HAMAD AL-TAMRAH
Riyadh,Saudi Arabia
Summary
Passionate marketer with experience in training industry. Successful at managing and leading teams. Energetic employee well-versed in strong communication and organization skills.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Head of designing products and pricing
Business Centre in Institute of Public Admin.
Riyadh
2022.01 - Current
- Prepare and implement marketing strategies.
- Prepare and implement marketing activities to promote products and services.
- Develop marketing plans, follow up on their implementation, and evaluate them.
- Implement advertising campaigns and follow up on them.
- Analyze the behaviour of customers and competitors, conduct field market studies and provide appropriate recommendations and necessary solutions.
- Prepare budget for marketing activities and manage expenditure.
- Coordinate, negotiate and communicate with marketing agencies.
- Maintain brand standards and ensure compliance across all marketing and communications channels.
- Manage social media channels and traditional channels.
- Manage editing and content creation with marketing team.
- Prepare RFP for marketing projects.
- Build, manage and coach a high-performing marketing team.
Director of Marketing
Business Centner in Institute of Public Administration
Riyadh
2021.08 - 2022.01
- Prepared and implemented marketing strategies.
- Prepared and implemented marketing activities to promote products and services.
- Developed marketing plans, followed up on their implementation, and evaluated them.
- Implemented advertising campaigns and followed up on them.
- Analyzed the behaviour of customers and competitors, conducted field market studies and provided appropriate recommendations and necessary solutions
- Prepared budget for marketing activities and managed expenditure.
- Coordinated, negotiated and communicated with marketing agencies.
- Maintained brand standards and ensured compliance across all marketing and communications channels.
- Managed social media channels and traditional channels.
- Managed editing and content creation with marketing team.
- Prepared RFP for marketing projects.
- Builded, managed and coached a high-performing marketing team.
Member and Head of Marketing communication team
Skills accelerator and Training Vouchers Project
Riyadh
2023.03 - 2023.07
- Promoted the project to companies (B2B).
- Provided marketing consultations and advices that related to the project.
- Prepared and executed the marketing and communication plan for the project.
- Prepared the RFP for the project.
Member of the management team
Higher Diploma Program in Law Sciences in IPA
Riyadh
2020.12 - 2021.08
- Developed marketing plan for the Higher Diploma Program.
- Prepared and implemented marketing activities to promote the Higher Diploma Program.
- Implemented advertising campaigns and followed up on them.
- negotiated and communicated with marketing agencies.
- Maintained brand standards and ensured compliance across all marketing and communications channels.
- Managed social media channels.
- Managed editing and content creation with marketing team.
Board of Directors Secretary
Marketing Consulting Association
Riyadh
2018.01 - 2020.01
- Documented the board's meetings.
- Recorded keeping
- Provided board members with information and minutes.
- Notified board members of the dates of board's meetings.
- Presented draft minutes.
- Coordinated among board members.
- Provided assistance and advice to board members.
Director of trainees Services
Institute of Public Administration
Riyadh
2017.01 - 2019.12
- served trainees and graduate students. In addition, one of the main tasks was organizing the Graduation ceremony. The duties were:
- Planed and executed the event.
- Reached out to potential sponsors and collaborators.
- Advertised events through multiple channels.
- Ensured that event was carried out successfully.
Director of graduates and coop training
Institute of Public Administration
Riyadh
2015.02 - 2017.01
- served trainees and graduate students. In addition, one of the main tasks was organizing the Graduation ceremony. The duties were:
- Planed and executed the event.
- Reached out to potential sponsors and collaborators.
- Advertised events through multiple channels.
- Ensured that event was carried out successfully.
Coordinator of private sector management programs
Institute of Public Administration
Riyadh
2012.11 - 2014.11
Member of the training staff
Institute of Public Administration
Riyadh
2010.01 - Current
Assistant coach
Institute of Public Administration
Riyadh
2004.06 - 2010.09
Education
Digital Marketing Nano Degree program - Digital Marketing
Udacity
online 2019.08 - 2019.10
Master degree in Business Administration - Marketing
Murray State University
United States of America 2007.08 - 2010.08
Skills
- Excellent computer skills
- Very good command of some Microsoft Office tools
- Working as a team
- Communication skills
Accomplishments
- I was Director of two projects related to the strategy of the Institute of Public Administration, which were: project to build and activate a marketing plan for consulting, project to build and activate a marketing plan for studies and research.
