HAITHAM ABDULELAH BASYOUNI
Jeddah, JEBA6945,Saudi Arabia
Summary
Dynamic leader and strategic innovator with 25 years of experience in consumer finance, auto finance, fintech, and regulatory governance. Proven track record in developing sustainable growth models and optimizing revenue streams. Expertise in guiding organizations to achieve market leadership and operational excellence.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Consultant / Mentor - Financial Services & Negotiation
General Entertainment Authority (GEA)
01.2024 - Current
- Mentor emerging professionals and startups through GEA's entrepreneurship platform, strengthening national capabilities in finance, business strategy, negotiation, and governance.
- Provide advisory insights on financial planning, strategic negotiation frameworks, and corporate governance to foster ecosystem growth in alignment with Saudi Arabia's economic transformation trajectory.
Vice President (Executive Committee, Finance)
Saudi Central Bank
Riyadh , Saudi Arabia
06.2024 - 06.2026
- Advise the Governor on macro-level governance strategies, regulatory modernization, and sector-wide financial transformation initiatives.
- Lead the formulation of data-driven financial frameworks that align with national mandates and strengthen systemic stability.
- Architect digital transformation approaches that refine operational efficiency, mitigate redundancies, and enhance institutional productivity.
- Administered high-performance culture development through competency alignment, executive hiring, and performance management systems.
- Analysed market trends to inform product development and competitive strategy.
- Championed the adoption of innovative technologies to enhance service delivery.
- Kept organisations in compliance with regulations and internal requirements with the Centre Bank.
- Represented the finance companies' at industry events and forums to strengthen network connections.
- Enhanced customer satisfaction through the refinement of service standards.
Chief Executive Officer (CEO)
Dar Aletimanalsaudi
Jeddah, Saudi Arabia
11.2018 - 11.2025
- Spearhead the company's global strategic trajectory, crafting long-term growth blueprints, competitive positioning frameworks, and market-penetration models to establish enduring industry leadership.
- Direct full P&L governance, consolidating financial stewardship, budget discipline, forecasting precision, and cost-regulation mechanisms to optimize profitability across all business verticals.
- Drive enterprise-wide operational transformation to automate workflows, compress processing times, and elevate underwriting accuracy and customer responsiveness.
- Oversee business development initiatives, including market entry pathways, product launches, and cross-industry partnerships to expand revenue channels and strengthen competitive differentiation.
- Lead the creation of advanced financial products and leasing solutions designed to diversify income streams and accelerate portfolio growth.
- Reinforce governance protocols across credit, operations, finance, IT, risk, and customer service, establishing robust internal control matrices and audit-ready processes.
- Elevate credit-risk models, underwriting systems, scoring algorithms, and fraud-risk controls through data-driven analytics and enhanced governance.
- Reengineer organizational structures, optimize role segmentation, and cultivate high-performance teams aligned with corporate objectives and future competency requirements.
- Operational Leasing & Fleet Finance Expertise, Extensive exposure to operational leasing business models, including portfolio management, credit and risk governance, asset utilization optimization, residual value assessment, collection strategy, and compliance with financing regulations and corporate governance standards.
- Demonstrated capability in leading high-level negotiations with insurance companies on pricing, coverage structures, claims handling, and operational service agreements, supported by strong professional relationships with senior executives and decision-makers within Insurance Authority and the insurance sector ecosystem.
- Reduced delinquency from 10.1% to 1.5% (2020-2024) through optimized underwriting, scoring frameworks, and collection ecosystem redesign.
- Managed SAR 4.88B securitization programs in partnership with 7+ leading financial institutions, ensuring full-cycle repayment and funding stability.
- Digitally transformed the enterprise using D365, resulting in operational acceleration and transparent, auditable workflows.
- Strengthened regulatory posture, ensuring full compliance with IFRS 9, VAT, AML/CFT, cybersecurity, and SAMA frameworks.
- Stabilized revenue and reduced losses by effectively steering a SAR 338-414M portfolio and achieving consistently sustainable growth.
- Cultivated strong industry relationships to promote services and improve business operations.
