Applications Manager
Channels by STC
01.2025 - Current
Senior Quality Assurance Specialist
Channels by STC
02.2022 - Current
Quality Assurance Specialist
Channels by STC
02.2020 - 02.2022
Application Support Engineer
Channels by STC
10.2019 - 02.2020
Application Administrator
Channels by STC
07.2018 - 09.2019
Business Analyst - COOP Trainee
General Authority of Statistics
06.2017 - 09.2017
Bachelor's Degree - Computer Information System
Princess Nora bint Abdulrahman University
04.2001 - /2018
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