- Achieved financial returns in the products offered to individuals, such as short programs, English language programs, diploma programs, foreign programs.
- Improved customer service by adding help desk services, and created a dashboard for reviewing data related to collected amounts and revenues and preparing beneficiaries in the products we offer.
- Added new training products.
- Made marketing plans for training products and executed them.
- Developed content and promotional guides In addition to working with customers (B2B), communicating with them, displaying products and closing the business with them.
- When I was a member of the marketing and administrative team for the Higher Diploma in Legal Sciences Program, the identity for the diploma was created, social media was established, the marketing plan for the diploma was developed and implemented.
- I was a member of the Tamheer program design team (now managed by Hadaf), and I was a member of the program evaluation team. We did marketing study for the program and we conducted questionnaires, workshops and interviews.
- I have experience in organizing events. Previously, for five consecutive years, I was responsible for organizing the graduation ceremony and the accompanying exhibition.
Languages
Arabic
Native
English
Upper intermediate
Custom
- Volunteer in Marketeirs- the Home of Marketing - www.Marketeirs.com
- Volunteer in Marketing Consulting Association.
- Volunteer as instructor in Biban Al-Qassim, Biban Abha, Biban Jeddah, Biban Medina and Riyadh.
- Volunteer for giving a lecture about marketing in Fanar coffee that sponsored by Monshaat.
- Volunteer as Marketing Consultant in Shour Dulani Forum organized by the Dulani Center.
- Volunteer as digital marketing instructor in Clear Hup.
- Volunteer for giving a lecture about marketing cases in Clear Hup.
Certification
- Leadership: Practical Leadership Skills, Udemy. 2024
- Artificial Intelligence AI Marketing to Grow your Business, Udemy.2023
- Preparing Media Campaigns, Ethrai. 2023
- Administrative Leadership, Ethrai. 2023
- Creating an Inclusive Workplace Environment and Agile Leadership, Learning Tree International, Amsterdam, Netherlands.2019
- Change Management Fundamentals Training, Devoteam, Riyadh, Saudi Arabia. 2019
- Digital Marketing online workshop, Google, Riyadh, Saudi Arabia. 2018
- Project Management Professional (PMP) workshop, Bakkah Institute, Riyadh, Saudi Arabia. 2017
- The 7 Habits of Highly Effective People, the American Management Association, Boston, America.2015
- Strategic Marketing, the American Management Association, San Francisco, America. 2014
- International course in the Mastering Business Plan and Analysis, Strategia Istanbul, Turkey. 2013
- Influence Skills, Learning Tree International, Los Angeles, America. 2012
- "Business Process Management BPM", Institute of Public Administration Riyadh, Saudi Arabia. 2012
Timeline
Member and Head of Marketing communication team
Skills accelerator and Training Vouchers Project
2023.03 - 2023.07
Head of designing products and pricing
Business Centre in Institute of Public Admin.
2022.01 - Current
Director of Marketing
Business Centner in Institute of Public Administration
2021.08 - 2022.01
Member of the management team
Higher Diploma Program in Law Sciences in IPA
2020.12 - 2021.08
Digital Marketing Nano Degree program - Digital Marketing
Udacity
2019.08 - 2019.10
Board of Directors Secretary
Marketing Consulting Association
2018.01 - 2020.01
Director of trainees Services
Institute of Public Administration
2017.01 - 2019.12
Director of graduates and coop training
Institute of Public Administration
2015.02 - 2017.01
Coordinator of private sector management programs
Institute of Public Administration
2012.11 - 2014.11
Member of the training staff
Institute of Public Administration
2010.01 - Current
Master degree in Business Administration - Marketing
Murray State University
2007.08 - 2010.08
Assistant coach
Institute of Public Administration
2004.06 - 2010.09