- Monitored operations to keep processes aligned with targets and matching forecasts.
- Developed high-performing teams to consistently exceed goals, drive revenue and expand markets.
- Established company targets based on previous performance and predicted forecasts.
- theto exceed goals, drive revenue and expand markets consistently,
- Controlled expenses and allocated financial resources to reach budget goals.
- Leveraged financial data and forecasts to set clear operating budgets.
- Established clear and effective policies for standardisation across different areas of operations.
- Supervised executive-level support staff and monitored workflow to maintain competence and productivity, meeting goals and objectives.
Member (Executive Committee, Finance Companies)
Saudi Central Bank
06.2022 - 05.2024
- Oversaw regulatory adherence across financial operations, ensuring compliance integrity under national supervisory frameworks.
- Guided financial planning, performance evaluation, and resource allocation initiatives designed to strengthen institutional decision-making.
Vice President (General Committee)
Saudi Central Bank
06.2020 - 05.2022
- Directed regulatory and operational programs that fortified governance structures and improved service delivery standards.
- Developed transformation initiatives aligned with national financial-sector modernization efforts, optimizing internal controls and elevating operational efficiency.
General Manager (Western Region)
Alissa Group (Alyusr Lease and Finance Company)
Jeddah, Saudi Arabia
04.2014 - 10.2018
- Managed the Western Region's financial operations, including budgeting, forecasting, and cost management to maintain optimal performance.
- Streamlined operational ecosystems by implementing policies, performance programs, and workflow enhancements.
- Expanded market share in auto leasing and finance, consistently surpassing revenue targets and strengthening client networks.
- Oversaw daily operations, maintaining strict adherence to quality standards and regulatory compliance.
- Managed financial budgets, forecasting, and reporting, ensuring fiscal responsibility and sustainability.
- Controlled expenses and allocated financial resources to reach budget goals.
- Built successful business culture focused on performance optimisation and goal attainment.
- Monitored operations to keep processes aligned with targets and matching forecasts.
- Led a team of 50+ employees, fostering a culture of teamwork, professionalism, and continuous improvement.
- Enhanced customer satisfaction ratings by 40% through the introduction of comprehensive service improvement programmes.
Division Head (Lease Business & After Sales)
Bank Albilad
Riyadh, Saudi Arabia
10.2012 - 03.2014
- Launched and structured the Bank's auto leasing division, developing operational frameworks, underwriting guidelines, credit policies, and product architectures.
- Coordinated cross-functional alignment across risk, operations, IT, and branch networks to ensure cohesive market readiness, also supported governance-structure creation, compliance frameworks, and SAMA-aligned risk assessment tools.
- Led team of 25+ staff, overseeing daily operations and driving performance through targeted coaching.
- Facilitated effective communication channels within the division, ensuring alignment with corporate goals and objectives.
- Monitored staff performance and developed improvement plans.
- Kept department on-target to meet sales and profit objectives by minimising waste and pursuing revenue generation opportunities.
Senior Manager-Consumer Finance Sector (Distribution Operations Finance)
SNB Bank
Jeddah, Saudi Arabia
03.2005 - 09.2012
- Led operations team in daily tasks, optimising workflow and increasing efficiency by 20%.
- Cultivated work environment focused on personal responsibility, continuous improvement and delivering high-quality results.
Retail Operations Manager- Retail Banking Group
Samba Financial Group
11.2000 - 03.2005
- Fostered strong relationships with key stakeholders, including suppliers and clients, to support business objectives.
Founder & Managing Director
HAAB GROUP
- Founded and structured HAAB GROUP as a specialized advisory firm providing strategic consulting, governance frameworks, enterprise risk management, regulatory advisory, and board effectiveness solutions.
- Led executive advisory engagements focused on organizational transformation, governance enhancement, operational efficiency, and institutional sustainability across financial and corporate sectors.
- Founded and structured HAAB GROUP as a specialized advisory firm providing strategic consulting, governance frameworks, enterprise risk management, regulatory advisory, and board effectiveness solutions.
- Kept active presence within industry through regular networking, marketing and promotional activities.
- Made high-level decisions to implement company policies and strategies, improve procedures and grow revenue.
- Managed all aspects of product development, from design to overseeing development, quality assurance and deployment.
- Developed successful strategies and policies, meeting organisational needs and implementing improvements.
Education
Master of Engineering Management -
UBT University
05-2026
Bachelor of Business Administration -
King Abdulaziz University
Jeddah01-2000
Skills
- Executive & Strategic Leadership
- Corporate strategy architecture
- Enterprise-wide operational transformation
- C-suite governance
- Board advisory & policy formulation
- Strategic market positioning
- Competitive differentiation
- Risk, Compliance & Governance
- Regulatory compliance
- Risk analytics
- Credit modeling
- Underwriting governance
- Governance frameworks
- Oversight protocols
- Internal audit systems
- Fraud-risk mitigation
- Enterprise risk controls
- Supervisory mechanisms
- Financial Leadership & Capital Management
- P&L stewardship
- Fiscal optimization
- Securitization lifecycle management
- Liquidity planning
- Funding strategies
- Treasury oversight
- Portfolio optimization
- Asset-quality enhancement
- Digital Transformation & Technology Integration
- Automation
- Workflow redesign
- System modernization
- D365 transformation leadership
- Data-driven performance analytics
- Operational intelligence
- Customer-journey digitization
- Efficiency enhancement
- Business Development & Growth Acceleration
- Market expansions
- Product innovation
- Revenue diversification
- Strategic partnerships
- B2B alliances
- Sector ecosystem development
- Multi-segment financial product development & launch
- Client management
- CX transformation
- Brand value augmentation
- Organizational Leadership & Talent Management
- Capability building
- Leadership development
- Organizational restructuring
- Performance governance
- High-performance culture building
- Cross-functional integration
- Digital transformation
- Mental health coaching
- Corporate mentoring
Certification
- Board Governance Certification
- GRCP
- Certified Governance Auditor (GAFM)
- Strategic Investment - UC Berkeley
- Leadership Development - Center for Creative Leadership (CCL)
- KPI Professional Certification
- Investment Portfolio Management
- Intelligent Fraud Detection using AI
- Certified Compliance Manager (CCM)
- ISO 31000 Risk Management
- ISO37000 Lead Corporate Governance Manager
Custom Section
- Vice President, Executive Committee (SAMA)
- Member, Risk Committee
- Member, Executive Committee
- Chairman, Cybersecurity Committee
Websites, Portfolios and Profiles
linkedin.com/in/HaithamAbdulellahBasyouni
References
- Mr. Jasser Al-Jasser, Board Member, Saudi Bar Association
- H.E. Mr. Naji Al-Tamimi, Governor, Insurance Authority of Saudi Arabia
Hobbies and Interests
- Automotive industry and vehicle technologies
- Reading and continuous learning in business, governance, and leadership
- Research and knowledge exploration
- Professional diving and scuba diving instruction
Languages
English
Advanced
C1
Arabic
Proficient
C2
Timeline
Vice President (Executive Committee, Finance)
Saudi Central Bank
06.2024 - 06.2026
Consultant / Mentor - Financial Services & Negotiation
General Entertainment Authority (GEA)
01.2024 - Current
Member (Executive Committee, Finance Companies)
Saudi Central Bank
06.2022 - 05.2024
Vice President (General Committee)
Saudi Central Bank
06.2020 - 05.2022
Chief Executive Officer (CEO)
Dar Aletimanalsaudi
11.2018 - 11.2025
General Manager (Western Region)
Alissa Group (Alyusr Lease and Finance Company)
04.2014 - 10.2018
Division Head (Lease Business & After Sales)
Bank Albilad
10.2012 - 03.2014
Senior Manager-Consumer Finance Sector (Distribution Operations Finance)
SNB Bank
03.2005 - 09.2012
Retail Operations Manager- Retail Banking Group
Samba Financial Group
11.2000 - 03.2005
Founder & Managing Director
HAAB GROUP
Master of Engineering Management -
UBT University
Bachelor of Business Administration -
King Abdulaziz University